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All Journal Bumi Lestari Alam Lestari Jurnal Bakti Saraswati Asia-Pacific Management and Business Application JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Artificial Intelligence and Digital Business Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Budi Pekerti Agama Islam International Journal of Economics and Management Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Anak Agung Putu Agung
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Social Sciences

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PERANAN IBU RUMAH TANGGA DALAM USAHA MENINGKATKAN PENDAPATAN KELUARGA PADA KERAJINAN TEDUNG DI DESA PAKSEBALI KEC. DAWAN KAB. KLUNGKUNG Susanti, Ni Ketut; Agung, Anak Agung Putu; Legawa, I Made
Alam Lestari Vol 1, No 2 (2012): Alam Lestari
Publisher : Universitas Mahasaarswati Denpasar

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Abstract

The purpose of the research to find out the role of housewife cobra craft in order to increase family income and determine the factors that affect it. Sample in this study is pengerajin fiery housewife of 40 people. Data obtained by interview using kuisioner and further analyzed with multiple linear regression test.The results showed a strong relationship between the availability of skills variables, age, level of formal education, an endless hours of work and motivation to increase family income indicated by the double correlation (R) of 0.862. Simultaneous influence of family income female workers craft cobra explained by age, level of formal education, skills, flushing hours of work and motivation is 74.20%, while the remaining 25.80% is influenced by other factors.Viewed from the contribution income crafting fiery housewife on total family income per month figures obtained 1,278,750 (38.50%) from 3,321,250 to the lowest range is 1050000 (37.50% and the highest is 1500 .000, - (38.46%). Given the very large role of housewife in the family expected to increase the revenue the government cant provide contruction and counseling so that they can produce more quality productions.
STRATEGI PENGEMBANGAN MUARA SUNGAI YEH MATAN SEBAGAI OBJEK WISATA AIR DI DESA TEGAL MENGKEB KECAMATAN SELEMADEG TIMUR KABUPATEN TABANAN Anak Agung Putu Agung
Bumi Lestari Journal of Environment Vol 13 No 2 (2013)
Publisher : Environmental Research Center (PPLH) of Udayana University

