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All Journal Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora PROFIT J-MACC : Journal of Management and Accounting Patria Artha Management Journal Jurnal Analisa Akuntansi dan Perpajakan Islamika: Jurnal Keislaman dan Ilmu Pendidikan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Tourism Economics and Policy Indonesian Community Journal Jurnal Pengabdian Kepada Masyarakat Penamas: Journal of Community Service BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Pengabdian Masyarakat: BAKTI KITA J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Artificial Intelligence and Digital Business Diversity Logic Journal Multidisciplinary EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Shof Journal of Social Impact
Siti Shoimah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV. OPEN ARTO MADURAN LAMONGAN Nawari, Nawari; Shoimah, Siti
Patria Artha Management Journal Vol 5, No 2 (2021): Patria Artha Management Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33857/pamj.v5i2.507

Abstract

This study generally aims to determine the extent of the marketing mix relationship to purchasing decisions in CV. Open Arto Maduran Lamongan and to find out price variables, distribution channels, products and promotions that have a dominant influence and relationship to purchasing decisions products in CV. Open Arto Maduran Lamongan.The type of research used is a type of correlational research. Correlational research is a research that highlights the relationship between the variables studied and tests the hypotheses previously formulated. As for the purpose of the correlational research is to detect variations in variation in a variable relating to variations in variation on one or more other variables based on the correlation coefficient.The population in this study were consumers or customers in CV. Open Arto Maduran Lamongan. A population of 102 respondents, while the sample was set at 50% of the total population which was equal to 51 respondents. The sampling technique used in this study uses a simple random sampling technique, which is a simple random sampling technique, where the sample size is taken so that each research unit of the population is likely to be selected as a sample.From the results of the partial correlation test, it can be seen that the price variable (X1), distribution channel (X2), product (X3) and promotion (X4) have a partial effect on purchasing decisions (Y) on CV. Open Arto Maduran Lamongan. This can be proven from the results of the T-Variable Price (X1) count (2,584), Distribution Channels (X2) of (2,577), Product (X3) of (1,961) and Promotion (X4) of (5,943). With t table of (1.675). Then the T-count of the four variables is greater than t-table.
PENGARUH KERAMAHAN DAN PENGETAHUAN PRODUK BEAUTY ADVISOR TERHADAP PENINGKATAN PENJUALAN POND’S DI CV. BIN WAHAB GROUP SUGIO LAMONGAN Nafahatus Sahariyah; Siti Shoimah
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 12 No 2 (2020): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/humanis.v12i2.1986

Abstract

This research was conducted at CV. Bin Wahab Group. This study aims to determine whether there is an influence or not from the hospitality and knowledge of beauty advisor products to increase sales of pond’s both simultaneously and partially. The background of this study, the researcher chose the variable because the friendliness to the consumer variable will increase consumer confidence in the beauty advisor in explaining product knowledge that can be directed to the product being sold so as to increase sales. This research uses quantitative methods. Primary collection techniques were obtained from observations and questionnaires, while secondary data were obtained from literature studies. In determining data collection obtained from respondents through a simple random sample. The method of data analysis uses statistical tests that are operated through the SPSS 25 program. The results of partial or simultaneous test of hospitality variables and product knowledge have a positive effect on sales increase. Product knowledge has a higher influence that is if it rises by one unit, it will be followed by an increase in sales of 0.545 units compared to hospitality.
FAKTOR-FAKTOR STORE ENVIRONMENT PEMBENTUK STORE IMAGE DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRIVATE LABEL DI MATAHARI DEPARTMENT STORE ROYAL PLAZA SURABAYA Siti Shoimah
J-MACC Vol 1 No 2 (2018): October
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.145 KB) | DOI: 10.52166/j-macc.v1i2.1189

Abstract

This research aims to determine the Store Environment factors (Store Planning, Merchandising, Store Design and Visual Communications) that form the Store Image and its effect on Private Label Purchasing Decisions. Type of research is Explanatory Research. The sampling technique in this research used purposive sampling with a total sample of 102 respondents who were buyers of Nevada clothing at Matahari Department Store Royal Plaza Surabaya. According to factor analysis test it is known that there are 5 factors that build the Store Image: Store Atmosphere, Product Quality, Product Variety, Value for Money and Price. The Value for Money factor is the dominant factor influencing the decision to buy Nevada clothing at Matahari Department Store Royal Plaza Surabaya.
PENGARUH SELF EFFICACY, LINGKUNGAN KELUARGA DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNISDA LAMONGAN Siti Shoimah
J-MACC Vol 2 No 2 (2019): October
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.975 KB) | DOI: 10.52166/j-macc.v2i2.1663

