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Journal : IJISTECH

Decision Support System To Choose The Best Social Media Platform For Product Marketing Using Topsis Method Dwi Andini Putri; Enok Tuti Alawiah
IJISTECH (International Journal of Information System and Technology) Vol 5, No 4 (2021): December
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v5i4.157

Abstract

Currently, many content creators use social media to conduct product reviews or testimonials. This often attracts followers to make purchases of the same product. Marketing of products with social media is mostly done by the industry to attract buyers. However, in-depth research is needed to analyze which social media is most appropriate to use to market their products. This study uses the TOPSIS method, which is a multi-criteria selection method that uses a positive and negative ideal solution distance approach to obtain a valid final preference value. The results showed that as many as 0.31 social media youtube, 0.24 for social media tiktok, 0.20 for social media instagram and 0.11 for social media facebook. The results of the study can be used by policy makers to decide the selection of the right social media for marketing their products
Decision Support System for Selection of Online Shopping Applications for MSME Product Marketing Using AHP and TOPSIS Methods Enok Tuti Alawiah; Dwi Andini Putri
IJISTECH (International Journal of Information System and Technology) Vol 6, No 3 (2022): October
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v6i3.245

Abstract

MSMEs are business actors who support economic growth and create new jobs for the community. Currently, many business actors use online shopping applications to market their products. One of the reasons is because now many buyers are switching to online shopping. There are many types of online shopping applications. However, research needs to be done to choose the right online shopping application to market their products so that they are right on target and can increase sales turnover. The AHP Topsis method is used to assist the decision making process. AHP is used to calculate comparison values and create a hierarchical structure, while topsis helps in the decision-making process based on the criteria and alternatives offered. The results showed that the final preference value was 0.51 for attractive promotions and the number of active users of the application. Then the alternative applications that can be used are the Shopee and Tokopedia shopping applications based on the five alternatives offered.
Selection of Independent Curriculum Implementation with the TOPSIS Method Enok Tuti Alawiah; Dwi Andini Putri
IJISTECH (International Journal of Information System and Technology) Vol 6, No 6 (2023): April
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/.v6i6.291

Abstract

The government implements learning with a new paradigm called the independent curriculum. The government gives flexibility to schools to choose three implementation paths, namely Independent Learning, Independent Change and Independent Sharing. However, schools have difficulties in determining the appropriate model. This study aims to help schools decide on the most ideal independent curriculum implementation model to be implemented in schools. The research method uses TOPSIS, which is a decision support method that can help solve multi-criteria problems by providing results that are closest to the ideal. The results of the study show that respondents chose the Independent Changing path for the implementation of an independent curriculum in educational units by considering the readiness of educational units, the availability of information technology and the teacher's desire to change