Garuda - Garba Rujukan Digital

EDUKASI STRATEGI DIGITAL MARKETING DAN PENCATATAN FINANCIAL SEDERHANA DENGAN APLIKASI SMART PHONE UNTUK MENINGKATKAN PENJUALAN UMKM KERUPUK BAWANG DI DESA KEDALI LAMONGAN Fatichatur Rachmaniyah; Siti Shoimah; Moh. Azus Shony Azar; Aldhian Nur Isnaini
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.158

This pandemic is increasingly hampering the development of Indonesian SMEs. The restrictions imposed have made the sales level of SMEs decrease significantly. Therefore, SMEs must be required to be creative in using digital application media to survive. So this is important for SMEs to know about digital marketing and how to record finances with smartphone applications to make the right financial decisions. The purpose of this dedication is to educate about the importance of digital marketing strategies to increase sales and manage finances with smartphone applications so that they can allocate funds more effectively. This activity was successful which resulted in the business of Kerupuk Bawang belonging to Mrs. Sholikhah already knowing how to optimize marketing with WhatsApp business features and knowing how to record finances well through the Money Manager application.

KEUANGAN KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH MAWAR JATIM Have Zulkarnaen; Fatichatur Rachmaniyah
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRACT This type of research is quantitative descriptive research. The analysis method used is financial ratio analysis. The results of the study show that: (1) the cash ratio in 2018-2020 is included in the bad criteria because it is still below the predetermined standard, the cash ratio value is 26.06%, 34.73%, 66.56%. (2) the DtAR in 2018-2020 has increased, namely 85.29%, 77.81%, 76.83% with unfavorable criteria. (3) the DtER in 2018-2020 there is quite an increase in the ratio, but it is still in bad criteria. (4) ROA in 2018-2020 fluctuated, namely 2.26%, 5.24%, 3.16% with fairly good criteria. (5) ROE in 2018-2020 fluctuated, namely 18.23%, 30.96%, 13.64% with good criteria. (6) the NPM in 2018-2020 fluctuated, namely 33.75%, 62.06%, 58.47% with very good criteria. The Mawar Jatim needs to increase its cash and should reduce the amount of its debt. ,

FENOMENA PERKEMBANGAN CROWDFUNDING DI INDONESIA Arief Yuswanto Nugroho; Fatichatur Rachmaniyah
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.254

Crowdfunding is an internet-based financial intermediation platform that collects funds from the general public to finance a project or business unit. This study aims to determine the development of crowdfunding in Indonesia, as well as how the development of Indonesian crowdfunding when compared to Asian countries. This Research is a descriptive qualitative study with literature studies. The results of this study can be concluded that the development of crowdfunding platforms in Indonesia is mostly Debt Based. Indonesian society, especially in urban society, they still have not utilized it maximally because there is minimum of literacy related to crowdfunding as alternative funding. The number of crowdfunding in Indonesia compared to other Asian countries, namely India and Malaysia is quite competitive. However, in terms of the percentage level of entrepreneurship, Indonesia is still far behind.Keywords : , , , .

MANAJEMEN LABA PERUSAHAAN KELUARGA INDONESIA Have Zulkarnaen; Fatichatur Rachmaniyah; Hamidah Hamidah
J-MACC Vol 5 No 2 (2022): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v5i2.3478

The purpose of this study is to test whether family ownership has an effect on earnings management in companies listed on the Indonesia Stock Exchange. The data collection method used purposive sampling. The companies used in this study found 70 companies per year from 2015 to 2017 with a total of 210 observational data. The variables used in this study were family ownership and earnings management. The research model used is the estimation of the use of panel data regression models with data taken from the financial statements of observation companies. There is 1 development model to test the hypothesis used in this study. The results of this study prove that family ownership has an effect on improving the earnings management of manufacturing companies listed on the Indonesia Stock Exchange in 2015-2017.

