Article Per Year (5 Year)
p-Index From 2020 - 2025
5.029
P-Index
This Author published in this journals
All Journal International Conference on Law, Business and Governance (ICon-LBG) Journal The Winners JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) SYIRKAH Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) ACADEMICS IN ACTION Journal of Community Empowerment FIRM: Journal of Management Studies Journal of Management and Leadership MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial International Journal of Industrial Optimization (IJIO) MALIA: Journal of Islamic Banking and Finance Intervensi Komunitas: Jurnal Pengabdian Masyarakat IJORER : International Journal of Recent Educational Research Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of International Conference Proceedings Journal of Business Studies and Management Review
Purwanto Purwanto
President University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : IDEAS: Journal of Management

 1 
The effects of price, brand image, and product quality on customer loyalty and repurchase (a study case on customers of Walls products) Prasetyo Harisandi; Purwanto Purwanto
IDEAS: Journal of Management & Technology Vol 2, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v2i1.3739

Abstract

Intense industry competition, as well as rapid changes and efforts to retain customers, are competitive goals and scarce resources for the ice cream industry. Price, brand image, and product quality implementation increases customer loyalty and is taken into account in the subsequent purchasing process. The goal of this study was to look at how price, brand image, and product quality affect customer loyalty and repurchase intent. A sample of 130 people who buy Walls brand ice cream products were surveyed. SEM (Structural Aquation Model) is the data analysis method used in this study to test the hypothesis. The results of this study conclude that price, brand image, and product quality have a positive effect on customer loyalty, and customer loyalty also has a positive effect on repurchase intentions. If the loyalty of the majority of customers has the strongest impact on repurchase intention.
The Influence of Price Dimensions and Product Quality on Purchase Decisions Mediated by E-Word of Mouth in ihe Tiktok Application Prasetyo Harisandi; Purwanto Purwanto
IDEAS: Journal of Management & Technology Vol 2, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v2i2.4349

Abstract

Internet use in Indonesia is dominated by the use of social media, this is what makes e-marketing grow where marketing practices through social media are used as a product marketing tool to promote company brands. One of them is Tiktok, which is used to make online/live sales, which is currently chosen by industry players. e-word of mouth (E-WOM) has become a growing phenomenon along with the increasing use of social networking sites. This study aims to test and obtain empirical evidence of the effect of price, product quality on e-word of mouth, e-word of mouth on purchasing decisions and the effect of price on purchasing decisions mediated by e-word to mouth and the effect of product quality on purchasing decisions mediated by e-word of mouth in the TikTok application. The population in this study are all users who have shopped through the Tiktok application, the number of which is unknown or infinite, the number of samples is determined by the Roscoe method so that a sample of 100 people is taken, and the samples are taken using a random sampling technique. The analysis tool used is path analysis using Partial Least Square (PLS). The results of this study indicate that price has a positive effect on e-word of mouth, product quality has a positive effect on e-word of mouth, e-word to mouth has a positive effect on purchasing decisions, price has a positive effect on purchasing decisions mediated by e-word to mputh and product quality also have a positive effect on purchasing decisions mediated by e-word of mouth.
Co-Authors Afri Yeni Lubis Azhar Azzura Bachtiar Chesa Ivania Larasati Dedi Rianto Rahadi Devita Rahma Aryati Erynda Bhita Safira Filda Rahmiati Fitri Nurba Sari Florentia Tiurma Puspita Manik Hanif Adinugroho Widyanto Hari Suryanto Ismail Ismail Jonathan Andianto Jony Octavian Haryanto Lili Adi Wibowo Liliani Reskita Mastor Chris Thover Mei Ling Sun Mona Burasukma Muhammad Aliamza Annahl Nandita Salatifa Diwanti Novio Dyfa Pratama Nuryanti Oktaviani Pitri Yanti Prasetyo Harisandi Prasetyo Harisandi Prasetyo Harisandi Rangga Pradana Ratih Hurriyati Retnowati Retnowati Siti Nursolihah SOPHIA DWI RATNA Sri Handayani Sri Yusriani Syafei, M. Yani Tan Natasya Yona Calista Vanessa Gaffar Vici Fitrayanti Vu Quang Hai Dang Zeflin Angga Zerlinda Tharifah Ulfa