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Sinergi UMKM Dan Wisata Dalam Revitalisasi Desa Wisata Kebangsaan, Kabupaten Situbondo Joko Mijiarto; Fondina Gusriza; Garsione Agni Andrea; Lidya Listrayani Sirait
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1681

Abstract

Wonorejo Village is one of the pioneers in developing tourism villages in Situbondo Regency. To support the development of the tourism village, the manager of the tourism village must continue to innovate in developing attractiveness. One that can be developed into an attraction is the creative industry and community entreprise. The research aims to identify and develop a creative industry-based tourism program in Wonorejo village. The research was conducted in July 2022 in Wonorejo Village, Situbondo Regency, East Java. The research was carried out by observation and in-depth interviews with creative industry and community enterprise players in Wonorejo Village. Based on the results of the study, Wonorejo Village has several creative industries that can be developed including spice coffee, milk processing, ecoprint batik, nata decoco, pindang and tuna shreds, shrimp paste / petis, honey, and sour fruit syrup. Currently, these businesses have not been integrated into tourism activities and some are no longer in production due to the absence of orders and the lack of tourists to the National Tourism Village. Keywords: Creative Industry, Community Enterprise, Rural Tourism, Wonorejo Village
Tradisi Sedekah Bumi Sebagai Refleksi Nilai Spiritual dan Sosial di Masyarakat Perkotaan (Studi Etnografi di Kelurahan Pradah Kalikendal Surabaya): Pengabdian Abelia Dhuwi Juwita; Alfian Aulya Rahman; Ayudhia Sakha Widyadana; Khansa Tsabita; Rizka Salsabila Putri; Joko Mijiarto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2133

Abstract

The Sedekah Bumi tradition is a form of local wisdom developed in various regions of Indonesia to express gratitude for the abundance of the earth's produce and life. This community service activity was carried out in RW 2, Prada Kalikendal, Surabaya, to explore, document, and support the preservation of the Earth Alms tradition. The methods used included field observation, interviews with community leaders, and participatory documentation. The results of the activity indicate that the sedekah bumi tradition in this region contains strong spiritual and cultural values as a means to strengthen social relations between generations. These findings emphasize the importance of preserving local wisdom amidst modernization and changes in urban lifestyles. The conclusion of this activity emphasizes that collaboration between the community and academics plays a crucial role in maintaining the sustainability of cultural traditions contextually and adaptively to changing times.
Transformasi Digital melalui Branding dan Visual Produk pada UMKM di Kelurahan Dukuh Kupang, Surabaya Rahayu, Vidiya; Yuniar Nur Fitaningrum; Muchamad Rosul Zein; Afredo Aditya Putra; Nurul Aliya Isnatul Nadlifah; Imano, Naufal Abiyyu; Nabilah Dwi Lindasari; Joko Mijiarto
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 8 No. 4 (2025): November
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v8i4.9803

Abstract

Transformasi digital menjadi faktor kunci dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM), terutama dalam meningkatkan efisiensi operasional, memperluas jangkauan pasar, dan membangun daya saing di era digital. Namun, proses digitalisasi di kalangan UMKM masih menghadapi berbagai tantangan, seperti rendahnya literasi digital, keterbatasan akses terhadap teknologi, serta kurangnya pemahaman mengenai strategi branding dan inovasi visual produk. Penelitian ini dilakukan melalui kegiatan pengabdian kepada masyarakat yang berfokus pada pendampingan UMKM di Kelurahan Dukuh Kupang, Surabaya, yang memiliki potensi ekonomi lokal namun belum maksimal dalam memanfaatkan teknologi digital. Metode yang digunakan meliputi survei lapangan, sosialisasi, dan pendampingan UMKM. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan pelaku UMKM dalam mengelola identitas merek serta kemampuan memanfaatkan teknologi digital untuk pengembangan usaha. Perlu program pendampingan berkelanjutan, pelatihan digital, serta kolaborasi lintas sektor antara pemerintah, akademisi, dan pelaku usaha untuk mempercepat adopsi teknologi dan mendorong inovasi berkelanjutan di sektor UMKM.