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AbstractOne of the development in tourism industry can be done by develop the tourist destinationas a tourist attraction. Development of tourist attraction is certainly planned andimplemented in accordance with the potential and capabilities of the region. One ofalternative to develop the tourist attraction and able to be selected as the tourist destinationespecially in Tegal Mengkeb village is water attraction at estuary of Yeh Matan river whichrelated to nature tourism.The used method in this study is a combination between qualitative and quantitative researchmethod, data collection techniques by questionnaires, interviews, literature study anddocumentation. Data analysis techniques using SWOT analysis to determine the internaland external factors position in development of yeh matan estuary as water attraction.The results of research according to SWOT analysis obtained the average value for internalfactor is 3,057 and external factor is 3,024. It means that the estuary of Yeh Matan river arein a favorable position, maintain and control, maintain the condition of internal factor thathave existed without make changes as water attraction.Require the cooperation and integrated partnership among community, village officials,Government of Tabanan Regency and related stakeholders to promote the estuary of YehMatan river as water attraction at Tegal Mengkeb village, East Selemadeg Sub District,Tabanan Regency.
PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA DAN ETOS KERJA TERHADAP KINERJA KARYAWAN PADA BPR PARASARI SIBANGKAJA Ni Made Satya Utami; Anak Agung Putu Agung; Ni Putu Intan Apriliya Dewi
EMAS Vol. 5 No. 6 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Kinerja karyawan didefinisikan sebagai perilaku dari individu dalam suatu organisasi baik secara kualitatif maupun secara kuantitatif, sesuai dengan kewenangan, tugas dan tanggung jawab organisasi terhadap pekerjaan yang ditugaskan untuk menghindari tindakan yang dapat merusak organisasi. Kinerja merupakan bagian yang sangat penting dan menarik karena terbukti sangat penting manfaatnya, suatu lembaga menginginkan karyawan untuk bekerja sungguh- sungguh sesuai dengan kemampuan yang dimiliki untuk mencapai hasil kerja yang baik, Kinerja yang baik dari seluruh karyawan membuat tujuan yang ditentukan mampu untuk dicapai Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh budaya organisasi, disiplin kerja dan etos kerja terhadap kinerja karyawan pada BPR Parasari Sibangkaja. Populasi penelitian adalah seluruh karyawan BPR Parasari Sibangkaja. Sampel dalam penelitian ini berjumlah 40 orang, dengan teknik pengambilan sampel yaitu teknik sensus. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, studi dokumentasi, wawancara, dan kuesioner. Hasil penelitian ini menunjukan bahwa budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada BPR Parasari Sibangkaja, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada BPR Parasari Sibangkaja dan etos kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada BPR Parasari Sibangkaja
PENGARUH PELATIHAN KERJA, KOMPENSASI, DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PADA IZZI LOUNGE HOOKAH BALI Ni Made Satya Utami; Anak Agung Putu Agung; Ni Komang Ariyanti
EMAS Vol. 5 No. 10 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Setiap organisasi atau perusahaan baik pemerintah maupun swasta pada dasarnya merupakan wadah yang digunakan untuk menampung berbagai potensi sumber daya manusia untuk bekerja bersama-sama, saling berhubungan, saling bergantung dan tersusun dalam struktur yang terorganisasi untuk mencapai tujuan yang telah ditetapkan sebelumnya. Dalam hal ini sumber daya manusia baik yang menduduki posisi pemimpin atau anggota adalah faktor penting dalam setiap organisasi atau perusahaan demi mencapai sasaran organisasi atau perusahaan tersebut. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Pelatihan Kerja, Kompensasi, dan Pengembangan Karir terhadap kinerja karyawan pada Izzi Lounge Hookah Bali Populasi penelitian adalah seluruh karyawan Izzi Lounge Hookah Bali. Sampel dalam penelitian ini berjumlah 30 orang, dengan teknik pengambilan sampel yaitu teknik sensus. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, studi dokumentasi, wawancara, dan kuesioner. Hasil penelitian ini menunjukan bahwa Pelatihan Kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Izzi Lounge Hookah Bali, Kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada Izzi Lounge Hookah Bali dan Pengembangan Karir berpengaruh positif dan signifikan terhadap kinerja karyawan pada Izzi Lounge Hookah Bali
PERAN MEDIA SOSIAL, USER INTERFACE, DAN CRM TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP DI BALI Pande Ketut Ribek; Anak Agung Putu Agung; Ni Kadek Desi Mirayani
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 1 (2025): Jurnal Bakti Saraswati Vol. 14 No 1, Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Purchase decisions are a process taken by consumers when they get satisfaction. The use of technology makes it very easy for people to get information about purchases using e-commerce in online shops. This study aims to determine the role of social media, user interface and CRM in making purchase decisions in online shops. Quantitative method with a population of people who shop using technology in online shops with purposive sampling. Multiple linear regression analysis analysis technique. The results of the study found that social media has a positive and significant effect on purchase decisions in online shops, User interface has a positive and significant effect on purchase decisions in online shops, and CRM has a positive and significant effect on purchase decisions in online shops. This means that the better the use of social media, user interface and CRM, the better the purchasing decision on online shops in Bali.
PENGARUH BEAUTY INFLUENCER, ONLINE CUSTOMER REVIEW DAN FEAR of MISSING OUT (FoMO) TERHADAP IMPULSE BUYING PRODUK SOMETHINC PADA APLIKASI TIKTOK SHOP (Studi Pada Pengguna Tiktok Shop di Kota Denpasar) Ni Ketut Siwi Cahyani; Anak Agung Putu Agung; I G NG A Gede Eka Teja Kusuma
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Tingginya kepuasan pelanggan ini berpotensi mendorong pembelian impulsif dari calon konsumen yang ingin merasakan manfaat produk Somethinc secara langsung. Impulse buying dapat dipengaruhi banyak faktor seperti beauty influencer, online customer review dan fear of missing out. Penelitian ini bertujuan untuk mengetahui pengaruh beauty influencer, online customer review dan fear of missing out terhadap impulse buying. Metode penelitian yang digunakan adalah kuantitatif. Populasi yang digunakan adalah konsumen yang pernah membeli produk Somethinc di Tiktok Shop secara tidak terancana (impulse buying), berusia minimal 17 tahun ke atas dan sampel sebanyak 70 orang. Teknik analisis data menggunakan Uji Validitas, Uji Reabilitas, Uji Asumsi Klasik, Anaisis Regresi Linier Berganda, Uji Korelasi Berganda, Koefisien Determinasi, Uji F dan Uji t. Dari hasil penelitian diperoleh hasil beauty influencer berpengaruh positif dan signifikan terhadap impulse buying, online customer review berpengaruh positif dan signifikan terhadap impulse buying, dan fear of missing out berpengaruh positif dan signifikan terhadap impulse buying. Saran yang dapat diberikan peneliti adalah Somethinc diharapkan selalu menyediakan produk yang memliki banyak manfaat sesuai yang dibutuhkan konsumen, agar nantinya dapat membuat konsunen melakukan pembelian secara tidak terencana, selalu memberikan produk yang berkualitas, agar nantinya beauty influencer selalu memberikan memberikan review yang positif dan jujur, selalu menawarkan produk sesuai dengan apa dari deskripsi produk atau sesuai dengan yang dijanjikan kepada konsumen dan memanfaatkan ketergantungan konsumen pada media sosial, dengan selalu aktif dalam melakukan promosi dimedia sosial.
The Influence of Word of Mouth (WOM) and Customer Relationship Management (CRM) on Customer Loyalty at PT Garuda Sertifikasi Indonesia with Customer Delight as a Mediating Variable Putu Anom Wisnu Wisnawa; Anak Agung Putu Agung; I Nengah Suardhika
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.921

