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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat JEBD Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Akuntansi Bisnis dan Humaniora
Umi Khabibah
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Heru Utomo; Mohammad Maskan; Joko Samboro; Umi Khabibah; Titien Indrianti; Dwi Sudjanarti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
Pembuatan Website Company Profile untuk UMKM Zero Printing di Blitar Doni Diaraga Rudita; Becik Gati Anjari; Umi Khabibah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bh4vpz91

Abstract

UMKM Zero Printing is a convection business specializing in screen printing services and t-shirt production in Blitar City. Before having a website, this micro, small, and medium enterprises only relied on Instagram social media as its main promotional media as its media; however, it only had limited features and unoptimum, unstructured information. Related to that, this study aimed to design and build a company profile website based on CMS Wordpress as a digital solution to increase the effectiveness of information consistency and strengthen bussiness image. This study used the Action Research method which includes three main dimensions: Usability, Information Quality, and Interaction Quality. The data were collected through observation, interviews, and distributing questionnaires to ten respondents consisting of business owners, marketing expert teams, computer expert teams, and consumers. The result of the study showed that the domain zeroprintingsupply.com website created obtained an average score that was categorized as very good with a Usability percentage of 84,6%, Information Quality 83,3%, and Interaction Quality 90.6%. This website has been proven to help UMKM in conveying information faster and more professionally, increasing online visibility, and expanding market reach digitally. It can be concluded that the use of a company profile website is able to convey business information more neatly, increase credibility, expand the reach of digital promotions, and provide convenience for consumers in accessing services. This study showed that the implementation of digital media the implementation of digital media through a website is a strategic step in supporting the sustainable digital transformation of UMKM
Pembuatan Desain Kemasan dan Logo Menggunakan Aplikasi Coreldraw sebagai Strategi Pemasaran Melalui Rebranding di UMKM Rosya Kab. Malang Rizki Ira Sindi; Umi Khabibah; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/12r0ww47

Abstract

Based on observations made at Rosya Singosari MSME in Malang Regency, the products sold, namely traditional herbal powder, are only packaged simply using standing pouch packaging with stickers on it. In addition, the logo owned by Rosya also seems sober and does not describe the MSME and its product. The purpose of this research is to rebrand the packaging and logo design, so that the packaging can be more attractive and the logo can describe the identity of MSME using the CorelDRAW application. The research method used was the action research method with procedures consisting of planning, action, observation, and reflection. The data collection methods were observation, interviews, questionnaires, and documentation. The packaging and logo design that have been completed were then tested by distributing questionnaires to 21 respondents including, 1 business owner, 1 employee, 2 design experts, 2 marketing experts and 15 respondents. The measurement of the effectiveness of design development was measured using the EPIC method (Emphaty, Persuation, Impact, Communication). The results of distributing questionnaires showed that the packaging and logo design included in the very effective category as evidenced by the results of the EPIC Rate calculation which get a value of 4.5 and 4.3. The conclusion of this study indicates that the new packaging and logo design are suitable for use in Rosya as a replacement for the old packaging and logo. Suggestion that can be given to Rosya is to use a new design in order to expand the market reach and to attract more consumers.  
PELATIHAN MEMBUKA JALAN BISNIS INKLUSIF UNTUK KOMUNITAS LINGKAR SOSIAL (LINKSOS) MALANG Joni Dwi Pribadi; Umi Khabibah; Halid Hasan; Abdullah Helmy; Rizka Rahmawati; Fahmi Muhammad Az Zuhri
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.9737

