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ANALISIS PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN MENABUNG NASABAH Abdul Rouf; Fitria Masruroh; Muhamad Mashuri; Indah Yuliana
KABILAH : Journal of Social Community Vol. 6 No. 2 (2021): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

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Abstrak: Promosi merupakan seni dan ilmu serta arus informasi atau persuasi satu arah yang dapat memandu organisasi atau individu untuk menciptakan antara pembeli dan penjual. Iklan dan Personal Sellingmerupakan sarana promosi yang paling ampuh untuk memikat nasabah. Tujuan penelitian ini untuk menganalisis pengaruh perikalan, dan Personal Sellingterhadap keputusan menabung di BMT UGT Sidogiri Muncar. Jenis penelitian ini adalah kuantitatif. sampel penelitian ini sebanyak 100 orang dengan menggunakan rumus solvin. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dan dokumentasi. Analisis data menggunakan uji validitas, uji normalitas, uji asumsi klasik, dan uji analisis linear berganda dengan menggunakan software SPSS. Hasil penelitian ini menunjukkan bahwa Advertising (X1) dan Personal Selling(X2) berpengaruh signifikan positif baik secara simultan dan parsial terhadap keputusan menabung. serta nilai R Square sebesar 0,478 atau 47,8%. Sedangkan sisanya sebesar 52,2% dijelaskan oleh variabel lain diluar model penelitian ini. Kata Kunci: Iklan, Personal Sellingdan Keputusan nasabah

Does Gender Diversity Moderate the Relationship Between Profitability and Company Value ? M. Muzanni; Indah Yuliana
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 28 No 1 (2021): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2021.28.01.3578

This study aims to analyze the influence of profitability on the value of companies with gender diversity as moderation variables whether able to strengthen or only weaken. The population used is property and real estate sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2017 to 2019. Sampling techniques use purposing sampling as many as 13 companies while hypothesis testing method using descriptive analysis techniques and classical assumption test and moderation regression analysis (MRA) with SPSS program. The results showed that the profitability of Return On Asset (ROA) and Return On Equity (ROE) had a positive and significant effect on the company's value. Gender diversity affects the value of the company and gender diversity is able to strengthen the relationship between profitability and the value of the company. This study supports the signaling theory.

Peran Retrun On Assets (ROA) Sebagai Variabel Mediasi Pada Pengaruh Non Performing Loan (NPL) Dan BI Rate Terhadap Harga Saham Bank BUMN Periode 2011 – 2020 Yayan Nasikin; Indah Yuliana
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 1 (2022): Artikel Volume 6 Nomor 1 Januari 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i1.616

The purpose of this study is to provide empirical evidence regarding the direct effect of Non Performing Leon (NPL) and BI Rate on Return On Assets (ROA) and stock prices, indirect effect of Non Performing Leon (NPL) and BI Rate on stock prices through Return On Assets (ROA) as a mediating variable in state-owned banks for the period 2011 – 2020. This type of research is quantitative research. The data analysis technique used is multiple linear regression and mediation test using Eviews 12 program and Sobel Test Online. The results of this study show that simultaneously Non Performing Loans (NPL), BI Rate and Return On Assets (ROA) have a significant effect on stock prices. Partially 1). Non-performing loans (NPL) have a negative and significant impact on Return On Assets (ROA). 2) BI Rate has a positive but not significant impact on Return On Assets (ROA). 3). NPL (Non Performing Loan) has a negative and significant impact on stock prices. 4). BI Rate has a negatif and significant impact on stock prices. 5) Return on Assets (ROA) has a positive and significant impact on stock prices. Return on Assets (ROA) as a mediating variable is able to mediate the effect of non-performing loans (NPL) on stock prices, however, Return On Assets (ROA) does not mediate the effect of the BI Rate on stock prices.

MODAL INTELEKTUAL, KEUNGGULAN KOMPETITIF, DAN KINERJA KEUANGAN PADA PERUSAHAAN HIGH-IC DI INDONESIA DAN SINGAPURA Indah Yuliana; Jam’iyyatul Khoiriyah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 4 (2018): JMM November 2018
Publisher : Master of Management, Mataram University

