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Journal : Proceeding of World Conference

ELancing Motivation on Sribulancer, an Evidence from Indonesia Ani Wulandari; Talisa Qamara; Salem Abdulaziz Mohammed Bawazir
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.258 KB) | DOI: 10.29138/prd.v1i1.99

Abstract

eLancing is a growing trend in Indonesia. More and more people opt to become eLancers due to the job and time flexibility. This paper aims to explore further the motivational factors for Indonesian eLancers to work in Sribulancer, an online platform for freelancers. Using qualitative approach, 200 semi structured interviews were conducted to eLancers in Sribulancer.com. The result exhibited eight (8) primary motivations of eLancing such as work-family balance, flexibility and autonomy, economic incentives, skills development, trust and transparency,unemployment,passion and satisfaction, networking
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER LOYALTY IN THE CAMEL BRAND ACTIVE SHOES AT SOGO TUNJUNGAN PLAZA IV SURABAYA Diana Deta Sari; Sengguruh Nilowardono; Ani Wulandari
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.121 KB) | DOI: 10.29138/prd.v1i2.158

Abstract

ABSTRACT This study aims to analyze the effect of brand image and brand trust on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have made a repeat purchase, have had it before, and visited the Camel brand Active Shoes product site at Sogo Tunjungan Plaza IV Surabaya many as 160 respondents. Furthermore, there are three variables used in this study, namely : brand image (X1), brand trust (X2), and customer loyalty (Y). The results show that the variable brand image (X1) has a significant effect partially on customer loyalty, while the variable brand trust (X2) has a significant effect partially on customer loyalty. Research the results variables brand image and brand trust have a significant effect simultaneously on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. Data collection techniques using interviews, observation and questionnaires. Analysis of the data used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test.
CAPITAL BUDGETING ANALYSIS OF INVESTMENT PROJECT FEASIBILITY IN PT INTEGRA INDOCABINET TBK Adetia Wardani; Ani Wulandari
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.352 KB) | DOI: 10.29138/prd.v1i2.162

Abstract

This research is a case study conducted in one of the property companies in Sidoarjo, East Java, namely PT Integra Indocabinet Tbk ,. Based on secondary data, PT Integra Indocabinet has increased sales and profits from 2014 - 2018. Therefore, the owners want to expand their expansion by adding new factory facilities so they can get more optimal profits and can increase exports abroad. The research aims to provide assistance in the form of suggestions for decision making between feasible or not worthy of the investment carried out. Based on the calculation, obtained an NPV value of 195,510,594,699 ? 0 which means it is feasible to run, an IRR of 22%> hurdle rate (10%) which means it is feasible to run; Payback Period is 4 years 3 months> 5 years which means it is feasible to be implemented; The Profitability Index is 1.98> 0, which means it's worth running. The results of the analysis show that using Capital Budgeting techniques can be seen that investment decisions for expansion are feasible.
Purchase Decisions for Victory One Racing Motorcycle Variations in Surabaya Muhammad Faiz Athoillah; Arasy Alimudin; Ani Wulandari
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the analysis of the influence of electronic word of mouth, discounts, and social media advertisements either simultaneously or partially on the purchasing decisions of the Victory Onr Racing motorcycle variation product in Surabaya. This research is a quantitative research. The population of this study are consumers who use the product victory one racing in Surabaya. The sampling technique used was purposive sampling (respondents based on predetermined criteria), with a total of 97 people as samples. The data collection technique used is a questionnaire, and the data analysis technique used is multiple linear regression analysis with the help of the SPSS program. The results show that, the significant probability number of E-WoM (0.043) < (0.05) so that the E-WoM variable has a significant influence on purchasing decisions, the significant probability of Discount (0.023) < (0.05) so that the Discount variable has a significant influence on purchasing decisions, the probability number is significant for social media advertising (0.003) < (0.05) so that the social media advertising variable has a significant influence on purchasing decisions. This means that the variables of E-Wom, Discounts, and Social Media Advertising partially have a significant effect on purchasing decisions.electronic word of mouth