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Pengaruh Corporate Social Responsibility terhadap Corporate Image pada Perusahaan Rokok di Indonesia Sigit Pramono; Rini Safitri; Dunga Dwi Barinta
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 23, No 2 (2020)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v23i2.247

Abstract

This study aims to measure the effect of CSR on Corporate Image. The research approach used explanatory research analysis. The sample of this research is people who know about CSR which is applied in cigarette companies. The implementation of CSR for cigarette companies is important as a form of contribution to society. However, the implementation of CSR in cigarette companies is still considered as part of a promotional strategy alone. The debate on the application of CSR to the cigarette industry is an interesting part to discuss. The results of this study reveal that CSR is a determining factor in shaping and strengthening a company's image. In addition, the findings in this study confirm that Altruistic Responsibility which focuses on improving the welfare of the community will have a big impact on the company, the role of Altruistic Responsibility as a component of CSR that shapes the company's image will have an impact on company profitability, logistical support, and strengthen public trust.
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction Rini Safitri; Feri Dwi Riyanto; Indah Yuliana
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses.  Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote  employer branding includes brand identity, brand leadership, and brand communication for future business strategies.
Employer Brandıng on Brand Cıtızenshıp Behavıor: Explorıng the Medıatıon of Brand-Person Fıt and Brand Commıtment Rini Safitri; Ben Roy Do; Dodi Wirawan Irawanto
APMBA (Asia Pacific Management and Business Application) Vol 6, No 1 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.817 KB) | DOI: 10.21776/ub.apmba.2017.006.01.3

Abstract

In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer branding may also make the employee live with the brand, called brand citizenship behavior. Using data collected from employees of a largest telecommunication company in Indonesia, the present study explores the relationship between employer branding and brand citizenship behavior, with brand-person fit and brand commitment as possible mediators. Data was collected by online questionnaire and processed using Amos. Results show employer branding influences brand citizenship behavior either directly or indirectly through brand commitment, but not through brand-person fit.
THE RELATIONSHIP BETWEEN EMPLOYER BRANDING, CORPORATE REPUTATION, AND RECRUITMENT WEB ON INTENTION TO APPLY Fenti Erlinda; Rini Safitri
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 7 No. 8 (2020): Agustus-2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol7iss20208pp1572-1583

Abstract

Research on intention to apply has been done before. Some of  the research that resulted in that the variables - variables that influence on intention to apply is employer branding , reputation of the company , the website recruitment , will be but the results of the study are contained inaccuracies which said that the reputation of the company and website recruitment no effect on intention to apply, so it needs to do research back to answer the formulation of the problems associated with the effect of employer branding, reputation of the company and website recruitment against intention to apply. The purpose of this study was to determine the effect of employer branding, company reputation, and website recruitment on intention to apply. The population in the study subjects was 102,290 people with a sample of respondents as many as 99 people. The method of determining the sample using simple random sampling method. Data collection in this study was carried out through observation, interviews, and questionnaires. The approach that is used in research this is the approach of quantitative, testing the hypothesis in research is using Partial Least Square (PLS) version 3.2.9. Results of the study show the employer branding and reputation of the company has influence positively and significantly to intention to apply, while the website recruitment has influence negatively and significantly against intention to apply.Keywords: employer branding, company reputation, website recruitment, intention to apply
Uji Peran Mediasi Subjective Well-Being atas Pengaruh Locus of Control Terhadap Kepuasan Kerja Perawat Rini Safitri; Ahmad Syafi Syaifur Rizal
Ekonomi Bisnis Ekonomi Bisnis, Volume 25, No.1, Mei 2020
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v25i1p53-65

Abstract

Penelitian ini bertujuan untuk mengetahui peran subjective well-being dalam memediasi locus of control terhadap kepuasan kerja. Penelitian ini dilakukan pada perawat Rumah Sakit Islam Fatimah Banyuwangi. Populasi pada penelitian ini sebanyak 85 perawat dengan sampel responden sebanyak 70 perawat. Metode penentuan sampel menggunakan simple random sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner. Pendekatan pada penelitian ini adalah pendekatan kuantitatif, pengujian hipotesis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan locus of control berpengaruh positif dan signifikan terhadap subjective well-being ­dan kepuasan kerja, sedangkan subjective well-being tidak berpengaruh terhadap kepuasan kerja karena terdapat faktor lain yang lebih mempengaruhi kepuasan kerja perawat seperti gaji, lingkungan kerja, maupun karakteristik pekerjaan. Pada sisi lain, subjective well-being yang dimiliki perawat melekat dalam diri masing-masing dan suatu kewajiban yang harus dilakukan oleh setiap karyawan seperti bersikap baik terhadap terhadap rekan dan meningkatkan kemampuan dalam bekerja, sehingga tidak memiliki implikasi pada meningkat atau menurunnya kepuasan kerja. Oleh karena itu subjective well-being tidak berperan sebagai variabel intervening.
Pengaruh Job Insecurity dan Job Stress terhadap Turnover Intention Ahmad Zidan Al Ghiffari; Rini Safitri
REVITALISASI : Jurnal Ilmu Manajemen Vol 11 No 1 (2022): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v11i1.2534

