Article Per Year (5 Year)
p-Index From 2020 - 2025
1.456
P-Index
This Author published in this journals
All Journal Management and Economics Journal (MEC-J) Kajian Bisnis STIE Widya Wiwaha Jurnal Ilmiah Manajemen dan Bisnis SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Journal of Islamic Economics, Management, and Business (JIEMB) Journal of Finance and Islamic Banking Optimum: Jurnal Ekonomi dan Pembangunan
Nurzahroh Lailyah
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muria Kudus, Kudus
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
FAKTOR YANG MEMENGARUHI KEPUASAN KONSUMEN JASA SALON MUSLIMAH DI MASA PANDEMI COVID-19 Nurzahroh Lailyah; Rozaq Muhammad Yasin; Rhealin Hening Karatri; Dina Lusianti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.767 KB) | DOI: 10.32477/jkb.v30i1.323

Abstract

The Covid-19 pandemic had decreased number of visitors to Nafisa Salon Muslimah in Semarang. Maintaining customer satisfaction is very important. This study aims to analyze the factors that influence the satisfaction consumers of Nafisa Salon Muslimah services. The sampling technique used was purposive sampling. Data were obtained using a questionnaire distributed to 100 respondents. Consumer data were analyzed using a binary logistic regression model with SPSS software. The results of the study stated that the service, product, price, and maintenance variables affected the satisfaction of the Muslimah Salon consumer service, while the comfort variable was not affected. Therefore, Nafisa Salon Muslimah can provide offline services by implementing strict health protocols and home services, selling care products online through e-commerce during the Covid-19 pandemic.
DETERMINAN MINAT GENERASI MILENIAL DALAM INVESTASI PASAR MODAL DI MASA PANDEMI COVID-19 Rhealin Hening Karatri; Faridhatun Faidah; Nurzahroh Lailyah
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.807 KB) | DOI: 10.38043/jimb.v6i2.3193

Abstract

Berinvestasi di pasar modal ini mulai diminati oleh generasi milenial, terutama di masa pandemi Covi-19 ini. Argumentasi ini disebabkan karena selama pandemi Covid-19 aktivitas hanya perlu dilakukan di dalam rumah. Tujuan untuk berinvestasi pada pasar modal yaitu menjaga keuntungan bahkan dari rumah saja. Tujuan dari peneltian ini untuk menunjukkan variabel yang mempengaruhi minat generasi milenial untuk investasi di pasar modal di masa pandemi Covid-19. Penelitian ini memakai metode kuantitatif dengan populasi sebanyak 14.478 dengan kriteria generasi milenial yang ada di Kabupaten Kudus dengan rentang usia kelahiran tahun 1982-2002. Teknik pengambilan sampel dengan purposive sampling. Data yang dikumpulkan melalui kuesioner online yang disebar kepada 100 responden milenial di Kabupaten Kudus. Data responden dianalisis memakai regresi linier berganda melalui software SPSS. Hasil penelitian menunjukkan bahwa faktor pengetahuan investasi dan motivasi tidak ada pengaruh pada minat investasi di pasar modal di masa pandemi Covid-19, sedangkan risiko investasi dan kemajuan teknologi berpengaruh pada minat generasi milenial dalam investasi di pasar modal pada masa pandemi Covid-19. Oleh karena itu, para milenial harus tertarik untuk menginvestasikan modalnya di pasar modal guna memberikan kesiapan jangka panjang atau peluang pendanaan di saat krisis dan pandemi. Implikasi dari penelitian ini pat memberikan kontribusi kepada masyarakat luas khususnya generasi muda agar lebih paham dan berminat dalam investasi di pasar modal.
Factors affecting public housing credit choice of sharia property developer in Central Java Nurzahroh Lailyah
Journal of Islamic Economics, Management, and Business (JIEMB) Vol 2, No 2 (2020)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2020.2.2.6758