Abstract

The background of this research is intellectual unemployment which is increasing due to lack of awareness among the younger generation to create their own jobs. The purpose of this study was to analyze the influence of self efficacy, family environment and entrepreneurship education to student interest in entrepreneurship. The sampling technique uses purposive sampling. Respondents in this study amounted to 90 respondents. The independent variables in this study is self efficacy, family environment and entrepreneurship education. Dependent variables in this study is student interest in entrepreneurship. This study uses multiple linear regression analysis using SPSS version 22.0. The results of this study indicate that all the independent variables in this study have an influence on the dependent variable, both partially and simultaneously, while the social media variables, motivation and environment that influence the interest in entrepreneurship have a mediating relationship partially or simultaneously. Keywords: , Family Environment, Entrepreneurship education and Student Interest in Entrepreneurship
PENGARUH NILAI TUKAR DAN STABILITAS TERHADAP HARGA SAHAM (Studi pada Perusahaan Food And Beverage di BEI Tahun 2009-2018) Nurul Fauziyah; Siti Shoimah
J-MACC Vol 3 No 1 (2020): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.372 KB) | DOI: 10.52166/j-macc.v3i1.1850

Abstract

Stock is the owner of the company, the greater the shares it has, the greater the power of a company. The purpose of this study was to determine the effect of exchange rates and stability on stock prices in food and beverage manufacturing companies on the Indonesia Stock Exchange in the 2009-2018 period. The research method used in this study is the method of multiple linear regression. The population in this study were 7 food and beverage companies. The sample collection technique used in this study was purpive sampling technique which numbered 18 food and beverage companies. The results of this study indicate that the exchange rate has a negative and not significant effect on stock prices. Variable stability to stock prices from the first year to the fifth year rose significantly. But starting the following year, namely the sixth year, it fell evenly or insignificantly. Because it is known from the results of the histogram dependent stock price increase is not stable. All independent variables, namely the exchange rate and stability, do not simultaneously influence the dependent variable, namely the stock price.
DAMPAK PENGEMBANGAN WISATA GUNUNG RATU TERHADAP EKONOMI MASYARAKAT LOKAL DESA SENDANGREJO KECAMATAN NGIMBANG KABUPATEN LAMONGAN Siti Shoimah; Nawari -
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This research is based on the problem of developing the Gunung Ratu tourist attraction which then has an impact on the economy of the local community in Sendangrejo Village, Ngimbang District, Lamongan Regency. The problem studied is the efforts to develop the Gunung Ratu tourist attraction and the impact of the development on the local community's economy. This research will be quite interesting because the object under study has modern forms of development combined with history and religion that contribute to the development of the Gunung Ratu tourist attraction which has an impact on the economy of the local community. The purpose of the study was to find out how the impact of the Gunung Ratu tourist attraction on the economy of the local community in Sendangrejo Village. The research method used in this research is descriptive qualitative method. The data obtained in this study were sourced from the results of interviews, observations and documentation from parties related to Gunung Ratu tourism. The results of research in the field indicate that the development carried out for the Gunung Ratu tourist attraction is in the form of infrastructure in tourist areas, motorbike paragliding rentals, and horse rentals. With the formation of this development, local community benefit, such as increased income, the emergence of jobs. Community needs are met, control and ownership are still fully held by the community.
THE EFFECT OF DESTINATION ATTRACTIVENESS ON VISITORS SATISFACTION: THE MEDIATING ROLE OF PLACE ATTACHMENT (Survey on Visitors of Ecotourism: Kampung Wisata Kungkuk, Batu-East Java) Siti Shoimah; Umar Nimran; Mochammad Al Musadieq
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 1 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.057 KB)

Abstract

Abstract This study examines the causal relationship between Destination Attractiveness, Place Attachment and Visitors Satisfaction of Kampung Wisata Kungkuk, Batu-East Java using PLS (Partial Least Square) analysis. Data were collected from 75 respondents by questionnaire. It was found that Destination Attractiveness has a significant influence on Place Attachment, Destination Attractiveness has a significant influence on Visitors Satisfaction, and Place Attachment has a significant influence on Visitors Satisfaction. Similarly there is relationship between Destination Attractiveness, Place Attachment and Visitors Satisfaction. Equally, the higher attractiveness of destination, the higher are attachment and satisfaction levels. These results will provide potential guidelines for Kampung Wisata Kungkuk to attract and create visitors satisfaction. This study also seeks to contribute to conceptual and strategies by understanding the determinants of environmental destination or ecotourism.   Keywords: Destination Attractiveness; Place Attachment; Satisfaction; Ecotourism; Tourism Village; Batu-East Java.
EDUKASI STRATEGI DIGITAL MARKETING DAN PENCATATAN FINANCIAL SEDERHANA DENGAN APLIKASI SMART PHONE UNTUK MENINGKATKAN PENJUALAN UMKM KERUPUK BAWANG DI DESA KEDALI LAMONGAN Fatichatur Rachmaniyah; Siti Shoimah; Moh. Azus Shony Azar; Aldhian Nur Isnaini
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.158

