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All Journal Journal of Consumer Science The Asian Journal of Technology Management (AJTM) Jurnal Bakti Saraswati Asia-Pacific Management and Business Application JIA (Jurnal Ilmiah Akuntansi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Advances in Global Economics and Business Journal Journal of Tourism Economics and Policy Jurnal Penelitian Sekolah Tinggi Transportasi Darat Jurnal Manajemen Widya Amerta International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

I Gusti Agung Teja Kusuma

Universitas Mahasaraswati Denpasar

Author-ID : 2495007

Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Construction of Welfare Mediation Model Based on Tri Hita Karana on The Economic Effect of Tourism Sector Toward Happiness To Improve Life Satisfaction of Local Community I Gusti Agung Teja Kusuma; Nengah Landra; I Wayan Widnyana
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This research aims to measure effects of tourism economy on Tri Hita Karana (Balinesse Life Philosophy) well-being including physical health and well being, psychological, relationship, and spiritual well being, to realize the well-being so that it can create life of satisfaction. Using quantitative method using existing measurement scale. Results of this research indicate that there is no significant effect of tourism economic benefit on happiness and public life of satisfaction. The economic benefit will provide effects on local public happiness and then it can create life of satisfaction, if the public obtain the sense of Tri Hita Karana-based well-being. Another finding proves that Tri Hita Karana well being is proven significantly as a mediated effect of economic benefit on public happiness. Practical implication of the researchers is that the economic measurement is not adequate to be used to predict success of sustainable tourism. It is necessary for other indicators such as well-being, happiness and public life of satisfaction .This research originality and value are to fulfil research gap to involve Tri Hita Karana cultural aspect as a local wisdom trusted to have universal value in determining well-being in the field of tourism economic performance.

When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention I Gusti Agung Eka Teja Kusuma; Ni Nengah Wida Yasmari; Anak Agung Putu Agung; Nengah Landra
APMBA (Asia Pacific Management and Business Application) Vol 10, No 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.01.1

This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali involving 91 Western Union customers at Bank BPD Bali as respondents. The research hypothesis was tested using a second order model processed by Structural Equation Modeling (SEM) analysis techniques with PLS software. Findings: Satisfaction has "tired" itself as a mediating buffer of quality of service to build loyalty or intention to buy back and word of mouth positive. The evidence shows, service quality has a positive and significant effect on word of mouth and repurchase intention, but satisfaction fails to mediate the effect of service quality on word of mouth and repurchase intention. Customer satisfaction does not affect word of mouth and repurchase intention Practical/implications: Service quality programs must be able to consider other effects besides satisfaction to build word of mouth and repurchase intention. Satisfaction is dynamic and difficult to maintain when competition is getting tougher.

The Influence of Advertising and Servicescape on Interest in Continuing Studies with Brand Image as a Mediation Variable in Master of Management Mahasaraswati Denpasar University Luh Kemala Putri Widhiari; I Gusti Agung Eka Teja Kusuma; Putu Kepramareni
Advances in Global Economics and Business Journal Vol. 2 No. 2 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Education has a primary role in the national development agenda during the development period to achieve progress in the social, cultural, political, and economic fields. Globalization has encouraged the emergence of very competitive competition in education, both among State Universities and Private Universities, one of which is Mahasaraswati Denpasar University, especially the Master of Management study program. It was recorded that from 2015 to 2019, there was a significant inequality, as many factors influenced one’s interest in continuing their studies or not their studies. One of the factors is buying interest in educational services. In this study, the number of samples was 272 respondents using the Slovin formula. The sampling method was the stratified random sampling technique. Methods of collecting data were interviews and questionnaires. The data analysis technique was performed using Path Analysis (Structural Equation Modeling-Partial Least Square (SEM PLS). The findings reveal that out of seven hypotheses, six hypotheses are accepted.

PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP NIAT BERKUNJUNG KEMBALI DI VILLA RENDEZVOUS BALI Ni Kadek Ita Riyanti; I Gusti Agung Ngurah Eka Teja Kusuma; I Gede Rihayana
Widya Amerta Vol 7, No 1 (2020)
Publisher : Universitas Panji Sakti

Niat berkunjung kembali (revisit intention) adalah niat konsumen untuk berkunjung kembali ke suatu tempat serta memberikan word of mouth yang positif. Dalam upaya meningkatkan niat berkunjung kembali diperlukan adanya peningkatan kualitas pelayanan, penetapan harga yang tepat dan peningakatan promosi sehingga menimbulkan niat berkunjung kembali konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga dan promosi terhadap niat berkunjung kembali di Villa Rendezvous Bali. Responden pada penelitian ini berjumlah 170 orang. Penentuan sampel menggunakan metode accidental sampling. Metode pengumpulan data menggunakan kuesioner dan analisis menggunakan analisis korelasi berganda, analisis koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap niat berkunjung kembali di Villa Rendezvous Bali, harga berpengaruh positif dan signifikan terhadap niat berkunjung kembali di Villa Rendezvous Bali, promosi berpengaruh positif dan signifikan terhadap niat berkunjung kembali di Villa Rendezvous Bali. Penelitian selanjutnya dapat mengembangkan penelitian ini dengan menggunakan variabel lain yang secara teori mempunyai pengaruh terhadap niat berkunjung kembali, seperti kepuasan konsumen.