Abstract

Purpose – This study analyses the various factors that affect the probability of consumers choosing public housing credit (PHC) of Sharia Property Developer (SPD) in Central Java.Method – The data of this study are primary data obtained through questionnaires to 252 people from a population of 1,269 PHC SPD consumers in Central Java (Boyolali Regency, Magelang Regency, Pati Regency, Semarang City, and Wonosobo Regency). Furthermore, consumer data were analysed using a binary logit regression model with SPSS software.Result – The results of this study state that the variable price and religiosity have a significant negative effect on the probability of choosing a PHC in Islamic Property Developer. In comparison, the variables of income, location, and facilities do not significantly affect the likelihood of selecting a PHC on a Sharia Property Developer. Wonosobo Regency is the region with the most significant probability of choosing a PHC on a Sharia Property Developer compared to Boyolali, Pati, Magelang, and Semarang City Regencies. Meanwhile, Pati Regency is the region with the least probability of choosing a PHC as a Sharia Property Developer. Implication – The Central Java SPD can use the finding of this research to consider the evaluation and improvement of PHC products in the future. So that consumers do not turn to competitors, have more confidence, and are satisfied with Sharia Property Developer services.Originality – The originality of this research lies in the object under study, test analysis, and research location.  
Peran Digital Marketing dalam Upaya Pengembangan UMKM Berbasis Teknologi di Kelurahan Plamongansari Semarang Nurul Rizka Arumsari; Nurzahroh Lailyah; Tina Rahayu
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 11, No 1 (2022): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v11i1.57610

Abstract

Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) menjadi stagnan di masa pandemi Covid-19. Banyak sekali UMKM mengalami penurunan penjualan dan tidak bisa berkembang bahkan hampir mengalami kebangkrutan. Kondisi tersebut membuat para pelaku UMKM harus berfikir untuk bisa tetap bertahan demi kelangsungan usahanya. Di masa pandemi Covid-19 banyak konsumen mengurangi interaksi di luar rumah dengan menjaga jarak guna memutus rantai penyebaran virus Covid-19. Pelaku UMKM dapat melanjutkan usahanya dengan tetap memenuhi kebutuhan konsumen di masa pandemi dengan mengalihkan pembelian secara online. Beralihnya pembelian secara offline menjadi online (digital), akan mempermudah pelaku UMKM dalam memperluas akses pemasaran. Peran teknologi digital memiliki pengaruh yang signifikan terhadap UMKM. Paradigma teknologi yang muncul memanfaatkan potensi UMKM yang lebih kuat serta berkelanjutan. Social media dan E-commerce dapat menjadi wadah penjualan pelaku UMKM. Diketahui bahwa pelaku UMKM belum mengikuti perkembangan digital secara maksimal, terutama karena kurangnya pengetahuan tentang digital marketing. Tujuan program pemberdayaan masyarakat pada UMKM di Kelurahan Plamongansari yaitu untuk memberikan pendampingan pelatihan digital marketing sebagai upaya pengembangan dan perluasan jaringan pemasaran berbasis teknologi (digital). Setelah melakukan pengabdian ini, diharapkan pelaku UMKM di Kelurahan Plamongansari akan terus bersinergi demi keberlangsungan UMKM dan pengembangan ekonomi masyarakat.
Training Transfer and Psychological Empowerment on Job Performance Mediating Role of Organizational Commitment Keke Tamara Fahira; Nurzahroh Lailyah; Tina Rahayu
MEC-J (Management and Economics Journal) Vol 6, No 3 (2022)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v6i3.17669

Abstract

Organizational succession can be determined by stable and significant work performance. The low work performance of employees due to the quality of training transfers that are less than optimal is the reason for this study. This study aims to analyze the effect of transfer of training and psychological empowerment that can affect the improvement of work performance through organizational commitment. The sample used is all staff-level employees at PT. BRI Life Insurance Semarang Regional Office, totaling 150 employees. Sampling using purposive sampling technique with AMOS SEM data analysis technique. The results showed that job performance can be influenced by the transfer of training and psychological empowerment through organizational commitment. From the results of the study, it can be concluded to improve work performance at PT. BRI Life Insurance Semarang Regional Office can be pursued by paying attention to and increasing the success of the transfer of training and psychological empowerment because they are important things and have been emphasized in this study.
The The Behavior Rate of Return on Banking Deposit During Covid-19 in Indonesia Rozaq Muhammad Yasin; Nurzahroh Lailyah; Keke Tamara Fahira
Journal of Finance and Islamic Banking Vol. 5 No. 1 (2022)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v5i1.4955

