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Optimalisasi Media Sosial Facebook Sebagai Penunjang Digital Marketing Pada PT Sreeya Sewu Indonesia, Tbk Dewi Fathika Sari; Nurjanti Takarini
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.652 KB) | DOI: 10.58466/literasi.v2i2.622

Abstract

Digital Marketing is a strategy that will help in increasing brand awareness for consumers. Indonesia, Tbk. The implementation of social media optimization within the company, it involves interns from Certified Independent Study Interns (MSIB) who will later be equipped with knowledge about Digital Marketing and there are also stages in the application of Digital Marketing starting from pre-preparation, content preparation, optimization implementation. social media Facebook, and Evaluation. The purpose of this activity is to prepare students who are ready to work with sufficient experience in the field of Digital Marketing assisted by PT. Sreeya Sewu Indonesia, Tbk. In the internship activities carried out by marketing, there are applications to support the optimization of Facebook's social media, namely utilizing the Meta Business Suite feature. Meta Business Suite is an application that businesses use in content management, scheduling posts, managing ads, and viewing insights. With this activity, the company's Facebook social media account PT. Sreeya Sewu Indonesia, Tbk experienced an increase in reach of 9.0% thousand, page views and profiles increased by 129.6%, and likes and follows only increased by 56.3%.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA PERUSAHAHAAN SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI Nurjanti Takarini; Nanda Dini Pratiwi
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1902

Abstract

The purpose of this study was to determine and analyze the effect of Liquidity (Quick Ratio), Total Asset Turnover, and Company Size (Size) on Profitability as measured by Return On Assets either simultaneously or partially. The population in this study are all food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the period 2017-2020. The sample selection was carried out using a non-probability sampling method with purposive sampling technique in order to obtain as many as 22 companies. The type of data used in this study is secondary data, in the form of financial statement data sourced from the Indonesia Stock Exchange. The test method to see the effect of the independent variable on the dependent variable is the multiple linear regression analysis method. Based on the results of the study simultaneously, it is known that QR, TATO and SIZE have a effect on the profitability of manufacturing companies in the food and beverage sub-sector for the 2017-2020 period. However, partially, QR and SIZE have an effect on the company's profitability (ROA), while TATO has no effect on profitability (ROA).
Analisis Return Saham Pada Perusahaan Sektor Pertambangan Yang Terdaftar di Bursa Efek Indonesia Intan Wahyualfani; Nurjanti Takarini
Cerdika: Jurnal Ilmiah Indonesia Vol. 1 No. 6 (2021): Cerdika: Jurnal Ilmiah indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3933.924 KB) | DOI: 10.59141/cerdika.v1i6.99

Abstract

Perusahaan harus memperhatikan cara bagaimana agar bisa mempertahankan harga saham agar tetap tinggi sehingga mampu memberikan return saham yang besar setiap periodenya. Likuiditas, leverage serta profitabilitas adalah rasio yang dapat membantu investor untuk mengetahui sejauh mana kinerja dari sebuah perusahaan.  Ketiga rasio tersebut dapat mempengaruhi keputusan para investor untuk menanam lebih banyak saham yang nantinya akan berdampak positif pada return saham. Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh likuiditas, leverage dan Profitabilitas terhadap return saham pada perusahaan sektor pertambangan yang terdaftar di Bursa Efek Indonesia. Penelitian juga dilakukan berdasarkan data penunjang pada tahun 2017-2019, sehingga dapat dinyatakan dalam data yang masih baru. Penelitian ini menggunakan usaha yang ada pada bidang pertambangan dan terdata di Bursa Efek Indonesia (BEI) dari tahun 2017 hingga 2019 sebagai sampel penelitian dan berjumlah 40 perusahaan dengan menggunakan metode penelitian analisis regresi berganda. Pendekatan yang dipilih oleh peneliti untuk menunjang riset adalah kuantitatif. Temuan dari riset ini menyatakan variabel Likuiditas (X1) memiliki pengaruh yang positif terhadap return saham dapat diterima, dengan nilai koefisien 0,008 serta tingkat sig. 0,000 < ? = 0,05 dengan hasil Signifikan (positif). Leverage (X2) tidak menunjukkan pengaruh yang positif terhadap return saham dan tidak dapat diterima, diikuti nilai koefisien 0,352 serta diikuti tingkat sig. 0,043 < ? = 0,05 dengan hasil Signifikan (positif). Profitabilitas (X3) tidak menunjukkan pengaruh negative dan return saham diterima, serta nilai koefisien 0,092 serta tingkat sig. 0,005 < ? = 0,05 dan juga hasil Signifikan (positif). Kesimpulan yang didapat adalah, current ratio dipilih menjadi proksi likuiditas dan memberikan kontribusi kepada return saham pada usaha di bidang pertambangan dan terdata di BEI. Debt equity ratio yang dipilih sebagai proksi leverage memberikan kontribusi terhadap return saham yang ada di usaha bidang pertambangan serta terdata di BEI. Profitabilitas yang diproksikan dengan return on asset memberikan kontribusi terhadap return saham perusahaan sektor pertambangan yang terdaftar di BEI.
Pemberdayaan UMKM Di Kelurahan Rembang Dengan Pemanfaatan Digital Marketing Sebagai Sarana Promosi Andi Maulana; Nurjanti Takarini
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.171

