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All Journal JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Konsisten
Arman Syah
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Safety Pada Toko Cahaya Teknindo Farah Riezka Marhan; Arman Syah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12092

Abstract

Abstract - The purpose of this study was to determine the role of price (X1) and product quality (X2) on consumer purchasing decisions (Y) on Toko Cahaya Teknindo products. The method used in this study is quantitative with a quantitative descriptive approach and the population in this study was 98 consumers. The sampling technique used was proportional random sampling using a questionnaire technique method with a sample of 98 respondents. The analysis tool used instrument testing, classical assumption testing, regression testing, autocorrelation testing and coefficient of determination and hypothesis testing. The results of the price variable significantly influenced purchasing decisions with a t count of 7,518> t table 0.1985 and a Sig. <0.05 (0.000 <0.05). The results of the product quality variable on purchasing decisions with a t count of 5.949 > t table 0.1985 and a Sig. <0.05 (0.000 <0.05). The results of the price and product quality variables simultaneously have a significant effect on purchasing decisions with a calculated f value of 28.021 > 3.093 and a Sig. value < 0.05 (0.000 < 0.05). The results of the study concluded that there was a significant influence both partially and simultaneously between the role of price and product quality on purchasing decisions on Cahaya Teknindo Store products.
Co-Authors Agung Tri Putranto Ahmad Nazir Akhmar Barsah Angga Pratama Anisa Nurdina Farah Riezka Marhan Ibrahim Bali Pamungkas Marcell Pratama` Rahadyan Tajuddien Rahmi Andini Sigit Purnomo Sinta Sulistiani Yeni Septiani Yusran Yusran