Abstract

The crisis condition caused by the pandemic had an impact on financial performance in general, including the policy on the rate of return provided by banks. This study aims to analyze the behavior of bank deposit returns during Covid-19 in Indonesia. Using time-series data for the period February 2020 – September 2021 which was analyzed using the VECM approach, it shows that there is a long-term relationship between the returns on Islamic Rural Bank, Islamic commercial bank, rate of interest, and deposit Insurance Agency interest rates. Meanwhile, in the short-term relationship, only the DIA variable is significantly influenced by the previous period's DIA variable. The results of the study found that the DIA variable was proven to significantly affect the rate of return given by IRB and conventional bank deposit rates. During the Covid-19 pandemic, banks provided a rate of return on deposits that did not exceed the DIA guarantee interest rate. The banking industry and DIA need to mitigate risks that arise during the Covid-19 pandemic.
FAKTOR YANG MEMENGARUHI KEPUASAN KONSUMEN JASA SALON MUSLIMAH DI MASA PANDEMI COVID-19 Nurzahroh Lailyah; Rozaq Muhammad Yasin; Rhealin Hening Karatri; Dina Lusianti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.958 KB) | DOI: 10.32477/jkb.v30i1.323

Abstract

The Covid-19 pandemic had decreased number of visitors to Nafisa Salon Muslimah in Semarang. Maintaining customer satisfaction is very important. This study aims to analyze the factors that influence the satisfaction consumers of Nafisa Salon Muslimah services. The sampling technique used was purposive sampling. Data were obtained using a questionnaire distributed to 100 respondents. Consumer data were analyzed using a binary logistic regression model with SPSS software. The results of the study stated that the service, product, price, and maintenance variables affected the satisfaction of the Muslimah Salon consumer service, while the comfort variable was not affected. Therefore, Nafisa Salon Muslimah can provide offline services by implementing strict health protocols and home services, selling care products online through e-commerce during the Covid-19 pandemic.
Factors Affecting Consumer Decision in Buying Herbalife Product During Covid-19 Pandemic Dhaifina Idznitia Apriyani Naimi; Nurzahroh Lailyah; Keke Tamara Fahira
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v12i2.6310

Abstract

The obesity rate in the last three years in Semarang City has increased, and the need for vitamins and nutrients during the Covid-19 pandemic has also increased. However, this fact is not in line with the number of requests for purchasing Herbalife products which has decreased. This study aims to analyze the factors influencing consumer decisions in buying herbalife products in Semarang. The sampling technique used purposive sampling. Data were obtained using a questionnaire distributed to 100 respondents. Consumer data were analyzed using a multiple linear regression model. The study’s results stated that the variables of price, place, and physical evidence significantly influenced consumers’ decisions to buy Herbalife products. In contrast, product, promotion, people, and process variables did not considerably influence consumer decisions in buying Herbalife products.
DETERMINAN MINAT GENERASI MILENIAL DALAM INVESTASI PASAR MODAL DI MASA PANDEMI COVID-19 Rhealin Hening Karatri; Faridhatun Faidah; Nurzahroh Lailyah
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v6i2.3193

Abstract

Berinvestasi di pasar modal ini mulai diminati oleh generasi milenial, terutama di masa pandemi Covi-19 ini. Argumentasi ini disebabkan karena selama pandemi Covid-19 aktivitas hanya perlu dilakukan di dalam rumah. Tujuan untuk berinvestasi pada pasar modal yaitu menjaga keuntungan bahkan dari rumah saja. Tujuan dari peneltian ini untuk menunjukkan variabel yang mempengaruhi minat generasi milenial untuk investasi di pasar modal di masa pandemi Covid-19. Penelitian ini memakai metode kuantitatif dengan populasi sebanyak 14.478 dengan kriteria generasi milenial yang ada di Kabupaten Kudus dengan rentang usia kelahiran tahun 1982-2002. Teknik pengambilan sampel dengan purposive sampling. Data yang dikumpulkan melalui kuesioner online yang disebar kepada 100 responden milenial di Kabupaten Kudus. Data responden dianalisis memakai regresi linier berganda melalui software SPSS. Hasil penelitian menunjukkan bahwa faktor pengetahuan investasi dan motivasi tidak ada pengaruh pada minat investasi di pasar modal di masa pandemi Covid-19, sedangkan risiko investasi dan kemajuan teknologi berpengaruh pada minat generasi milenial dalam investasi di pasar modal pada masa pandemi Covid-19. Oleh karena itu, para milenial harus tertarik untuk menginvestasikan modalnya di pasar modal guna memberikan kesiapan jangka panjang atau peluang pendanaan di saat krisis dan pandemi. Implikasi dari penelitian ini pat memberikan kontribusi kepada masyarakat luas khususnya generasi muda agar lebih paham dan berminat dalam investasi di pasar modal.
Co-Authors Arumsari, Nurul Rizka Dhaifina Idznitia Apriyani Naimi Dina Lusianti Faridhatun Faidah Keke Tamara Fahira Rahayu, Tina Rhealin Hening Karatri Yasin, Rozaq Muhammad