Abstract

The inclusive disability community at LINKSOS in Lawang, Malang Regency, produces various handicrafts such as batik and scrap-fabric accessories but lacks digital marketing reach to expand their market. This community service program aims to empower these inclusive MSMEs through online marketing training using WhatsApp Business. The activity employed a Lesson Study approach (planning, action, monitoring & evaluation) involving 30 participants, predominantly deaf and mute individuals. Training was facilitated through visual materials, direct mentoring, and adaptive communication without sign language interpreters. Evaluation results showed significant improvements: 100% of participants understood the importance of digital marketing, 83% successfully managed business profiles, and 93% mastered automated messaging. Partner satisfaction was rated highly, particularly regarding team mentoring. Overall, WhatsApp Business proficiency increased from 16% to 90%, with 70% of participants achieving independent account management. The program demonstrates that inclusive training methods effectively enhance digital literacy and economic independence for disabled MSMEs, though sustained mentoring remains necessary for advanced feature optimization.
PENGARUH ORIENTASI BELANJA DAN PERBEDAAN GENDER TERHADAP PENCARIAN INFORMASI ONLINE DAN BELANJA ONLINE PADA MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG Dwi Sudjanarti; Tri Istining Wardani; Umi Khabibah
Jurnal Akuntansi Bisnis dan Humaniora Vol. 8 No. 2 (2021): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v8i2.410

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi belanja terhadap pencarian informasionlinedan belanjaonline, serta perbedaan laki-laki dan perempuan dalam orientasi belanja.Jenis penelitian yang digunakandalam penelitian ini adalah penelitian kuantitatif dengan jenis deskriptif kausal. Populasi penelitian adalah mahasiswaJurusan Administrasi Politeknik Negeri Malang Tahun Akademik 2017/2018 yang pernah melakukan pembelianonline.Pengumpulan data menggunakan kuesioner kepada 94 responden menggunakan teknikpurposive random sampling.Analisisdata menggunakan regresi sederhana untuk mengetahui pengaruh orientasi belanja terhadap pencarian informasionlinedanbelanjaonline, kemudian dilanjutkan dengan ujiindependent sample T testuntuk melihat perbedaan laki-laki dan perempuandalamorientasi belanja.Hasil penelitian menunjukkan bahwa orientasi belanja tidak berpengaruh terhadap pencarianinformasionlinedengan t hitung 0,547 < t tabel 1,66159. Orientasi belanjaberpengaruh terhadap belanjaonlinedengan t hitung 2,609 > t tabel 1,66159. Persamaan regresi sederhana yang didapatkan yaitu Y1= 7,898 + 0,013 X dan Y2= 2,492 + 0,082 X.Hasil penelitian menunjukkan bahwa tidak ada perbedaan orientasi belanja atara laki-laki dan perempuan.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PEMASARAN KEDAI KOPI MODERN DI MALANG Heru Utomo; Umi Khabibah; Fatkhur Rochman
Jurnal Akuntansi Bisnis dan Humaniora Vol. 9 No. 1 (2022): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v9i1.3634

Abstract

This study aims to determine the effect of entrepreneurship orientation and market orientation on marketing performance at Modern Coffee Shops in Malang. This type of research is explanatory research with the population of this study are all managers or business owners of modern coffee shops in Malang. This total population includes all modern coffee shop businesses in Malang where the exact number is not known. This study used a sample of 30 modern coffee shops in Malang which were taken randomly with cluster sampling technique. From the results of data collection using a questionnaire and analyzed using Multiple Linear Regression analysis, the results obtained are Entrepreneurship Orientation and Marketing Performance have a significant effect on is accepted and hypothesis 2, namely Market Orientation partially has a significant effect on Marketing Performance. The results of the analysis of this study have implications that entrepreneurs need to pay attention to policies that support Entrepreneurship Orientation and Market Orientation, to improve Marketing Performance. Bold and proactive innovation and paying attention to changing consumer desires and competitors' strategies must continue to be carried out to achieve better marketing performance.
Optimalisasi Digital Marketing Melalui Live Streaming Tiktok dalam Meningkatkan Brand Awareness pada Dasilva Batik Listyo Ferdi Suhendar; Umi Khabibah; Tri Ramadani Arjo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w9hjvq04

