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Journal : Jurnal Teknoin

ANALISIS KUALITAS PELAYANAN PUBLIK TERHADAP KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE SERVPERF-IPA-CSI Annisa Azzahra Handriati; Sunaryo Sunaryo; Vembri Noor Helia
Teknoin Vol. 21 No. 4 (2015)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/.v21i4.4294

Abstract

Customer satisfaction is the most important aspect in order to improve services of Jombor bus station in Sleman-Yogyakarta. The research aims to find out service performance provided in the Jombor bus station, and to give an overview of vicinity condition which can be used to improve services quality for the customer. Methods used in this research are: Service performance (Servperf), Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). Servperf method with five measuring attribute such as tangibles, responsiveness, assurance, empathy, reability is used to determine the rate of service performance. Furthermore, there are 17 questions provided in order to collect the data. Based on Importance Performance Analysis, there are four service attributes having high level of interest, and low service performance. They are: fineness, cleanliness, and mildness of passenger waiting room, and praying room, also the bus condition, and the safety of bus station zone. The result shows that consumers feel less satisfied with services provided by Jombor bus station management. It because based on the calculation of customer satisfaction index, value 71% is classified as poor condition. Several advices have been given in order to improve the consumer satisfaction such as, inspection of bus condition, renovation of passenger waiting room, rest room, and praying room including the availability of electric equipment such as: speaker, microphone, CCTV, and announcement board. Moreover, in order to reduce the air pollution, the Jombor bus station is suggested to grow some plants in its environment.
ANALISIS PENGEMBANGAN STRATEGI PEMASARAN HALAL PADA USAHA KECIL MENENGAH PRODUK WEDANG UWUH DAN TEPUNG BEBAS GLUTEN DI UKM PROGRESS JOGJA Vembri Noor Helia
Teknoin Vol. 22 No. 8 (2016)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol22.iss8.art7

Abstract

The government is encouraging small businesses to improve product quality by adjusting its product in accordance with the Standar Nasional Indonesia (SNI-Indonesian National Standardization). Halal is one aspect of quality, especially in the food and beverage products, which is considered in Indonesia, due to most of Indonesian is Moslem. This research was aimed to develop halal marketing strategies for specific SME (Small Medium Enterprise) that produced “wedang uwuh” beverage and gluten-free flour in Yogyakarta. The SME is called SMEs Progress Jogja. The marketing strategy in SMEs Progress Jogja was developed using a questionnaire that distributed to stakeholders. The tools which for analysis were SWOT matrix and QSPM. There are three expected strategies by the SMEs Progress Jogja that should be selected. The strategies were expanding the market share (especially by exploiting the defense of government), developing/increasing product variation, and also preserving the quality and the halal requirement of products. Then, the chosen strategy that was selected by using the priority matrix QSP is to expand market share.