EDUKASI STRATEGI DIGITAL MARKETING DAN PENCATATAN FINANCIAL SEDERHANA DENGAN APLIKASI SMART PHONE UNTUK MENINGKATKAN PENJUALAN UMKM KERUPUK BAWANG DI DESA KEDALI LAMONGAN Fatichatur Rachmaniyah; Siti Shoimah; Moh. Azus Shony Azar; Aldhian Nur Isnaini; M. Donny Saputra; N i’ma turroviah
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.158

This pandemic is increasingly hampering the development of Indonesian SMEs. The restrictions imposed have made the sales level of SMEs decrease significantly. Therefore, SMEs must be required to be creative in using digital application media to survive. So this is important for SMEs to know about digital marketing and how to record finances with smartphone applications to make the right financial decisions. The purpose of this dedication is to educate about the importance of digital marketing strategies to increase sales and manage finances with smartphone applications so that they can allocate funds more effectively. This activity was successful which resulted in the business of Kerupuk Bawang belonging to Mrs. Sholikhah already knowing how to optimize marketing with WhatsApp business features and knowing how to record finances well through the Money Manager application.

PEMBERDAYAAN MASYARAKAT DESA CERME DENGAN BUDIDAYA TANAMAN BAWANG DAYAK SEBAGAI MINUMAN HERBAL Fatichatur Rachmaniyah; Siti Shoimah; Latif Maulana; Ahmad Jemy; Nur Faidzin; Khoirul Umam
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4771

Dayak onion (Eleutherine americana Merr) is a native South American plant which is also found growing in Java, Kalimantan. Local residents in Kalimantan have used this Dayak Onion as a traditional medicine. The part that can be utilized in this plant is the tuber. The purpose of this activity is to increase public village Cerme knowledge, about the efficacy and benefits of the Dayakonion plant as a family medicinal plant, the use of the land for the house and the Dayak onion business as a home industry for Dayak onion wedang to increase family income in improving the welfare of the community, especially PKK (Building Family Wellbeing) of Cerme Village in Ngimbang District,Lamongan Regency.

PELATIHAN UMKM DESA REJOSARI MENJADI GO DIGITAL MELALUI DIGITAL MARKETING DAN PENGELOLAAN KEUANGAN DIGITAL Fatichatur Rachmaniyah; Anisa Ulfah; Intan Sari Finas; Alif Indah Maulida
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6204

In the digital era, MSMEs are faced with the challenge of adapting to technology in order to remain competitive. This study aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) of herbal drinks in Rejosari Village, Lamongan. This is done through digital marketing and financial management training using the Qasir application. This training includes socialization of the importance of digital marketing and direct practice using social media platforms and financial management applications. The results of the study showed a significant increase in participants' digital knowledge and skills. In addition, participants showed a high interest in applying the knowledge gained in running their businesses. However, there are still several obstacles faced, such as the lack of digital literacy. This study concludes that digital training can be an effective solution to improve the competitiveness of MSMEs in rural areas.

PEMBERDAYAAN EKONOMI DIGITAL: PELATIHAN TIKTOK AFFILIATE UNTUK IBU PKK DESA KUDIKAN LAMONGAN Fatichatur Rachmaniyah; Muhammad Hafidh Nasrullah; Fita Velina Sari; Kis’atin Nuroh; Nurul Fadillah
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.9142

The TikTok Affiliate training program held in Kudikan Village aimed to enhance the digital literacy and skills of PKK housewives in utilizing the platform for marketing and business, thereby creating flexible additional income. Conducted on July 12, 2025, at the village hall by KKN students from Universitas Islam Darul Ulum Lamongan, the training employed a Persuasive-Educative approach in a workshop format, focusing on hands-on practice, discussion, and Q&A. Participants were taught step-by-step methods for creating, managing, and marketing products via TikTok Affiliate. The post-implementation evaluation demonstrated high success: motivation to become an Affiliator reached 100% (17 out of 17 participants) , and technical understanding of the business model increased sharply from 29.4% (pre-survey) to 94.1% (post-evaluation). These results confirm that the hands-on and systematic method was highly effective in transferring technical skills and boosting motivation. Identified challenges included account verification, follower growth, and creating consumer-engaging content. Future recommendations include a follow-up mentorship program and advanced training sessions.

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