Abstract

The development of digital marketing has encouraged businesses to utilize social media, including TikTok live streaming, as a marketing strategy. However, Dasilva Batik Malang has not been able to utilize this feature optimally due to an average audience watch duration of only 10 seconds, indicating weak brand awareness, inconsistent broadcasting schedules and streaming times, short broadcast durations, less interactive product presentations by the host and low audience engagement, which have resulted in weak brand awareness. This study aims to identify the implementation of TikTok live streaming optimization and analyze its effectiveness in increasing the brand awareness of Dasilva Batik Malang. This study employed an action research method using the Kemmis and Taggart cycle approach. Data were collected through observation, interviews, documentation, and questionnaires distributed to 8 respondents. The data were analyzed using the AIDA model and a Likert scale through total score calculation (Total Score = Frequency × Weight), simple tabulation (X = fi/Σfi × 100%), mean score calculation (X = Σfi.wi/Σfi), and engagement rate analysis (Engagement Rate = Likes + Comments + Shares + Gift/Total Views × 100%). The questionnaire results showed that none of the respondents selected disagree or strongly disagree for any of the 12 statements. Meanwhile, the AIDA analysis showed an overall mean score of 4.03, categorized as very good. The action dimension achieved the highest score (4.17), followed by attention (4.12), interest (4.04), and desire (3.79). The engagement rate from the two best live streaming sessions averaged 6,20%, which is categorized as high, with the first sessions reaching 7,40% and the second session 5%. The results indicate that optimizing TikTok live streaming is effective in increasing the brand awareness of Dasilva Batik Malang. The implementation of this strategy successfully increased the audience’s brand awareness from the unaware of brand stage to the brand recognition stage. Therefore, Dasilva Batik is recommended to maintain consistency in live streaming activities and strengthen the desire dimension through promotional offers during live streaming sessions to further enhance brand awareness and increase consumers’ interest in the products. 
Pendampingan dan Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UMKM Lily Gembira Karya di Malang Fullchis Nurtjahjani; Umi Khabibah; Dwi Sudjanarti; Mahmudatul Himma; Yulis Nurul Aini; Ahmad Fauzi
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7492

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian nasional, baik dari sisi penciptaan lapangan kerja maupun kontribusinya terhadap Produk Domestik Bruto (PDB). Namun, dalam menghadapi era digital, banyak UMKM yang masih mengalami kesulitan dalam mengadopsi teknologi pemasaran digital karena keterbatasan pemahaman dan keterampilan. Pengabdian kepada masyarakat ini dilatarbelakangi oleh pentingnya peningkatan kapasitas digital marketing pelaku UMKM, khususnya dalam menghadapi tantangan persaingan pasar yang semakin kompetitif. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan dan pendampingan mengenai strategi pemasaran digital kepada mitra UMKM Lily Gembira Karya, sebuah usaha mikro di Kota Malang yang bergerak dalam produksi makanan ringan abon jamur tiram. Metode pelaksanaan pengabdian mencakup kegiatan ceramah, tutorial praktik, diskusi interaktif, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan selama dua hari, dengan total peserta sebanyak 12 orang yang terdiri dari pemilik dan staf operasional UMKM. Fokus materi pelatihan meliputi pengenalan digital marketing, strategi media sosial, pembuatan konten promosi, serta analisis sederhana performa pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam menggunakan media digital, khususnya media sosial Instagram dan platform e-commerce. Peserta berhasil membuat akun bisnis, memproduksi konten promosi, serta mulai mengelola akun media sosial secara aktif dan konsisten. Kegiatan ini memberikan dampak positif dalam meningkatkan kapasitas promosi digital UMKM dan diharapkan menjadi awal dari transformasi pemasaran konvensional menuju pemasaran berbasis teknologi digital yang berkelanjutan. Diperlukan tindak lanjut berupa pelatihan lanjutan yang mencakup strategi pemasaran lanjutan dan penggunaan fitur iklan berbayar agar UMKM semakin mampu bersaing di pasar digital
Pembuatan Media Promosi Video Konten Menggunakan Aplikasi Capcut di Tiktok untuk Meningkatkan Brand Awareness Pelumas  PT Pertamina Lubricants Kota Malang Delvia Imayuri Rudianto; Umi Khabibah; Heru Utomo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sr2f3j62

