Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.907

P-Index

This Author published in this journals

All Journal OPSI Jurnal Sistem dan Manajemen Industri JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Jurnal INTECH Teknik Industri Universitas Serang Raya Journal of Appropriate Technology for Community Services Journal of Industrial Engineering and Halal Industries

Qurtubi Qurtubi

Department Of Industrial Engineering, Universitas Islam Indonesia, Yogyakarta

Author-ID : 2500423

Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Published : 19 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

Identifikasi Variabel yang Berpengaruh terhadap Kinerja Pemasaran dan Indikator Kinerja Pemasaran untuk Industri Hotel Qurtubi Qurtubi; Dicka Meilana Trisnaningtias; Muhammad Fadhila Yudhanata
Jurnal Sistem dan Manajemen Industri Vol. 3 No. 1 (2019)
Publisher : Universitas Serang Raya

This article discusses marketing performance by identifying marketing mix variables that influence marketing performance and its indicators in the hotel industry. The purpose of this writing was to find the correlation between marketing mix with marketing performance and signs in the hotel industry. This article was expected to extend the insights and provide valuable suggestions for future researches. The method applied in this article was a literature study. The literature study was used systematically towards 24 research articles in the field of marketing performance that written from 2000 to 2018. Based on the results and discussion, it could conclude that marketing mix variables influence marketing performance that covers product, price promotion, and distribution channel. This research also identifies three selected indicators for marketing performance in the hotel industry. Those indicators include customer mindset, expression of customer preference, and customer behavior. The potential future research, among others, is a research that will employ marketing performance indicators that suitable to other service industries.

Performance measurement system using performance prism approach in batik company: a case study Vembri Noor Helia; Wahyudhi Sutrisno; Afriza Syawal Zaputra; Qurtubi Qurtubi
Jurnal Sistem dan Manajemen Industri Vol. 5 No. 1 (2021)
Publisher : Universitas Serang Raya

XYZ company is one of the small-medium enterprises (SME) engaged in the batik industry with the main focus on making muslim clothes made from printed batik and batik. The company cannot evaluate the cause of the turnover decrease because no performance measurement has been applied. Therefore, a company performance measurement is carried out using the performance prism approach because a company performance appraisal is needed stakeholder contributions using the performance prism approach. Stakeholders of this company are consumers, employees, community, capital owners, and suppliers. Supporting the performance prism framework, the AHP method was used to determine the weighting and hierarchical structure and then carried out a scoring system with the help of OMAX to determine the company's actual score. This design shows that corporate stakeholders, including owners, consumers, employees, suppliers, and the surrounding community, obtained as many as 34 KPIs. From the implementation of the performance measurement system with OMAX scoring obtained the value of company performance based on satisfaction aspects (6.489), contribution aspect (6.582), and capability aspect (5.646). Recommendations are also given to improve it.

Manajemen Persediaan dengan Metode ABC, Hierarchical Clustering, dan EOQ Untuk Menentukan Reorder Point Aditya Bagus Wicaksana; M Amin Syukron; Melinska Ayu Febrianti; Qurtubi Qurtubi
OPSI Vol 13, No 2 (2020): ISSN 1693-2102
Publisher : Jurusan Teknik Industri Fakultas Teknologi Industri UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/opsi.v13i2.3998

PT XYZ is a company that produces various types of laundry machine with variety of capacity. It is important for a company to maintain the quality of production. The large number of different components originated from several suppliers scattered in several locations, require proper planning to avoid lack of parts or excessive of parts stored in the warehouse. The method of Activity Based Costing (ABC) and Hierarchical Clustering are employed to determine products and main components that are prioritized, as well as to perform reorder point calculation for product’s main components. The result of research identifies five raw materials that should be prioritized and considered, which are Old Version Rad Radiator, As VCN D 50 mm (Length of 60 cm) Black PlatEser MS 1 mm, Motor 1 HP 3 Phase 4 pole B3 Toshiba, and Steam trap S31N Miyawaki 1.6 MPA 220 Degree 15 mm ½”. Reorder point for old radiator could be carried out on the 4th day with safety stock of 2 units. Maximum storage is determined for 6 units with EOQ of 4 units.

Supply chain performance measurement on small medium enterprise garment industry: application of supply chain operation reference Qurtubi Qurtubi; Roaida Yanti; Meilinda F.N. Maghfiroh
Jurnal Sistem dan Manajemen Industri Vol. 6 No. 1 (2022)
Publisher : Universitas Serang Raya

In 2020, the textile industry contributed nearly 7% of Indonesia's gross domestic product. The garment industry is still dominated by small and medium enterprises (SMEs) among the textile products. Although these SMEs are considered one of the economic pillars in Indonesia, many challenges require strategical scale-up to improve their competitiveness. One of the aspects to be improved is supply chain performance, as the supply chain controls material, information, and financial flow from both supply and demand sides. This study seeks to measure and evaluate supply chain performance in the garment industry, focusing the case on small and medium-scale enterprises. The Supply Chain Operation Reference (SCOR) is used for Key Performance Index (KPI) determinants. Performance measurement starts by determining the criteria based on the performance measurement literature and expert opinion. Then, the weight of each criterion on the performance score is determined using the Analytical Hierarchy Process (AHP). Paired comparison questionnaires for the criteria weighting were distributed to experts, and the answers were analyzed. The final performance value is obtained by multiplying the weight with the normalized performance value using the Snorm-De Boer formula. This study obtained 23 indicators from five processes: plan, make, source, deliver, and return, with the final value of SCM performance classified as good. The result can evaluate the company's current condition and propose a strategy to improve its performance.

