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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian
Bambang Mulyanto Setiawan
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education

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Development Strategy of Maroon Mangrove Edupark in Semarang City, Central Java: STRATEGI PENGEMBANGAN MAROON MANGROVE EDUPARK DI KOTA SEMARANG, JAWA TENGAH Janne Hillary; Titik Ekowati; Bambang Mulyanto Setiawan
Media Konservasi Vol 24 No 3 (2019): Media Konservasi Vol. 24 No. 3 Desember 2019
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.741 KB) | DOI: 10.29244/medkon.24.3.269-277

Abstract

Maroon Mangrove Edupark (MMEP) is one of the most visited mangrove forests in Semarang. It is located close to Maroon beach and Ahmad Yani International Airport. MMEP was classified as a new tourism site that expected to provide an economic value for local community. Economic benefits that was obtained by visitors and manager can be known through economic valuation. Development strategy is needed to maintain its existence and bring a great economic benefit in the future. The primary aim of this study was to analyze MMEP’s sustainable preserve strategies. Economic valuation as well as internal and external factors evaluation can be used as a reference in managing and developing MMEP. Components of economic valuation were total economic value and price of tourist entrance ticket. Individual Travel Cost Method (ITCM) was used to analyze the economic value of MMEP. Total economic value of MMEP was IDR 421.169.436. The tourism potential that has been utilized was only 36.83% of the total economic value. The value can be increased by increasing MMEP's received costs directly from the travel cost incurred by respondents. Willingness To Pay (WTP) value that can be used as a reference in determining a tourist entrance fee at MMEP was IDR 9.000. The condition of MMEP management was in quadrant III. The step should be taken to develop MMEP is the Weakness-Opportunity (WO) conservative strategy, which is strategy to minimize the weaknesses and to maximize the opportunities. Keywords: economic valuation, individual travel cost method, SWOT analysis, conservatif strategy, mangrove
Analysis of Household Consumers’ Preferences for Packaged Milk Yudishtira Adhi Nugroho; Mukson Mukson; Bambang Mulyanto Setiawan
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2021): Vol.15, No.1, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i01.p14

Abstract

Increasing national milk consumption is a big opportunity for milk producers. In meeting market demands, producers must consider consumers’ preferences. This research studied household characteristics, decision making processes, and preferences for packaged milk attributes in Jaten District. The study was conducted in December 2019 - January 2020 in Jaten District, Karanganyar. The research method used was survey method with 100 respondents from household consumers. Data collection was carried out by interview, observation and literature study. The data were implemented with descriptive analysis and conjoint analysis. The results showed that household respondents in Jaten District had the following characteristics: women (80%), ages 31-40 (36%), family size of 6 people (25%), high school education (36%), income of IDR 2,000. 000-2,5000 .000 / month (58%), milk purchasing costs IDR 10,000-25,000 / month (56%) with consumption of 3-4 packages / month (50%). Decision on the purchase of packaged milk consists of identifying needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase challenges. Household consumers’ preferences for packaged milk products are those with mocca flavor, with prices less than IDR 5,000 per package, well-known brand, box packaging, and have clear expiration information. Prioritized attributes are expiration date, price, taste, brand, and packaging. The results of this study can be used as a reference by producers to maximize packaged milk products based on existing attributes.
Co-Authors Janne Hillary Mukson Mukson Titik Ekowati Yudishtira Adhi Nugroho