The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions

THE EFFECT OF GREEN MARKETING, BRAND AWARENESS AND PRICE PERCEPTION ON PURCHASE DECISION Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.471

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression the results of this study are green marketing, brand awareness, price perceptions has a positive effect on purchase decisions

When A New Product Innovatıon Negatıvely Impacts Marketıng Performance I Gusti Agung Teja Kusuma; Gregorius Paulus Tahu; Anak Agung Dwi Widyani; Murtini Langgeng
APMBA (Asia Pacific Management and Business Application) Vol 11, No 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.3

This study analysed the influence of market orientation and product innovation capability on product competitiveness to improve marketing performance on clay handicraft products in Bali-Indonesia during the Covid-19 pandemic. New insights were offered to the research subjects of clay craftsmen, and in previous studies this type of sample was rarely considered. We studied the relationships of all the variables involved. Empirical evidence was conveyed through a survey involving 60 SMEs as a saturated sample, using a PLS-based SEM as analysis tool. The results show that all direct relationships of variables are proven to be significantly positive, except that product innovation capability has a significant negative impact on marketing performance. The character of the clay craft industry has a uniqueness that was not previously thought of. The greater the ability to produce new innovation seems to have an unfavourable impact on sales of previous innovations. The unique characteristics of the industry disturbed by the Covid-19 situation adds to the narrowness of the market. A market expansion strategy is needed by developing the character of the product from pure artistic nature to decorative decoration into a combination with functionality. To achieve this goal, it is apparently constrained by the limited demographic characteristics and competence of SMEs to innovate. Originality/value; analysing innovation based on three characteristics, namely artistic, symbolic and functional, as an important variable in the clay industry in relation to consumer behaviour. The three proposed analysis based on the characteristics of product innovation had never been studied in previous studies

PENGARUH PERSEPSI HARGA, KUALITAS MAKANAN, DAN KUALITAS PELAYANAN TERHADAP NIAT BELI DI WARUNG DEKADE Irma Puspita Devi; I Gst Ngrh Agung Eka Teja Kusuma; I Gede Rihayana
VALUES Vol. 1 No. 2 (2020): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Niat membeli terbentuk dari sikap konsumen terhadap produk dari keyakinan konsumen terhadap kualitas produk. Dalam upaya meningkatkan niat beli diperlukan adanya penetapan harga yang tepat , peningkatan kualitas makanan dan peningakatan pelayanan sehingga menimbulkan niat konsumen untuk membeli produk tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas makanan, dan kualitas pelayanan terhadap niat beli di Warung Dekade. Responden pada penelitian ini berjumlah 185 orang. Penentuan sampel menggunakan metode accidental sampling. Metode pengumpulan data menggunakan kuesioner dan analisis menggunakan analisis korelasi berganda, analisis koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap niat beli di Warung Dekade, kualitas makanan berpengaruh positif dan signifikan terhadap niat beli di Warung Dekade, Kualitas pelayanan berpengaruh positif dan signifikan terhadap niat beli di Warung Dekade. Penelitian selanjutnya dapat mengembangkan penelitian ini dengan menggunakan variabel lain yang secara teori mempunyai pengaruh terhadap niat berkunjung kembali, seperti kepuasan konsumen.

PENGARUH PERSEPSI HARGA, DIRECT MARKETING PROMOSI DAN KUALITAS PELAYANAN TERHADAP NIAT BELI PAKET WISATA BALI DI BIRO TOUR DAN TRAVEL PT. U & I HOLIDAYS I Komang Dipa Santika; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Gede Rihanaya
VALUES Vol. 1 No. 3 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Niat beli didefinisikan sebagai penentu dari pembeli untuk melakukan suatu tindakan seperti membeli suatu produk atau jasa Mowen (2002:55). Menurut Swastha (1999:251) niat beli yaitu mengidentifikasi semua pilihan yang mungkin untuk memecahkan persoalan itu dan menilai pilihan-pilihan secara sistematis dan objektif serta saran-sarannya yang menentukan keuntungan dan kerugian masing-masing. Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor seperti persepsi harga, direct marketing promosi, dan kualitas pelayanan terhadap niat beli. Penelitian ini dilakukan pada konsumen yang terkait dengan pembelian paket wisata Balidi PT. U & I Holidays dengan sampel sebanyak 100 responden. Metode pengumpulan data pada penelitian ini adalah dengan cara penyebaran kuesioner. Dimana teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap niat beli, variabel direct marketing promosi berpengaruh positif dan signifikan terhadap niat beli, sementara itu variabel kualitas pelayanan berpengaruh poitif terhadap niat beli. Penelitian selanjutnya dapat mengembangkan penelitian ini dengan menggunakan variabel lain yang secara teori mempunyai pengaruh terhadap niat beli.