Abstract

Rembang Village is one of the villages in the Sananwetan District, Blitar City. The Rembang sub-district has the Rembang Rise program by creating a WhatsApp group by the sub-district officials as a place for MSMEs in the Rembang area to carry out promotions. Even though many MSMEs have joined this group, until now they are not familiar with digital marketing and only rely on conventional methods to promote their products. The purpose of this community service program is to provide understanding to MSME players about the benefits of digital marketing as promotional advice. With the existence of a digital marketing introduction program for MSME players in the Rembang Village, it is hoped that they can expand their market to sell their products.
Pengaruh Likuiditas, Leverage terhadap Profitabilitas dimoderasi Ukuran Perusahaan pada Sub Sektor Perusahaan Pertambangan Batu Bara Saphiera Arsyida Pusaka; Nurjanti Takarini
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1045

Abstract

Profitability is a measure of a company's success, the more profit it generates, the more successful the company will be. However, there is a phenomenon that indicates that the profits of coal mining companies have decreased, this can be examined through financial reports where the existing liquidity and leverage show phenomena that are suspected of causing a decrease in company profitability. Both of these components can also be influenced by the size of the company. Therefore, this research was conducted to determine the effect of liquidity and leverage on profitability partially and to find out how company size can partially moderate the effect of liquidity and leverage on company profitability. The population in this study were 24 coal mining sub-sector companies listed on the Indonesia Stock Exchange for the 2019-2021 period with a total sample of 21 companies. The data collection method used purposive sampling and this research method used moderated analysis regression (MRA). The results of this study indicate that liquidity has a negative effect on profitability while leverage has a positive effect on profitability and firm size can partially moderate the effect of liquidity and leverage on profitability.
DAMPAK PENYULUHAN DALAM PENINGKATAN PENGETAHUAN DAN PERILAKU TENTANG MAKANAN SEHAT DAN PHBS PADA SISWA SDN KALISALAM II DI PROBOLINGGO Andissa Listya Quatatita; Nurjanti Takarini
Focus : Jurnal Pekerjaan Sosial Vol 6, No 1 (2023): Focus: Jurnal Pekerjaan Sosial Juli 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/focus.v6i1.47730