Abstract

This study aims to determine the effect of job insecurity and job stress on turnover intention at the Alfi Putra Cigarette Company. This research is included in the quantitative research. The location of this research is the Alfi Putra Cigarette Company which is located in RT.12, RW.04, Kayujaran Hamlet, Gumbleb Village, Pogalan District, Trenggalek Regency, East Java. The number of samples in this study using 100 respondents. The sample in this study were PR employees. Alfi Putra. The variables in this study consisted of independent variables, namely job insecurity and job stress, while the dependent variable in this study was turnover intention. In this study, there are three hypotheses that were processed using the SmartPLS Version 3. Analysis tool. Based on the research results obtained, it can be concluded that (1) Job Insecurity has a significant positive effect on Turnover Intention, (2) Job Stress has a significant positive effect on Turnover Intention, (3 ) Job Insecurity and Job Stress have a significant positive effect on Turnover Intention.
Analysis of Working Capital Management in Automotive Industry Sector Listed in Indonesia Stock Exchange Satriya Candra Bondan Prabowo; Rini Safitri
MEC-J (Management and Economics Journal) Vol 5, No 1 (2021)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v5i1.8802

Abstract

This study aims to determine the analysis of working capital management in automotive industry sector listed on the Indonesia Stock Exchange. The object of the study consisted of 12 companies included in the automotive industry sector which were listed on the Indonesia Stock Exchange from 2014 to 2018. The results showed that the average collection period, inventory collection period, average payment period, and cash conversion cycle showed fluctuating results during the study period . The less time it takes for a company to collect receivables, the more liquid a company is. While the less time needed to convert raw materials into finished goods shows good results because the inventory will not be too long in the warehouse so that it will reduce costs. The average payment period is relative for each company. That's because every company has a debt agreement with a certain period. The less time needed by the company since the raw materials purchased are paid until the trade receivables from the sale are billed, the better for the company because the faster the time needed to turn money into goods and into cash back which will increase company profits.
Considering the Organizational Effectiveness of Maritime Sector SMEs in Indonesia from the Perspective of Knowledge Management, Entrepreneurship Orientation, and Organizational Learning Rini Safitri; Bayu Ilham Pradana
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1472

Abstract

This research is motivated by the fierce business competition in the maritime sector in Indonesia. In order to compete and grow, SMEs in the maritime sector need to manage knowledge management from the very beginning to learn their environment. Supported by an entrepreneurial orientation and organizational learning, SMEs that have good knowledge management are expected to become effective organizations in achieving their goals. This research belongs to the type of explanatory research using saturated samples in maritime business SMEs. The population comes from four different SMEs in Jakarta and Bandung from 4 SMEs engaged in the maritime sector. The data was processed using the Partial Least Square method due to the limited sample using STATCAL software. The results of this study are: There is a direct influence of Knowledge Management on Entrepreneurial Orientation. Knowledge Management effect on Organizational Learning. However, Knowledge Management does not have impact to the Organizational Effectiveness. And the last, Knowledge Management has an effect on Organizational Effectiveness through Entrepreneurial Orientation and Organizational. Keywords: Maritime Sector SMEs, Organizational Effectiveness, Knowledge Management, Entrepreneurship Orientation, Organizational Learning.
PERAN BAURAN PEMASARAN DAN DIGITAL MARKETING DALAM MENINGKATKAN MINAT MENABUNG DI KSPPS BMT NU JOMBANG Nadia Sura Puspitasari; Rini Safitri
Jurnal Tabarru': Islamic Banking and Finance Vol. 5 No. 2 (2022): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2022.vol5(2).9579

Abstract

KSPPS BMT NU Jombang menerapkan strategi bauran pemasaran dan digital marketing untuk menarik minat menabung di KSPPS BMT NU Jombang. Namun, strategi tersebut terdapat permasalahan yang terjadi yaitu salah satunya karyawan yang tidak mentaati peraturan (menonton film di HP dan memutar musik dengan keras saat melayani nasabah), akibanya banyak nasabah yang tidak nyaman terhadap pelayanan yang telah diberikan sehingga dapat menurunkan minat menabung di KSPPS BMT NU Jombang. Tujuan penelitian untuk menganalisis pengaruh bauran pemasaran, digital marketing terhadap minat menabung di KSPPS BMT NU Jombang. Metode yang digunakan menentukan sampel yaitu purposive sampling. Data dikumpulkan dari penyebaran kuesioner. Pendekatan penelitian adalah deskriptif kuantitatif dengan uji hipotesis menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial variabel bauran pemasaran berpengaruh signifikan terhadap minat menabung di KSPPS BMT NU Jombang dan secara parsial variabel digital marketing tidak berpengaruh signifikan terhadap minat menabung di KSPPS BMT NU Jombang karena digital marketing yang dilakukan belum memberikan hasil yang baik sebab masyarakat kurang memahami produk di KSPPS BMT NU Jombang, sehingga digital marketing kurang menimbulkan minat masyarakat untuk menabung di KSPPS BMT NU Jombang. Pada hasil pengujian secara simultan variabel bauran pemasaran dan digital marketing berpengaruh signifikan terhadap minat menabung di KSPPS BMT NU Jombang.
PENGARUH CAREER DEVELOPMENT DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN Ditha Rizky Arifianti; Rini Safitri
Jurnal Tabarru': Islamic Banking and Finance Vol. 5 No. 2 (2022): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2022.vol5(2).9614

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh career development dan budaya organisasi terhadap kinerja karyawan. Terdapat penelitian sebelumnya yang menyatakan bahwa kinerja karyawan dapat dipengaruhi oleh career development dan budaya organisasi. Tetapi, dalam penelitian sebelumya banyak juga yang menyatakan bahwa kinerja karyawan tidak dipengaruhi oleh career development dan budaya organisasi. Untuk itu, penelitian ini penting dilakukan dengan topik tersebut. Metode penelitian menggunakan kuantitatif. Teknik pengambilan sampel dengan teknik sampling jenuh. Data dikumpulkan dari penyebaran kuesioner melalui google form dan dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa career development dan budaya organisasi berpengaruh secara simultan terhadap kinerja karyawan. Secara parsial kedua variabel career development dan budaya organisasi memiliki pengaruh terhadap kinerja karyawan.