Article Per Year (5 Year)
p-Index From 2021 - 2026
1.235
P-Index
This Author published in this journals
All Journal Procuratio : Jurnal Ilmiah Manajemen JURNAL PEMASARAN KOMPETITIF JABI (Jurnal Akuntansi Berkelanjutan Indonesia) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Masyarakat Humanis Journal of Education Religion Humanities and Multidiciplinary JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Accounting Unipa
Ali Mubarok
Universitas Pamulang
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Membangun Jiwa Wirausaha Melalui Edukasi Strategi Pemasaran bagi Siswa SMA Muhammadiyah 8 Ciputat Ali Mubarok; Joko Prasetiyo; Johan Maulana
Journal of Education Religion Humanities and Multidiciplinary Vol. 4 No. 1 (2026): Juni 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v4i1.8728

Abstract

Tantangan ekonomi di era digital menuntut generasi muda untuk tidak hanya menjadi konsumen, tetapi juga kreatif dalam menciptakan peluang ekonomi mandiri. Namun, minat berwirausaha di kalangan siswa SMA sering kali terhambat oleh minimnya pemahaman praktis mengenai cara memasarkan sebuah produk. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk membangun jiwa wirausaha sekaligus memberikan edukasi mengenai strategi pemasaran bagi siswa/i SMA Muhammadiyah 8 Ciputat, Tangerang Selatan. Metode pelaksanaan yang digunakan meliputi ceramah interaktif untuk penyampaian konsep bauran pemasaran (marketing mix 4P), diskusi kelompok terarah, serta simulasi penyusunan rancangan pemasaran produk. Evaluasi keberhasilan program diukur secara kuantitatif melalui instrumen pre-test dan post-test untuk menilai peningkatan aspek kognitif dan afektif peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa yang signifikan sebesar 42% terkait strategi penentuan harga, keunikan produk, dan optimalisasi promosi digital. Selain itu, pelatihan ini berhasil memicu motivasi dan rasa percaya diri siswa untuk mulai merintis usaha mandiri dari skala kecil. Kesimpulannya, edukasi strategi pemasaran ini efektif dalam mengikis hambatan psikologis siswa terhadap dunia bisnis dan berhasil menanamkan pola pikir serta jiwa kewirausahaan sejak dini.
PENGARUH EMAIL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK TONER PRINTER DI PT BINTANG SETYA MEDIA CIPUTAT Daryati Daryati; Ali Mubarok
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11822

Abstract

This study aims to determine the influence of Email Marketing and Brand Awareness on Purchase Decisions at PT Bintang Setya Media Ciputat. The data analysis in this study was conducted using SPSS version 25. The research method employed was a quantitative approach. The population consisted of 700 consumers of PT Bintang Setya Media Ciputat, based on sales data from the 2020–2024 period. Using the Slovin formula with a 10% margin of error, a sample of 88 respondents was obtained. The data analysis techniques included validity testing, reliability testing, classical assumption testing, descriptive analysis, simple linear regression analysis, multiple linear regression analysis, correlation coefficient testing, coefficient of determination testing, t-test, and F-test. The results showed that Email Marketing (X1) had a positive and significant effect on Purchase Decisions (Y) with a coefficient of determination value of 14.7%. The hypothesis testing result indicated that the t-value was greater than the t-table value (3.855 > 1.987), therefore H01 was rejected and Ha1 was accepted. The partial correlation coefficient test between Brand Awareness (X2) and Purchase Decisions (Y) produced a correlation coefficient of 0.454, indicating a moderate level of relationship between the two variables. The coefficient of determination was 20.7%, while the remaining 79.3% was influenced by other factors outside this study. The partial hypothesis testing (t-test) for Brand Awareness (X2) on Purchase Decisions (Y) showed that the t-value was greater than the t-table value (4.732 > 1.987), with a significance value of 0.000 < 0.05. Furthermore, the simultaneous hypothesis testing (F-test) of Email Marketing (X1) and Brand Awareness (X2) on Purchase Decisions (Y) indicated that the F-value was greater than the F-table value (14.865 > 2.10), with a significance value of 0.000 < 0.05. Therefore, H03 was rejected and Ha3 was accepted, meaning that Email Marketing and Brand Awareness simultaneously have a positive and significant effect on Purchase Decisions.
ANALISIS KUALITAS PELAYANAN DALAM MEMBENTUK LOYALITAS PELANGGAN AYAM POTONG PADA CV PANJI JAYA ABADI CIPUTAT Dean Syavira Zahro; Ali Mubarok
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11825

Abstract

This study aims to determine the role of service quality in building customer loyalty at CV Panji Jaya Abadi. The study used a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis used the Miles and Huberman model. The results showed that fast, friendly, responsive service and timely delivery influenced customer satisfaction and loyalty. In addition, good communication between the company and customers also increased customer trust in CV Panji Jaya Abadi. Based on the SWOT analysis, the company has strengths in service and product quality, but still has weaknesses in promotion and price competition. Thus, service quality has an important role in maintaining customer loyalty at CV Panji Jaya Abadi.  
Co-Authors Abdullah Syafi’ie Abiyan Ziyaad Sarosa Adha Dzulfa Daryati Daryati Dean Syavira Zahro Dwi Nur Anisa Edy Krisyanto Eko Juniharto Johan Maulana Joko Prasetiyo Moh Sutoro Mohamad Duddy Dinantara Muhammad Duddy Dinantara Rosita Wulandari Sahroni Sahroni Samsul Anwar Santoso, Arief Budi Sunanto Sunanto Susanto Susanto Wiwit Irawati Yulian Bayu Ganar Zulfitra Zulfitra