Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Umi Khabibah
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PEMBUATAN KONTEN PROMOSI VIDEO IKLAN PRODUK UNTUK MENINGKATKAN MINAT BELI KONSUMEN DI QUEQU.CO MALANG Vincentius Kevin Febrilian; Umi Khabibah
Jurnal Aplikasi Bisnis Vol. 8 No. 2 (2022)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v8i2.439

Abstract

Penelitian ini bertujuan untuk membuat media promosi baru dengan video Iklan untuk meningkatkan minat beli konsumen pada Quequ.co Malang. Penelitian ini menggunakan metode penelitian tindakan dengan prosedur penelitian yaitu perencanaan, tindakan, observasi dan refleksi. Metode pengumpulan data yaitu observasi, wawancara, dokumentasi dan kuesioner. Jumlah responden yang diambil sebanyak 15 responden yang terdiri dari 1 pemilik usaha, 2 ahli pemasaran, 2 ahli multimedia dan 10 calon pelanggan. Efektivitas desain diukur menggunakan metode EPIC (Empathy, Persuasion, Impact dan Communication). Sedangkan pengukuran minat beli menggunakan metode AIDA (Attention, Interest, Desire dan Action) yang dihitung menggunakan skala likert.Dari hasil pengukuran data dapat diketahui bahwa skor rata-rata EPIC Rate sebesar 4,5 dengan dimensi yang paling menonjol adalah Empathy dengan nilai 4,6 dan AIDA sebesar 92,5% dengan dimensi yang paling menonjol adalah Attention dengan nilai 96%. Hal tersebut menandakan responden sangat setuju bahwa video iklan sudah sangat efektif digunakan sebagai konten promosi pada Quequ.co Malang.Dari penelitian ini dapat ditarik kesimpulan bahwa video iklan yang dibuat sangat efektif untuk digunakan sebagai pengembangan digital marketing dengan video iklan untuk meningkatkan minat beli konsumen pada Quequ.co Malang.
PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Heru Utomo; Mohammad Maskan; Joko Samboro; Umi Khabibah; Titien Indrianti; Dwi Sudjanarti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
Pembuatan Website Company Profile untuk UMKM Zero Printing di Blitar Doni Diaraga Rudita; Becik Gati Anjari; Umi Khabibah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bh4vpz91

Abstract

UMKM Zero Printing is a convection business specializing in screen printing services and t-shirt production in Blitar City. Before having a website, this micro, small, and medium enterprises only relied on Instagram social media as its main promotional media as its media; however, it only had limited features and unoptimum, unstructured information. Related to that, this study aimed to design and build a company profile website based on CMS Wordpress as a digital solution to increase the effectiveness of information consistency and strengthen bussiness image. This study used the Action Research method which includes three main dimensions: Usability, Information Quality, and Interaction Quality. The data were collected through observation, interviews, and distributing questionnaires to ten respondents consisting of business owners, marketing expert teams, computer expert teams, and consumers. The result of the study showed that the domain zeroprintingsupply.com website created obtained an average score that was categorized as very good with a Usability percentage of 84,6%, Information Quality 83,3%, and Interaction Quality 90.6%. This website has been proven to help UMKM in conveying information faster and more professionally, increasing online visibility, and expanding market reach digitally. It can be concluded that the use of a company profile website is able to convey business information more neatly, increase credibility, expand the reach of digital promotions, and provide convenience for consumers in accessing services. This study showed that the implementation of digital media the implementation of digital media through a website is a strategic step in supporting the sustainable digital transformation of UMKM
Pembuatan Desain Kemasan dan Logo Menggunakan Aplikasi Coreldraw sebagai Strategi Pemasaran Melalui Rebranding di UMKM Rosya Kab. Malang Rizki Ira Sindi; Umi Khabibah; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/12r0ww47

Abstract

Based on observations made at Rosya Singosari MSME in Malang Regency, the products sold, namely traditional herbal powder, are only packaged simply using standing pouch packaging with stickers on it. In addition, the logo owned by Rosya also seems sober and does not describe the MSME and its product. The purpose of this research is to rebrand the packaging and logo design, so that the packaging can be more attractive and the logo can describe the identity of MSME using the CorelDRAW application. The research method used was the action research method with procedures consisting of planning, action, observation, and reflection. The data collection methods were observation, interviews, questionnaires, and documentation. The packaging and logo design that have been completed were then tested by distributing questionnaires to 21 respondents including, 1 business owner, 1 employee, 2 design experts, 2 marketing experts and 15 respondents. The measurement of the effectiveness of design development was measured using the EPIC method (Emphaty, Persuation, Impact, Communication). The results of distributing questionnaires showed that the packaging and logo design included in the very effective category as evidenced by the results of the EPIC Rate calculation which get a value of 4.5 and 4.3. The conclusion of this study indicates that the new packaging and logo design are suitable for use in Rosya as a replacement for the old packaging and logo. Suggestion that can be given to Rosya is to use a new design in order to expand the market reach and to attract more consumers.  
Co-Authors Abdul Waris Achmad Zaini Asminah Rachmi Becik Gati Anjari Doni Diaraga Rudita Drs. Joko Samboro Dwi Sudjanarti Erma Yanuarni Heru Utomo Joni Dwi Pribadi Mohamad Rafi Mohammad Maskan Musthofa Hadi Rizki Ira Sindi Rizky Kurniawan Murtiyanto Rr. Tri Istining Wardani Shinta Maharani Trivena Titien Indrianti Tri Ist. Wardani Tri Istining Wardani Tri Ramadani A Vincentius Kevin Febrilian