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All Journal The Asian Journal of Technology Management (AJTM) Asia-Pacific Management and Business Application Advances in Global Economics and Business Journal Journal of Tourism Economics and Policy Jurnal Manajemen Widya Amerta International Journal of Applied Business and International Management Journal of International Conference Proceedings
Kusuma, I Gusti Ngurah Agung Eka Teja
Mahasaraswati Denpasar University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
THE EFFECT OF GREEN MARKETING, BRAND AWARENESS AND PRICE PERCEPTION ON PURCHASE DECISION Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.471

Abstract

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression the results of this study are green marketing, brand awareness, price perceptions has a positive effect on purchase decisions
Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

Abstract

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.
Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

Abstract

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.
Co-Authors Alviccenia Lailatul Mukaromah Anak Agung Putu Agung Anak Agung Putu Agung Gregorius Paulus Tahu HITAYANI, Cokorda Putri I Gede Rihayana LAKSEMINI, Kadek Dewi Indah Sri Luh Kemala Putri Widhiari Mawaddah, Nurifina Mukaromah, Alviccenia Lailatul Nengah Landra Ni Kadek Ita Riyanti Ni Nengah Wida Yasmari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Nita Anggraini Ni Putu Nita Anggraini Putu Kepramareni Yasmari, Ni Nengah Wida Yuliadewi, Nyoman Wiwiek