Perancangan Strategi Pemasaran Menggunakan Metode SWOT dan QSPM untuk Meningkatkan Penjualan Beras Muhammad Jihad Akbar; Qurtubi Qurtubi; Meilinda Fitriani Nur Maghfiroh
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 8 No. 1 (2022): Juni
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v8i1.4595

Salah satu komoditas pangan yang merupakan makanan pokok masyarakat Indonesia adalah beras. PT.XYZ merupakan perusahaan yang fokus dalam peningkatan produksi, kualitas serta pemerataan distribusi beras di Indonesia. Banyaknya kompetitor swasta yang tidak terikat dengan pemerintah menjadi sebuah tantangan bagi perusahaan untuk dapat bersaing dalam memasarkan produk berasnya. Penelitian ini mengambil studi kasus pada salah satu cabang perusahaan. Penelitian ini bertujuan untuk mengetahui faktor internal dan eksternal serta membuat rekomendasi strategi untuk perbaikan pemasaran pada perusahaan dengan metode analisis SWOT dan QSPM. Hasil analisis SWOT menunjukkan perusahaan berposisi pada kuadran III dan disarankan mengubah strategi pemasaran yang telah ada. Berdasarkan matriks weaknesses – opportunity. Alternatif strategi yang ada dianalisis menggunakan QSPM. Skor TAS tertinggi pada analisis matrix QSPM sebesar 3,75. Strategi yang terpilih adalah membuat strategi promosi yang unik untuk menarik minat masyarakat ditengah harga pasar yang tinggi.

Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah Ira Promasanti Rachmadewi; Auliya Firdaus; Qurtubi Qurtubi; Wahyudhi Sutrisno; Chancard Basumerda
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 7 No. 2 (2021)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v7i2.3968

Situasi pandemi berkepanjangan memaksa XYZ Furniture merubah pola pemasaranya dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi digital marketing yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisa STP (Segmenting, Targeting, Positioning), Marketing Mix, dan SWOT. Proses penelitian kualitatif ini dilakukan terhadap kegiatan digital marketing yang dilakukan perusahaan. Diketahui data dari total keseluruhan 46 responden, media sosial yang paling banyak digunakan responden ialah Whatsapp dengan pengguna sebesar 93%, selanjutnya Instagram sebesar 60.9%, Facebook sebesar 39.1%. Dalam hal kemudahan pengguna sebesar 47.8% responden memilih Instagram 34.8% memilih Whatsapp, dan 17.4% memilih Facebook. Dalam hal kenyamanan komunikasi, 82.6% responden memilih Whatsapp, 10.9% memilih Instagram, dan 6.5% memilih Facebook. Dalam hal keamanan, 71.7% responden memilih Whatsapp, 21.7% memilih Instagram, dan 6.6% memilih Facebook. Perusahaan menggunakan media sosial Instagram, Facebook, dan Whatsapp sebagai media digital marketing namun kurang optimal. Terdapat hambatan dalam kegiatan digital marketing perusahaan, yakni promosi yang dilakukan kurang tepat sasaran dan strategi promosi yang masih belum konsisten. Terdapat peluang besar potensi pasar yang lebih luas dari sebelumnya dengan biaya yang rendah menggunakan digital marketing.

ANALYSIS OF THE DETERMINANTS OF CONSUMER DECISIONS IN PURCHASING HALAL BEAUTY PRODUCTS Eritrina Rizki Chairani; Qurtubi; Imam Djati Widodo; Rahma Fariza
Journal of Industrial Engineering and Halal Industries Vol. 2 No. 2 (2021): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.3525

Halal beauty products have now begun to attract the attention of the Muslim community in Indonesia, but it does not necessarily show that consumers of halal beauty products prioritize halal products, because there are other factors that can affect purchasing decisions. The purpose of this study is to determine the influence of product quality, halal label, and product price on the purchase decision of halal beauty products, which then based on these results, an evaluation of the level of awareness and concern of female students for halal is carried out. The data was collected by distributing questionnaires to students of University X. The respondents who filled out this research questionnaire were active students of University X who had bought halal beauty products of any brand. This research method is SEM-PLS analysis to predict the influence between independent variables on dependent variables, as well as descriptive analysis to determine the level of awareness and concern of female students for halal. The result of this study is that the three variables each have a positive and significant effect on purchasing decisions. Based on the results of the SEM-PLS pathway coefficient test, it is known that product quality has a greater influence than the halal factor (halal label) when female students decide to buy halal beauty products. Therefore, a further evaluation of the level of halal awareness and concern is carried out by conducting a descriptive analysis on each item of halal label indicators. Through this analysis, the results were obtained that 62.5% of the eight halal label indicator items were in the range of positive categories which showed that the level of halal awareness and concern of female students was high.

