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All Journal Jurnal Siasat Bisnis Trikonomika: Jurnal Ekonomi Jurnas Nasional Teknologi dan Sistem Informasi Jurnal Manajemen dan Kewirausahaan (JMDK) International Journal of Supply Chain Management Jurnal Hilirisasi IPTEKS (JHI) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Bilancia : Jurnal Ilmiah Akuntansi Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen dan Pemasaran Jasa
Meuthia Meuthia
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia Ratni Prima Lita; Meuthia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15513

Abstract

Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia Ratni Prima Lita; Meuthia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15513

Abstract

Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
Co-Authors Ahda Vadjlul Iboo Debi Shintya Dewi Devi Yulia Rahmi Fahmy, Rahmi Faisal, Ranny Fitriana Fatma Poni Mardiah Indri Juliyasri M Ma'ruf M. Fajar Syafrida Melia, Sri Meuthia Meuthia Mulia Gusmai Nilda Tri Putri Rahmat Eka Putra Ratni Prima Lita Sari Surya Vera Pujani