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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference CCIT (Creative Communication and Innovative Technology) Journal Jurnal Layanan Masyarakat (Journal of Public Service) Quantitative Economics and Management Studies Jurnal Terapan Manajemen dan Bisnis International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings

Ani Wulandari

Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia

Author-ID : 2514198

Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

Published : 19 Documents Claim Missing Document

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ELancing Motivation on Sribulancer, an Evidence from Indonesia Ani Wulandari; Talisa Qamara; Salem Abdulaziz Mohammed Bawazir
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

eLancing is a growing trend in Indonesia. More and more people opt to become eLancers due to the job and time flexibility. This paper aims to explore further the motivational factors for Indonesian eLancers to work in Sribulancer, an online platform for freelancers. Using qualitative approach, 200 semi structured interviews were conducted to eLancers in Sribulancer.com. The result exhibited eight (8) primary motivations of eLancing such as work-family balance, flexibility and autonomy, economic incentives, skills development, trust and transparency,unemployment,passion and satisfaction, networking

THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER LOYALTY IN THE CAMEL BRAND ACTIVE SHOES AT SOGO TUNJUNGAN PLAZA IV SURABAYA Diana Deta Sari; Sengguruh Nilowardono; Ani Wulandari
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

ABSTRACT This study aims to analyze the effect of brand image and brand trust on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have made a repeat purchase, have had it before, and visited the Camel brand Active Shoes product site at Sogo Tunjungan Plaza IV Surabaya many as 160 respondents. Furthermore, there are three variables used in this study, namely : brand image (X1), brand trust (X2), and customer loyalty (Y). The results show that the variable brand image (X1) has a significant effect partially on customer loyalty, while the variable brand trust (X2) has a significant effect partially on customer loyalty. Research the results variables brand image and brand trust have a significant effect simultaneously on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. Data collection techniques using interviews, observation and questionnaires. Analysis of the data used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test.

CAPITAL BUDGETING ANALYSIS OF INVESTMENT PROJECT FEASIBILITY IN PT INTEGRA INDOCABINET TBK Adetia Wardani; Ani Wulandari
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

This research is a case study conducted in one of the property companies in Sidoarjo, East Java, namely PT Integra Indocabinet Tbk ,. Based on secondary data, PT Integra Indocabinet has increased sales and profits from 2014 - 2018. Therefore, the owners want to expand their expansion by adding new factory facilities so they can get more optimal profits and can increase exports abroad. The research aims to provide assistance in the form of suggestions for decision making between feasible or not worthy of the investment carried out. Based on the calculation, obtained an NPV value of 195,510,594,699 ? 0 which means it is feasible to run, an IRR of 22%> hurdle rate (10%) which means it is feasible to run; Payback Period is 4 years 3 months> 5 years which means it is feasible to be implemented; The Profitability Index is 1.98> 0, which means it's worth running. The results of the analysis show that using Capital Budgeting techniques can be seen that investment decisions for expansion are feasible.

Purchase Decisions for Victory One Racing Motorcycle Variations in Surabaya Muhammad Faiz Athoillah; Arasy Alimudin; Ani Wulandari
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

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This study aims to determine the analysis of the influence of electronic word of mouth, discounts, and social media advertisements either simultaneously or partially on the purchasing decisions of the Victory Onr Racing motorcycle variation product in Surabaya. This research is a quantitative research. The population of this study are consumers who use the product victory one racing in Surabaya. The sampling technique used was purposive sampling (respondents based on predetermined criteria), with a total of 97 people as samples. The data collection technique used is a questionnaire, and the data analysis technique used is multiple linear regression analysis with the help of the SPSS program. The results show that, the significant probability number of E-WoM (0.043) < (0.05) so that the E-WoM variable has a significant influence on purchasing decisions, the significant probability of Discount (0.023) < (0.05) so that the Discount variable has a significant influence on purchasing decisions, the probability number is significant for social media advertising (0.003) < (0.05) so that the social media advertising variable has a significant influence on purchasing decisions. This means that the variables of E-Wom, Discounts, and Social Media Advertising partially have a significant effect on purchasing decisions.electronic word of mouth

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers Untung Rahardja; Ani Wulandari; Marviola Hardini
CCIT Journal Vol 13 No 1 (2020): CCIT JOURNAL
Publisher : Universitas Raharja

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher. Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Ananda Dwi Lestari; Agus Baktiono; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer Catur Rachmad Susetyo; Sengguruh Nilowardono; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.

How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya) Dewi Apriliani; I Gede Arimbawa; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.

The Influence of Brand Images, Social Media Marketing, Prices and Reference Groups Towards Buying Decision In Swiwings Narotama Outlet Surabaya Septia Wahyu Monica; Santirianingrum Soebandhi; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.

The Effect of Return On Assets and Return On Equity To Earning Per Share and Price Book Value In Sub-Sectors of Construction Companies Listed In Indonesia Stock Exchange In 2015-2018 Shofi Malina; I Gede Arimbawa; Ani Wulandari
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of the research is to analyze the effect of return on assets and return on equity on earnings per share and price book value in building construction sub sector companies listed on the Indonesia Stock Exchange in 2015-2018. The population of this research was the building construction companies listed on the Indonesia Stock Exchange during 2015-2018. The sample used was 10 construction companies with a purposive sampling method. Data collection techniques used in the documentation were in the form of secondary data and library research. The analysis was using path analysis. It was revealed that the return on assets has a significant negative effect and return on equity have a significant positive effect on earnings per share. While return on equity has a significant positive effect and earnings per share has a significant negative impact on price book value. However, return on assets does not have a significant effect on price book value.

Co-Authors Adetia Wardani Agus Dwi Sasono Agus Sukoco Ananda Dwi Lestari Arasy Alimudin Augendra Bhukuth Baktiono, Agus Bukhuth Augendra Catur Rachmad Susetyo Cornelius Candra Adi Wibowo Dahlia Septian Dewi Apriliani Diana Deta Sari Eva Putri Priari farida hardaningrum Firman Ardiansyah I Gede Arimbawa Marviola Hardini Muhammad Faiz Athoillah Rizal Bahaswan Salem Abdulaziz Mohammed Bawazir Sengguruh Nilowardono Septia Wahyu Monica Shofi Malina Soebandhi, Santirianingrum Sri Wiwoho Mudjanarko, Sri Wiwoho Talisa Qamara Untung Rahardja Wiwin Agus Kristiana Yanuar Bachrul Aqsony Zulaicha Parastuty

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