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All Journal JURTEKSI Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Mukhsin Mukhsin
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Applied Business and Technology

 1 
The Effect of Product Quality, Price, and Word of Mouth on Packing Sticker Purchase Decision at CV. Blitz Media Kreasindo Pekanbaru City Amirudin M. Amin; Rika Angelia; Mukhsin; Pujiono Eddy; Rangga Rahmadian Yuliendi
Journal of Applied Business and Technology Vol. 3 No. 3 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i3.105

Abstract

This study aims to analyze the effect of product quality, price, and word of mouth on packing sticker purchasing decisions. This research will object of research is all consumers who visit CV. Blitz Media Kreasindo Pekanbaru. In this study, the object of research is all consumers who visit CV. Blitz Media Kreasindo Pekanbaru. The number of samples in this study was determined from the opinion of "Roscoe" so the sample amounted to 122 people. In this study, the technique used in sampling is Non-Probability Sampling. The data collection technique used a questionnaire and the data analysis technique used was multiple linear regression with SPSS. The results of the study explain that product quality and word of mouth have a positive and significant effect, while the price has a negative and significant effect on purchasing decisions for packaging stickers on the CV. Blitz Media Kreasindo Pekanbaru City.
Digital Information Systems on Business Agility and Innovation in the Era of Industry 6.0 Mukhsin, Mukhsin; Tendra, Gusrio; Suhardjo, Suhardjo; Suharti, Suharti; Suyono, Suyono; Junaedi, Achmad Tavip; Andi, Andi; Putri, Novita Yulia; Augustine, Yvonne; Renaldo, Nicholas; Musa, Sulaiman; Cecilia, Cecilia
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i1.204

Abstract

The primary objective of this study is to analyze the impact of advanced digital information systems on business agility and innovation within the industry 6.0 framework. Novelty in this research is to develop new dimension of digital information systems, business agility, and innovation. In this quantitative research, data will be collected using a structured questionnaire. The data will then be analyzed using Structural Equation Modeling. The sample size will be a minimum of 210 respondents, in accordance with SEM guidelines. The study confirms that Digital Information Systems (DIS) significantly improve Business Agility and that Business Agility positively influences Innovation. However, Digital Information Systems do not directly improve Innovation. Instead, Business Agility acts as a mediator, meaning that Digital Information Systems enhances Innovation indirectly through Business Agility. This finding highlights the indirect role of Digital Information Systems in fostering Innovation. Simply adopting digital systems is not enough to drive Innovation; rather, organizations must leverage these systems to enhance their agility, which in turn facilitates innovation. Future research should incorporate qualitative approaches (e.g., case studies, expert interviews) to better understand the mechanisms behind agility-driven innovation.
Co-Authors Achmad Tavip Junaedi Alyauma Hajjah Aminuyati Amirudin M. Amin Andi Andi Andi Andi Augustine, Yvonne Cecilia, Cecilia Deny Jollyta Gusrio Tendra Joko Sutanto Luciana Fransisca Mario Paska Halim Musa, Sulaiman Nicholas Renaldo Peri Akri Prihandoko Prihandoko Pujiono Eddy Putri, Novita Yulia Rangga Rahmadian Yuliendi Rika Angelia Rizaldi Putra Santa Serena Muliangga Sudarno Suhardjo Suyono Suyono Suyono Suyono Suyono Suyono Suyono Yunia Sari Yusrizal Yusrizal