Abstract

The study aims to examine the influence of word of mouth (WOM) and customer relationship management (CRM) on customer loyalty at PT Garuda Sertifikasi Indonesia, with customer delight serving as a mediating variable. This research is motivated by the increasing competition among certification service providers, which requires companies to implement effective strategies to retain and satisfy their customers. The target population in this study encompasses the entire client base of PT Garuda Sertifikasi Indonesia, totaling 429 individuals. The sampling technique used was Hair’s formula, resulting in 70 respondents. Data were collected through questionnaires, interviews, and documentation. A path analysis technique was used to analyze the data to determine direct and indirect effects between variables. The findings indicate that both WOM and CRM positively influence customer loyalty. Effective word-of-mouth strategies help build the company’s reputation and trust, while CRM ensures consistent communication, better service, and long-term customer engagement. The research also found that WOM and CRM positively affect customer delight. Customers who experience exceptional service and personalized attention tend to be more satisfied and emotionally connected to the brand. Furthermore, customer delight was proven to have a significant positive impact on customer loyalty. It also acts as a mediating variable, strengthening the effect of WOM and CRM on loyalty. This means that delighted customers are more likely to remain loyal and advocate for the company. The results of this study emphasize the importance of maintaining strong relationships and exceeding customer expectations in order to build sustainable loyalty. This research contributes valuable insights for service-based companies in enhancing marketing and customer retention strategies.
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN NASABAH PADA BANK SAMPAH TEGEH SARI LESTARI Atmaja, Ni Putu Cempaka Dharmadewi; Semiati, Ni Wayan; Agung, Anak Agung Putu
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 2 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i2.828

Abstract

This study aims to re-examine the effect of service quality variables and price perceptions on customer satisfaction. This research was conducted on customers of the Tegeh Sari Lestari Waste Bank located at Jalan Gatot Subroto I No. 38 Tonja, North Denpasar District, Denpasar City, Bali. The population in this study were all customers of the Tegeh Sari Lestari Waste Bank with a total of 400 people. The number of samples is 80 people using the slovin method. Methods of data collection with interviews, questionnaire documentation and observation. The data analysis technique used was classical assumption test, multiple linear regression analysis, coefficient of determination, F test and t test using SPSS version 25.0 for Windows. Based on the test results, it can be concluded that service quality has a positive and significant effect on customer satisfaction which can be seen from the tcount value of 7.930 and the t-test significant value of 0.000 <0.05 so Ho is rejected and H1 is accepted. That price perception has a positive effect on customer satisfaction which can be seen from the t-value of 7.027 and the significant value of the t-test of 0.000 <0.05 so that Ho is rejected and H2 is accepted
When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention Kusuma, I Gusti Agung Eka Teja; Yasmari, Ni Nengah Wida; Agung, Anak Agung Putu; Landra, Nengah
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.01.1

