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Surpiko Hapsoro Darpito
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Purchase Intention yang dimediasi Green Trust Wicaksono, Riko Adi; Darpito, Surpiko Hapsoro
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1775

Abstract

The study aim to analzye the effect of Green perceived value and Green perceived risk on Green Purchase Intention mediated through Green trust. Green perceived value and green perceived risk are the independent variables considered. Green purchase intention is the dependent variable. Green Trust as a moderator. This research was a survey research with the data collection is a questionnaire. The population in this study are potential consumers of Le Minerale disposable gallons in Yogyakarta, The data used in this study is primary data obtained from the answers of 100 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS version 3.2.9. The results showed that green perceived value has a positive and significant influence on green trust. Green perceived risk has a negative and significant impact on Green trust. Green trust has a positive and significant impact on Green purchase intention. Green perceived value influence Green purchase intention positive and significant. Green perceived risk has a negative and significant impact on Green purchase intention. Green trust mediates a positive and significant influence on Green perceived value and Green purchase intention. Green trust mediates a negative and significant influence on the relationship between Green perceived and Green purchase intention. Keywords:Green perceived value,Green perceived risk, Green trust, Green pruchase intention
The Effect of Social Media Marketing and E-WOM on Purchase Intention of TikTok Users Saputra, Riski Riadi; Darpito, Surpiko Hapsoro; Oetomo, Hadi; Sutanto, Hery
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.1840

Abstract

This study aims to analyze the role of E-trust as a mediating variable on the influence of social media marketing and e-WOM on purchase intention of TikTok users in Sleman Regency. The sampling technique uses a non-probability sampling technique with purposive sampling. Data obtained using a questionnaire technique in the form of a Google form, distributed online to 100 respondents. The data analysis method in this study used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the SmartPLS 4.0 data processing program. The results of this study indicate that social media marketing has a positive and significant influence on purchase intention, e-WOM has a positive and significant influence on purchase intention, social media marketing has a positive and significant influence on E-trust, e-WOM has a positive and significant influence on E-trust, E-trust has a positive and significant effect on purchase intention, social media marketing has a positive and significant effect on purchase intention through E-trust as a mediating variable, e-WOM has a positive and significant influence on purchase intention through E-trust as mediating variable.
The Effect Of Electronic Word Of Mouth, Self Congruity And Brand Awareness On E-Purchase Intention In Crsl Brands (Survey On Tiktok Shop User Students In Sleman Regency, Yogyakarta) Putri, Anastasia Ines Chyntia; Darpito, Surpiko Hapsoro; Oetomo, Hadi; Sutanto, Hery
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3538

Abstract

This study aims to determine the effect of electronic word of mouth (eWOM), self-congruity, and brand awareness on e-purchase intention for the CRSL brand. The data collection technique employed is non-probability sampling with a purposive sampling method. The data analysis method in this study uses multiple regression analysis techniques through SPSS 23. This research adopts a causal associative design using a quantitative approach. The population in this study consists of all students who use TikTok Shop and are familiar with the CRSL brand in Sleman Regency, Yogyakarta. The sample size used in this study is 100 respondents. The results reveal that eWOM, self-congruity, and brand awareness collectively have a positive and significant effect on e-purchase intention. Furthermore, eWOM individually has a positive and significant effect on e-purchase intention, self-congruity has a positive and significant effect on e-purchase intention, and brand awareness also has a positive and significant effect on e-purchase intention
Studi Konfirmasi Perceived Quality dan Perceived Transaction Value terhadap Acquisition Value yang Berdampak pada Willingess to Buy Surpiko Hapsoro Darpito; Hery Sutanto
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.84

Abstract

To be successfully in a value-conscious environment competition sellers have to stress the value of their offerings. One value-based strategy involves emphasizing the value of acquiring the product that known as acquisition value. Sellers can increase acquisition value perceptions by enhancing buyer's perceptions of the product's quaility or benefit relative to the selling price include of buyer's perceive transaction value. The influence of buyer's perception of quality, perceived internal price reference and perceived transaction value on buyer's perceived acquisiton value and it's impact on their willingness to buy of Secutis Matic motor cycle in Yogyakarta have been researched. This research used Structural Equation Modelling (SEM)to test the four hypotheses proposed. The results showed there are a positive relationship between buyer's perception of quality and perceived acquisition value, a positive relationship between buyer's perceived transaction value and perceived aquisition value, a positive relationship between buyer's perceived aquisition value and their willingness to buy, and a positive relationship between buyer's perceived transaction with their willingness to buy.Keywords: perception of quality, perceived internal price, perceived transaction value, perceived acquisition value, and willingness to buy.
Faktor penentu loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening Nuryanto, Faisal Sholihudin Septi; Darpito, Surpiko Hapsoro
Jurnal Manajemen Maranatha Vol 23 No 2 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i2.8531

Abstract

This study examines the effect of service quality, price fairness, food quality, and store atmosphere on customer loyalty with customer satisfaction as an intervening variable. Data was collected through a questionnaire survey from 105 Bellywise Jogja customers using purposive sampling techniques. Data analysis was performed with Partial Least Squares (PLS) using SmartPLS 4.0 software. The results showed that: 1) Service quality has a positive and significant effect on customer satisfaction, 2) Price fairness has a positive and significant effect on customer satisfaction, 3) Food quality has a positive and significant effect on customer satisfaction, 4) Store atmosphere has a positive and significant effect on customer satisfaction, 5) Service quality has a positive and significant effect on customer loyalty by customer satisfaction as an intervening variable, 6) Price fairness has a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable, 7) Food quality has a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable, 8) Store atmosphere has a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable, and 9) customer satisfaction has a positive and significant effect on customer loyalty.
Co-Authors A. Y. N. Warsiki Aifa Savira Nur Aini Akbarudin Fikri Anwar Chikita Fatimasokasari Supradita Dwi Hari Laksana Hadi Oetomo Hadi Utomo Hasa Nurrohim Hery Sutanto Larasati, Puspita Nur Aini, Aifa Savira Nur Islamiati, Shofa Arviani Nuryanto, Faisal Sholihudin Septi Oktariani, Theresia Omiwa Putri, Anastasia Ines Chyntia Saputra, Riski Riadi Shofa Arviani Nur Islamiati Theresia Omiwa Oktariani utomo, hadi Warsiki, A. Y. N. Wicaksono, Riko Adi Wisnalmawati - Wisnalmawati Wisnalmawati