Penelitian ini bertujuan untuk menguji pengaruh Modal Intelektual (Intellectual Capital) terhadap Keunggulan Kompetitif Perusahaan (Competitive Advantage), pengaruh Modal Intelektual (Intellectual Capital) terhadap Kinerja Keuangan Perusahaan, dan pengaruh Modal Intelektual (Intellectual Capital) terhadap Kinerja Keuangan Perusahaan melalui Keunggulan Kompetitif (Competitive Advantage) dengan menggunakan pendekatan kuantitatif deskriptif. Populasi penelitian ini adalah data laporan keuangan Bursa Efek Indonesia dan Bursa Efek Singapura dan terpilih sampel melalui purposive sampling yaitu 33 perusahaan dari LQ45 di Indonesia dan 26 perusahaan dari Strait Times Index di Singapura pada tahun 2014-2016. Pengolahan data penelitian ini menggunakan analisis jalur (path analysis) dan uji asumsi klasik untuk mengukur pengaruh variable terhadap kinerja keuangan perusahaan di Indonesia dan di Singapura. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan Modal Intelektual terhadap Keunggulan Kompetitif, Modal Intelektual terhadap Kinerja Keuangan, dan Keunggulan Kompetitif mampu memediasi pengaruh Modal Intelektual terhadap Kinerja Keuangan pada tahun 2014-2016.This study aims to examine the effect of Intellectual Capital on Competitive Advantage, the effect of Intellectual Capital on Corporate Financial Performance, and the effect of Intellectual Capital on Corporate Financial Performance through Competitive Advantage (Competitive Advantage) by using a quantitative descriptive approach. The population of this study was the financial statements of the Indonesia Stock Exchange and the Singapore Stock Exchange and was selected by purposive sampling, namely 33 companies from LQ45 in Indonesia and 26 companies from the Straits Times Index in Singapore in 2014-2016. The data processing of this study uses path analysis (path analysis) and classic assumption test to measure the influence of variables on the financial performance of companies in Indonesia and in Singapore. The results showed that there was a positive and significant effect of Intellectual Capital on Competitive Advantage, Intellectual Capital on Financial Performance, and Competitive Advantage able to mediate the effect of Intellectual Capital on Financial Performance in 2014-2016.Kata Kunci :Modal Intelektual, Kinerja Keuangan, Keunggulan Kompetitif Keywords :Intellectual Capital, Financial Performance, Competitive Advantage

Analysis of the Effect of Stock Split Corporate Action on Stock Prices with Liquidity as an Intervening Variable Muhammad Ilham Maulana; Indah Yuliana
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.6895

This research aims to look at the effect of stock splits on stock prices with variable liquidity as intervening. The research sample consisted of 83 companies on the Indonesia Stock Exchange (IDX) that conducted a stock split corporate action in the period 2015-2020 with the requirement that the stock be active in stock trading (no suspension for a long time). The data taken on the study was 5 days before the stock split and 5 days after the stock split. Analysis tools used in the form of IBM SPSS 25 with methods of Path Analysis and Sobel Test. The results of the study found that: 1) stock split has a significant positive effect on stock prices and liquidity, 2)liquidity has a significant effect on stock prices, but is unable to mediate the effect of stock splits on stock prices.

KESIAPAN PENGGUNAAN APLIKASI KEUANGAN BERBASIS ANDROID “SI-APIK” (SURVE UMKM BATIK DESA KLAMPAR KABUPATEN PAMEKASAN 2020) Rudy Wiryo Saputero; Indah Yuliana
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

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Abstrak: Penelitian ini bertujuan untuk mengkaji tentang kesiapan pelaku UMKM menggunakan aplikasi keuangan berbasis android “Si-Apik” pada pelaku usaha batik di Desa Klampar Kabupaten Pamekasan dengan menggunakan pendekatan kuantitatif deskriptif dengan meyebarkan kuisioner pada sampel pelaku UMKM batik. Desa klampar merupakan salah satu Desa yang ada di Kabupaten Pamekasan dan menjadi salah satu sentra batik andalan di Kabupaten Pamekasn dengan jumlah pengrajin mencapai 1300 orang selain itu terdapapt banyak komunitas dan kelompok yang ada di Desa Klampar dalam upaya meningkatkan kualitas Sumber Daya Manusia yang ada didalamnya. Hasil dari penelitian yang dilakukan oleh peneliti pelaku UMKM batik di Desa Klampar Kabupaten Pamekasan bisa dikatakan siap dalam menggunakan aplikasi keuangan berbasis android hal ini dapat dibuktikan dari uji validitas dan reabilitas. Keyword: Aplikasi “SiApik”, UMKM.

KESIAPAN PENGGUNAAN APLIKASI KEUANGAN BERBASIS ANDROID “SI-APIK” (SURVE UMKM BATIK DESA KLAMPAR KABUPATEN PAMEKASAN 2020) Rudy Wiryo Saputero; Indah Yuliana
KABILAH : Journal of Social Community Vol. 7 No. 1 (2022): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i1.5783