DEVELOPMENT OF TEA LOCAL COMPANY THROUGH BLUE OCEAN STRATEGY Akbar Daffa Raharja; Roaida Yanti; Qurtubi; Rahma Fariza
Journal of Industrial Engineering and Halal Industries Vol. 2 No. 2 (2021): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.3526

By the development and ease of today's technology line, it is necessary to design a new marketing strategy to find out the position of EFAS and IFAS, as well as find the right marketing strategy proposal for the company using the Blue Ocean Strategy method. This strategy method offers a concept for companies looking for new areas that have not been entered by competitors. The purpose of this study is to find out and explain the external and internal environment through SWOT analysis, how to apply the Blue Ocean Strategy in increasing sales, and excel in compete so that it can be applied to the smooth running of the business in the future. Based on the results of a study involving 52 respondents, it is known that the company's position is in quadrant III with a value on the X axis of -0.1 and the Y Axis of 0.2, meaning that there is a need for a change in strategy with the opening of existing opportunities. Furthermore, the proposed four-step performance framework, the variables that must be leveled are product quality, advertising, the appearance of the company, the ease of finding products, and promotion, and the variable factors created are the renewal of the company's image (re-branding), and the addition of a narrative to the product menu.

ANALYSIS OF HALAL SUPPLY CHAIN MANAGEMENT IN FRIED CHICKEN RESTAURANT USING SUPPLY CHAIN OPERATION REFERENCE (SCOR) 12.0 Auliya Hayyu Ratnaningtyas; Qurtubi; Elisa Kusrini; Rahma Fariza
Journal of Industrial Engineering and Halal Industries Vol. 3 No. 1 (2022): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.3527

As a country with the largest Muslim population, Indonesia must be able to compete with the halal industry. Food products are one of the important aspects in the halal industry. One of the food providers that is mushrooming a lot today is fast food restaurants. In this regard, fast food restaurants must be able to guarantee that the products provided are guaranteed to be hallowed. One of the fast-food restaurants located in Yogyakarta is XYZ restaurant. This study aims to determine the performance of halal supply chain performance in restaurants to help restaurants in improving performance so that they can compete in the halal industry. The methods used in this study are Supply Chain Operation Reference (SCOR) 12.0, Analytical Hierarchy Process (AHP), and Traffic Light System. It was found that there were 44 metrics with 4 of them based on Islamic values. There are 2 metrics with marginal categories and 9 metrics with unsatisfactory categories. Overall, it was found that the restaurant's performance value was 67.65% with a marginal or average category.

Augmented reality-based application design with rapid prototyping method to support practicum during the covid-19 pandemic Abdullah 'Azzam; Muchamad Sugarindra; Qurtubi Qurtubi
Jurnal Sistem dan Manajemen Industri Vol. 6 No. 2 (2022): December
Publisher : Universitas Serang Raya

The COVID-19 pandemic that has occurred throughout the world has hampered the world of education in carrying out the learning process. It requires the world of education to make rapid changes to the concept of learning so that the results of the learning process remain following the curriculum. However, during a pandemic, students are forced to study from home. Of course, this limits the essence of the practicum, which has to be done in the laboratory because students need interaction activities with machines. Augmented reality (A.R.) is a technology that allows users to interact with virtual objects. In this study, the application design is carried out using the rapid prototyping method, which can quickly accommodate the application development process. This study proves that AR-based applications can increase the understanding of 58% of students about the use of lathe, milling and 3D printing machines.

Co-Authors Abd. Aziz Barunda Abdullah Azzam Aditya Bagus Wicaksana Afriza Syawal Zaputra Akbar Daffa Raharja Ali Parkhan Auliya Firdaus Auliya Hayyu Ratnaningtyas Budhi Santri Kusuma Chancard Basumerda Chancard Basumerda Danang Setiawan Dicka Meilana Trisnaningtias Eritrina Rizki Chairani Erlangga Fausa Farhan Ahmad Hanafi Gisya Amanda Yudhistira Harlina Suzana Jaafar Haswika Haswika Haswika, Haswika Imam Djati Widodo Ira Promasanti Rachmadewi Joko Sulistio, Joko Jundi Nourfateha Elquthb Kusrini, Elisa M Amin Syukron M. Zikra Zizo Alfieta Meilinda F.N. Maghfiroh Meilinda Fitriani Nur Maghfiroh Melinska Ayu Febrianti Melinska Ayu Febrianti Muhammad Fadhila Yudhanata Muhammad Jihad Akbar Nafisha Dian Anggrayna Prita Nurkhalisa Maradjabessy Putri Jasmine Solekha Rahma Fariza Roaida Yanti Roaida Yanti Rona Sutra Dewangga Dyah Utami Sugarindra, Muchamad Syarif Hidayat Hasibuan Vembri Noor Helia Wahyudhi Sutrisno, Wahyudhi

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search