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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi Islam Tazkia Islamic Finance and Business Review JURNAL EDUCATION AND DEVELOPMENT ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES JAIM (Jurnal Abdi Masyarakat) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Akubis: Jurnal Akuntansi dan Bisnis INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal Pengabdian kepada Masyarakat Berajah Journal Akuntansi Bisnis & Manajemen (ABM) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies Jurnal Ekonomi Syariah dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Journal of Business Management and Economic Development Jurnal Pengabdian Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Intelek Dan Cendikiawan Nusantara Journal of Scientific Insights
Imama Zuchroh
STIE Malangkucecwara Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Business Management and Economic Development

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Influence of Influencer Marketing, Fear of Missing Out (FOMO), and Trust on Crypto Asset Purchase Decisions among Generation Z in Discord Miracle Class Kurniawan, Ezra Tri; Zuchroh, Imama
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.1932

Abstract

This study aimed to determine the effect of Influencer Marketing, Fear of Missing Out (FOMO), and Trust on crypto asset purchase decisions among Generation Z participants in the Discord Miracle Class community. The research employed quantitative methodology and applied Partial Least Squares (PLS) analysis using SmartPLS software version 4.1.0.9. Data were collected from 94 respondents who are active members of the Discord Miracle Class community through online questionnaires. The results demonstrated that Influencer Marketing had a positive and significant effect on crypto asset purchase decisions among Generation Z (path coefficient = 0.421, p < 0.05). FOMO also exhibited a positive and significant effect on crypto asset purchase decisions (path coefficient = 0.312, p < 0.05). Similarly, Trust showed a positive and significant influence on crypto asset purchase decisions in the same demographic (path coefficient = 0.389, p < 0.05). The combined effect of these three variables explained 72% of the variance in purchase decisions (R² = 0.720). This study contributes to the development of literature in digital consumer behavior and financial technology adoption, particularly in the context of crypto asset investment among Generation Z. The findings provide valuable insights for marketers, financial institutions, and policymakers in understanding the psychological and social factors that drive cryptocurrency investment decisions among young digital natives.
Co-Authors Adi, Wawan Amin, Aminul Andiani, Lidia Budi Cahyono Bunyamin Bunyamin Bunyamin Bunyamin Dwi Nita Aryani Fera Tj Grace Imanuela Lay Rihi Hariadi, Sugeng Irfan Afandi, Moh Kadarusman . Kristina Gemma Galgani Kurniawan, Ezra Tri Lating, Noval Ali Maulidina, Zaidah Muh. Prasesa Widodo Amrullah Muniroh, Muniroh Nunung Nurastuti Utami Nunung Nurastuti, Nunung Oktavia Khoirotun Nisa Priyo Sugiharto, Didik Regina Septi Wanti Bere Rina Irawati Setiawan Setiawan Setiawan Setiawan Setiawan Setiawan Setiyawan Setyawan Setyawan Setyawan, Setyawan Siti Munfaqiroh Siwi Dyah Ratnasari Sugeng Hariadi Tjahjani, Fera Triana Murtiningtyas Utami, Nunung Nurastuti Yupono Bagyo