Abstract

This research aims to evaluate the effectiveness of using video content on TikTok as a digital promotional media to increase brand awareness of Enduro and Fastron lubricant products from PT Pertamina Lubricants in Malang City. Previously, promotions in this region relied on conventional media like banners which were less optimal in reaching wide consumers. Through the Kemmis and Taggart action research cycle approach, two promotional videos were produced utilizing the CapCut application and uploaded to TikTok. Data collection involved observation, interviews, and questionnaires distributed to fifteen respondents per video using purposive sampling techniques. Quantitative data analysis was conducted to measure effectiveness using the EPIC Model alongside the Guttman scale for brand awareness dimensions. The research results indicate that both promotional videos are categorized as highly effective based on Empathy, Persuasion, Impact, and Communication dimensions. Furthermore, measurements utilizing the Guttman scale prove that all brand awareness aspects, including brand recall, brand recognition, brand choice, and top of mind, gained excellent results. In conclusion, utilizing video content on the TikTok platform is a highly crucial and effective digital marketing strategy to expand overall audience reach. This significantly elevates consumer brand awareness towards superior PT Pertamina Lubricants products, ultimately attracting broader market segments.
Optimalisasi Social Media Marketing menggunakan Meta Ads untuk Meningkatkan Brand Awareness pada  PT Archicon Eka Rekadaya Malang Septi Wulandari; Umi Khabibah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/33x6z687

Abstract

This study aims to measure the improvement of brand awareness and evaluate the effectiveness of marketing campaigns through the use of Meta Ads on the Instagram account of PT Archicon Eka Rekadaya (@archiproperti). Motivated by the initial passive and stagnant condition of the account, this study employs an action research method involving three cycles of content improvement. The quality of the reel video content was evaluated using the EPIC model (Empathy, Persuasion, Impact, Communication), involving a business owner, marketing experts, digital marketing experts, and Instagram audiences. The results indicate that the advertising video content is categorized as highly effective, achieving an average EPIC score of 4.6. The implementation of a Meta Ads campaign with a brand awareness objective over two days in the Greater Malang area successfully reached 33,153 accounts and generated 33,276 impressions, exceeding the initial target by over 330% while significantly boosting audience engagement compared to pre-campaign levels. These findings conclude that the synergy between EPIC-model-based content quality and Meta Ads distribution strategy effectively transforms corporate social media into a high-impact digital marketing channel for strengthening brand awareness.
Co-Authors Abdul Waris Abdullah Helmy Achmad Zaini Ahmad Fauzi Areta Annora Safir Asminah Rachmi Az zuhri, Fahmi Muhammad Becik Gati Anjari Delvia Imayuri Rudianto Doni Diaraga Rudita Drs. Joko Samboro Dwi Sudjanarti Elsa Sugandy Erma Yanuarni Fatkhur Rochman Halid Hasan Heru Utomo Joni Dwi Pribadi Listyo Ferdi Suhendar Mahmudatul Himma Mohamad Rafi Mohammad Maskan Muhammad Jauhar Annas Daud Musthofa Hadi Nurtjahjani, Fullchis Rizka Rahmawati Rizki Ira Sindi Rizky Kurniawan Murtiyanto Rr. Tri Istining Wardani Septi Wulandari Shinta Maharani Trivena Titien Indrianti Tri Ist. Wardani Tri Istining Wardani Tri Ramadani A Tri Ramadani Arjo Vincentius Kevin Febrilian Yulis Nurul Aini