Abstract

This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali involving 91 Western Union customers at Bank BPD Bali as respondents. The research hypothesis was tested using a second order model processed by Structural Equation Modeling (SEM) analysis techniques with PLS software. Findings: Satisfaction has "tired" itself as a mediating buffer of quality of service to build loyalty or intention to buy back and word of mouth positive. The evidence shows, service quality has a positive and significant effect on word of mouth and repurchase intention, but satisfaction fails to mediate the effect of service quality on word of mouth and repurchase intention. Customer satisfaction does not affect word of mouth and repurchase intention Practical/implications: Service quality programs must be able to consider other effects besides satisfaction to build word of mouth and repurchase intention. Satisfaction is dynamic and difficult to maintain when competition is getting tougher.
Pengaruh Customer Experience, Service Quality, dan Store Atmosphere Terhadap Customer Satisfaction Pada Fame Hotel Bali Susanto, Gede Agus; Agung, Anak Agung Putu; Kusuma, I G NG A Gede Eka Teja
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5561

Abstract

Persaingan industri perhotelan di Bali semakin ketat seiring meningkatnya ekspektasi wisatawan terhadap pelayanan yang berkualitas dan pengalaman menginap yang berkesan. Fame Hotel Sunset Road Bali merupakan salah satu hotel yang menghadapi tantangan dalam menjaga kepuasan konsumen meskipun tingkat okupansi terus mengalami peningkatan setiap tahunnya. Beberapa ulasan negatif terkait kebersihan, respons pelayanan yang kurang optimal, serta kenyamanan suasana hotel menunjukkan adanya kesenjangan antara harapan dan pengalaman tamu. Penelitian ini bertujuan untuk menganalisis pengaruh customer experience, service quality, dan store atmosphere terhadap customer satisfaction pada tamu yang menginap di Fame Hotel Sunset Road Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Sampel penelitian berjumlah 180 responden yang dipilih dengan metode accidental sampling, yaitu tamu yang pernah menginap minimal satu kali. Instrumen pengumpulan data berupa kuesioner skala Likert. Hasil penelitian menunjukkan bahwa customer experience, service quality, dan store atmosphere berpengaruh positif dan signifikan terhadap customer satisfaction baik secara simultan maupun parsial. Temuan ini menegaskan bahwa peningkatan kualitas interaksi pelanggan, konsistensi pelayanan, dan kenyamanan suasana fisik hotel menjadi faktor penting dalam menciptakan kepuasan tamu. Penelitian ini memberikan kontribusi praktis bagi pihak manajemen Fame Hotel Sunset Road Bali dalam mengevaluasi dan meningkatkan strategi pelayanan agar mampu mempertahankan keunggulan kompetitif serta loyalitas konsumen. Selain itu, hasil penelitian ini diharapkan dapat menjadi referensi bagi penelitian selanjutnya dalam bidang manajemen pemasaran perhotelan.
Co-Authors H.Mustadi I G NG A Gede Eka Teja Kusuma I Gusti Ayu Imbayani I Made Legawa I Nengah Suardhika Kusuma, I G NG A Gede Eka Teja Kusuma, I Gusti Ngurah Agung Eka Teja Muhammad Misbahul Nursajidin Nengah Landra Ni Kadek Desi Mirayani Ni Ketut Siwi Cahyani Ni Ketut Susanti Ni Komang Ariyanti Ni Made Satya Utami Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Intan Apriliya Dewi Ni Putu Novi Astuti Pande Ketut Ribek Putu Anom Wisnu Wisnawa Semiati, Ni Wayan Susanto, Gede Agus Yasmari, Ni Nengah Wida