PENGARUH ORIENTASI PASAR DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PADA KERAJINAN KERAMIK DI BADUNG Putu Wulan Ariantini; I Gusti Agung Ngurah Gede Eka Teja Kusuma; Gede Rihayana
VALUES Vol. 1 No. 3 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Orientasi Pasar adalah segala sistem yang berhubungan dengan aktivitas dan hasil yang diperoleh. Kinerja pemasaran didefinisikan sebagai usaha pengukuran tingkat kerja meliputi volume penjualan, jumlah pelanggan dan pertumbuhan penjualan. Penelitian ini bertujuan untuk meneliti bagaimana faktor pengaruh orientasi pasar pada pengusaha kerajinan keramik Data yang digunakan dalam penelitian ini adalah data primer, dengan menyebarkan kuesioner kepada pengusaha kerajinan keramik. Jumlah sampel yang digunakan sebanyak 50 pedagang. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil analisis yang digunakan menunjukkan bahwa orientasi pasar berpengaruh terhadap kinerja pemasaran pada kerajinan keramik, keunggulan bersaing berpengaruh secara positif dan signifikan terhadap kinerja pemasaran pada kerajinan keramik

Co-Authors A.A. Putu Agung Abdullah Ade Suryobuwono Ade Puspita Dewi Agus Wahyudi Salasa Gama Aling Krishnanda Armaduhita Alviccenia Lailatul Mukaromah Anak Agung Diah Ratna Dewi Anak Agung Dwi Widyani Anak Agung Ngurah Bagus Pramartha Anak Agung Ngurah Wisnu Pramana Ningrat Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Shinta Puteri Pradnyaswari Augyawati Joe Desi Fitriani Dewa Ayu Dwi Padmi Putri Dwi Setyawati Femmy Sofie Schouten Gregorius Paulus Tahu Gregorius Paulus Tahu Gusti Ayu Lena Arwita Hadi Setyabudi Pramono HITAYANI, Cokorda Putri I Dewa Arik Permana Putra I Gede Agus Sentana Widana yasa I Gede Bayu Kusuma I Gede Prayoga Sukma Dharma I Gede Rihanaya I Gede Rihayana I Kadek Adi Sanjaya Putra I Kadek Adi Suswandayana I Kadek Wahyu Sedana Putra I Komang Aditya Andreana I Komang Dipa Santika I Komang Oka Permadi I Komang Wira Kencana Putra I Made Agus Ega Indra Pramana I Made Bayu Dwika Artawan I Made Budiarta I Made Dauh Wijana I Made Dauh Wijana I Made Surya Prayoga I Nengah Aristana I Nyoman Rico Dwi Cahya Indrawan I Putu Dida Renata I Putu Krisna Purnadinata I Wayan Adhi Pratama I Wayan Cahaya Putra I Wayan Gede Aldi Wiguna I Wayan Gede Antok Setiawan Jodi I Wayan Widnyana Ida Ayu Komang Tiara Pratistha Sari Ida Ayu Pujiartini Putri Keniten Irma Puspita Devi Kadek Geby Oktaviari Kadek Indah Kusuma Dewi Kadek Riza Nevilia Kadek Satya Prayoga LAKSEMINI, Kadek Dewi Indah Sri Luh Kemala Putri Widhiari Luh Putu Jesi Susanti Luh Putu Petrisia Pradnya Wulandari M Doni Permana Putra Made Pradnyan Permana Usadi Made Yoga Artika Widyantara Mawaddah, Nurifina Murtini Langgeng Nengah Landra Ni Kadek Ariantini Putri Ni Kadek Ayu Sintya Putri Ni Kadek Ita Riyanti Ni Kadek Mery Widiastuti Ni Komang Alit Prameswari Atmaja Ni Luh Putri Aprilia Ni Luh Putu Ganda Sari Ni Luh Wintang Sumarini Ni Made Ayu Diah Utari Ni Made Eliska Dwiyanti Ni Made Gitawati Ni Made Irma Widyasari Ni Made Juliantari Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Nengah Wida Yasmari Ni Putu Ardriyani Tiara Wiratningsih Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Devi Ariananda Putri Ni Putu Devi Reina Putri Ni Putu Gayatri Wahyunia Dewi Ni Putu Laras Saraswati Ni Putu Megiyani Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Siska Pratiwi Ni Putu Sri Widianingsih Ni Putu Wanda Noviantari Ni Putu Wiwik Nia Utari Ni Putu Yuli Sariyanti Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Irna Diana Ni Wayan Raheni Nila Arafah Kuraidoh Pande Kadek Aprilyana Dewi Pande Ketut Ribek Prasadja Ricardianto Putu Anom Wisnu Wisnawa Putu Ayu Diah Widari Putri Putu Galuh Inten Pratiwi Putu Kepramareni Putu Wulan Ariantini Raden Mas Said Agil SETIAWAN JODI, I WAYAN GEDE ANTOK Suhartono Suhartono Susanty Handayani Yasmari, Ni Nengah Wida Yoga Wijaya Yuliadewi, Nyoman Wiwiek

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