Abstrak: Penelitian ini bertujuan untuk mengkaji tentang kesiapan pelaku UMKM menggunakan aplikasi keuangan berbasis android “Si-Apik” pada pelaku usaha batik di Desa Klampar Kabupaten Pamekasan dengan menggunakan pendekatan kuantitatif deskriptif dengan meyebarkan kuisioner pada sampel pelaku UMKM batik. Desa klampar merupakan salah satu Desa yang ada di Kabupaten Pamekasan dan menjadi salah satu sentra batik andalan di Kabupaten Pamekasn dengan jumlah pengrajin mencapai 1300 orang selain itu terdapapt banyak komunitas dan kelompok yang ada di Desa Klampar dalam upaya meningkatkan kualitas Sumber Daya Manusia yang ada didalamnya. Hasil dari penelitian yang dilakukan oleh peneliti pelaku UMKM batik di Desa Klampar Kabupaten Pamekasan bisa dikatakan siap dalam menggunakan aplikasi keuangan berbasis android hal ini dapat dibuktikan dari uji validitas dan reabilitas. Keyword: Aplikasi “SiApik”, UMKM.

Pengaruh Return on Assets, Current Ratio dan Firm Size Terhadap Prediksi Kebangkrutan Dengan Struktur Modal sebagai Variabel Moderasi Mita Ayu Safitri; Indah Yuliana
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 7 No. 1 (2021): Mei 2021
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v7i1.4517

This study aims to determine: the prediction results of bankruptcy in basic and chemical industry companies listed on the IDX for the 2016-2019 period and to determine the effect of return on assets, current ratio and company size on financial distress. Based on the purposive sampling method, there were 38 companies sampled. The method of analysis used is descriptive statistical method using Moderated Regression analysis tools. The results of this study indicate that the current ratio has a significant positive effect on financial distrees. Return on assets and company size have no effect on financial distrees. Capital structure is able to moderate the relationship between return on assets and financial distress. The capital structure is unable to moderate the relationship between current ratios and company size to financial distress in basic industrial and chemical companies. By using the Grover model, it can be that of the thirty eight samples all companies have no potential.

Peran Moderasi Ukuran Perusahaan terhadap Hubungan Leverage dan Likuiditas terhadap Nilai Perusahaan Arinka Febi Anjani; Indah Yuliana
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.751

Firm value is used to determine how good a company is in the eyes of investors, while company size is used with the aim of determining how big or small a company is and to show the wealth of the company. This study aims to see whether the size of a company can provide moderation between the relationship of leverage and liquidity to the value of a company in the types of companies in the infrastructure sector, utilities and transportation, the consumer goods sector and the financial sector listed on the Indonesia Stock Exchange (IDX) in the 2017-2017 period. 2021. In this study, researchers used multiple linear regression test methods and moderation tests that applied Moderating Regression Analysis (MRA). The results of this study show that leverage proxied by DER has no negative effect and is not significant on firm value. Meanwhile, leverage which is poked with DAR affects firm value but not significantly. The liquidity proxied by CR does not significantly affect company value. Meanwhile, liquidity which is poked with QR gets the result that CR does not significantly affect firm value. For MRA, the results show that firm size can moderate the effect of DER on firm value and firm size cannot moderate the DAR relationship on firm value, firm size is able to moderate the effect of CR on firm value and firm size is able to moderate the QR relationship on firm value.

The Effect of Population Growth on Poverty Through Unemployment in East Java Province in 2017-2021 Muhammad Al Faruq; Indah Yuliana
Journal of Social Research Vol. 2 No. 6 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i6.872

In 2022, the number of poor people in Java is ranked first in Indonesia, as many as 4. 181. 290 inhabitants (semester one) and 4. 236. 510 inhabitants (second semester). Factors are the cause of population growth and unemployment rates. Thisresearch aims to measure and determine the effect of population growth on poverty through unemployment rate as a mediating variable. Thisresearch uses quantitative methods. Data collection techniques wereobtained from the Central Statistics Agency (BPS) of East Java Province in the form of time series data from 201 to 2021. Data analysis techniques include classical assumption tests, path analysis tests and sobel tests through IBM SPSS Statistics 25 software and online statistics calculators. Theresultsof this research show that population growth has a positive and insignificant effect on poverty. The result of the regression coefficient is a positive direction of 0.324 with a significance value of 0.091 > 0.05. Inaddition, people without progress in other developmental factors will not increaseincome. Population growth has a positive and significant effect on the unemployment rate. Theresulting regression coefficient is a positive direction of 0.225 with a significance value of 0.004 < 0.05. The increase in population cannot be fully absorbed by the company. The unemployment rate has a negative and significant effect on poverty. Theregression coefficient is a negative direction of -0.948 with a significance value of 0.000 < 0.05. Unemployment is not necessarily low or underprivileged. Because they are from families withsufficient income. Population growth on poverty mediated by the unemployment rate is a negative effect and there is no mediated effect. The result of the sobel test obtained an Unstandardized Coefficients B value of -0.213 and an Unstandardized Coefficients Std value. Error of 0.085 > 0.05.

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