Abstract

Penelitian ini dilakukan berdasarkan data awal rendahnya pengetahuan siswa SDN Kalisalam II tentang makanan sehat, dan Perilaku Hidup Bersih dan Sehat (PHBS). Penelitian ini bertujuan untuk mengoptimalkan penyuluhan dalam meningkatkan kesadaran siswa SDN Kalisalam II tentang pentingnya mengonsumsi makanan sehat serta memiliki perilaku hidup yang bersih dan sehat. Penelitian ini dilaksanakan dengan metode action research, di mana peneliti melakukan intervensi dalam kegiatan penyuluhan ke sekolah yaitu SDN Kalisalam II. Pada intervensi tersebut kepada setiap siswa diberikan modul sebagai alat bantu atau bahan belajar secara mandiri dalam waktu 2 minggu. Pada akhir minggu pertama dan ke 2 dilakukan evaluasi untuk mengetahui dampak penyuluhan terhadap perubahan perilaku siswa SDN Kalisalam II. Hasil penelitian menunjukkan, bahwa dari 115 orang siswa yang memperoleh intervensi, sebanyak 80 orang siswa mengalami peningkatan kesadaran akan pentingnya mengonsumsi makanan sehat perubahan perilaku hidup bersih dan sehat.  This study was conducted based on the initial data of low knowledge of students of SDN Kalisalam II about healthy food, and clean and Healthy Living behavior (PHBS). This study aims to optimize counseling in raising awareness of SDN Kalisalam II students about the importance of eating healthy foods and having a clean and healthy lifestyle. This study was carried out by the method of action research, where researchers intervene in counseling activities to the school that is SDN Kalisalam II. In the intervention, each student was given a module as a tool or learning material independently within 2 weeks. At the end of the first and 2nd week, an evaluation was conducted to determine the impact of counseling on behavioral changes in students of SDN Kalisalam II. The results showed that of the 115 students who received the intervention, as many as 80 students experienced increased awareness of the importance of eating healthy food changes in clean and healthy behavior.  
Bond Ratings in Non-Financial Companies Listed on the Indonesian Stock Exchange Ety Nila Nikmati; Nurjanti Takarini
East Asian Journal of Multidisciplinary Research Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i11.7076

Abstract

In order for a company to exist and survive, one of them can be achieved through the company's financing sources. The company in this case requires capital or funds. The need for capital or funds can be financed with own capital in the form of short-term or long-term debt obtained from one of them, namely bonds. This study aims to analyze the effect of leverage, liquidity, profitability and company size on bond ratings of non-financial companies. In this study, using multiple linear regression analysis methods with the SPSS 25 program to process the data. The data used is secondary data which is the annual financial statements of non-financial companies on the Indonesia Stock Exchange in 2019- 2021. The observation data used is 132 data. The results of this study indicate that leverage, liquidity do not contribute to bond ratings, profitability is able to contribute to bond ratings, and company size is able to contribute to bond ratings.
ANALISIS NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR CONSUMER NON-CYCLICALS YANG TERDAFTAR DI BEI PERIODE 2020-2023 Khairunnisa Rosyadah; Nurjanti Takarini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11984

Abstract

Perekonomian Indonesia terus tumbuh seiring dengan perkembangan ekonomi global, ditandai dengan semakin banyaknya perusahaan setiap tahunnya. Perusahaan menjadi lebih kompetitif, memaksa manajer untuk membuat keputusan penting agar dapat bertahan dan mencapai tujuan mereka. Nilai perusahaan menjadi satu antara lain parameter yang dimanfaatkan pemegang saham untuk meramalkan kemajuan sebuah perusahaan. Perusahaan sektor consumer non-cyclicals melihat nilai perusahaannya turun antara tahun 2020-2023. Penelitian ini mempunyai maksud untuk mengetahui dampak profitabilitas, leverage, likuiditas, dan kebijakan dividen terhadap nilai perusahaan pada perusahaan sektor consumer non-cyclicals yang tercatat di Bursa Efek Indonesia (BEI). Populasi yang diteliti dalam riset ini merupakan perusahaan sektor consumer non-cyclicals yang tercantum di BEI hingga tahun 2023. Pengutipan sampel dilaksanakan secara purposive sampling menghasilkan 33 perusahaan yang memenuhi kondisi yang diidentifikasi. Metode analisis yang dipergunakan dalam riset adalah analisis regresi linier berganda. Temuan riset memperlihatkan bahwa profitabilitas dan leverage berdampak signifikan positif pada nilai perusahaan, sebaliknya likuiditas dan kebijakan dividen non signifikan pada nilai perusahaan.