Abstract

This pandemic is increasingly hampering the development of Indonesian SMEs. The restrictions imposed have made the sales level of SMEs decrease significantly. Therefore, SMEs must be required to be creative in using digital application media to survive. So this is important for SMEs to know about digital marketing and how to record finances with smartphone applications to make the right financial decisions. The purpose of this dedication is to educate about the importance of digital marketing strategies to increase sales and manage finances with smartphone applications so that they can allocate funds more effectively. This activity was successful which resulted in the business of Kerupuk Bawang belonging to Mrs. Sholikhah already knowing how to optimize marketing with WhatsApp business features and knowing how to record finances well through the Money Manager application.
DAMPAK PENGEMBANGAN WISATA GUNUNG RATU TERHADAP EKONOMI MASYARAKAT LOKAL DESA SENDANGREJO KECAMATAN NGIMBANG KABUPATEN LAMONGAN Siti Shoimah; Nawari -
HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 14 No 2 (2022): Juli
Publisher : LPPM UNISDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This research is based on the problem of developing the Gunung Ratu tourist attraction which then has an impact on the economy of the local community in Sendangrejo Village, Ngimbang District, Lamongan Regency. The problem studied is the efforts to develop the Gunung Ratu tourist attraction and the impact of the development on the local community's economy. This research will be quite interesting because the object under study has modern forms of development combined with history and religion that contribute to the development of the Gunung Ratu tourist attraction which has an impact on the economy of the local community. The purpose of the study was to find out how the impact of the Gunung Ratu tourist attraction on the economy of the local community in Sendangrejo Village. The research method used in this research is descriptive qualitative method. The data obtained in this study were sourced from the results of interviews, observations and documentation from parties related to Gunung Ratu tourism. The results of research in the field indicate that the development carried out for the Gunung Ratu tourist attraction is in the form of infrastructure in tourist areas, motorbike paragliding rentals, and horse rentals. With the formation of this development, local community benefit, such as increased income, the emergence of jobs. Community needs are met, control and ownership are still fully held by the community.
Pemberdayaan Masyarakat melalui Pelatihan Budidaya Hidroponik Sayuran sebagai Upaya Pembentukan Agropreneur Muda Istiqomah Istiqomah; Siti Shoimah; Ridho Bagus Setiawan; Syaiful Amin Ardiansyah; Nur Vinda Eka Sholikhatus
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6, No 2 (2022): Oktober 2022
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.745 KB) | DOI: 10.30734/j-abdipamas.v6i2.2757

Abstract

One of the important community empowerment to be developed is the expertise in the field of entrepreneurship, especially in agriculture, which is called agropreneur. Entrepreneurship in agriculture has recently become something that people are aware of along with the increasing demand for food and vegetables. Hydroponics is an alternative to plant cultivation using simple technology that makes it easier for people to grow crop. especially vegetables. Hydroponic cultivation training is aimed to young people in the hope of being able to motivate and initiate the formation of entrepreneurs in agricultural sector (agriprenuership). This program employed several stages; potential observation, socialization, training, program assistance, and final assessment. The results showed that: (1) 100 percent of the hydroponic cultivation training participants understand the theory and practice of hydroponic vegetable cultivation, (2) Lettuce plants from the training program were normal in size and freshness. The level of lettuce leaf damage caused by pests and diseases is low. Lettuce produced from this training program is suitable for consumption and commercial marketing. Salah satu pemberdayaan masyarakat yang penting untuk dikembangkan adalah keahlian bidang wirausaha khususnya di bidang pertanian yang disebut sebagai agropreneur. Kewirausahaan di bidang pertanian belakangan ini menjadi hal yang disadari masyarakat seiring dengan meningkatkan kebutuhan akan pangan dan sayuran. Hidroponik merupakan alternatif budidaya tanaman dengan menggunakan teknologi yang sederhana umtuk memudahkan masyarakat dalam bercocok tanam, terutama jenis sayuran. Pelatihan budidaya hidroponik ditujukan bagi kalangan muda dengan harapan mampu memotivasi dan menginiasi terbentuknya wirausahawan bidang pertanian (agropreneurship). Metode pelaksanaan pengabdian yang digunakan dalam program ini adalah observasi potensi, sosialisasi, pelatihan, pendampingan program, dan asesmen akhir. Hasil pengabdian masyarakat ini adalah: (1) 100 persen peserta pelatihan budidaya hidroponik memahami secara teori dan praktik tentang budidaya tanaman sayuran secara hidroponik, (2) Tanaman selada hasil program pelatihan memiliki ukuran dan kesegaran yang normal. Tingkat kerusakan daun selada akibat setangan hama dan penyakit adalah rendah. Selada yang dihasilkan dari program pelatihan ini layak dikonsumi dan dipasarkan secara komersil.
Co-Authors Abidatus Suroya, Naela Agustiningtyas, Eka Ahmad Jemy Ahmad Sholikin Aldhian Nur Isnaini Aldhian Nur Isnaini Ali muhajir, Ali Ana Fitriyatul Bilgies, Ana Fitriyatul Anis Nafiatul Umah Anjelika, Selfi Quraini Ari Rusnia Widhya F Widhya Avia Nur Kholifah Ayu, intan Cinta Ayu Amaliyah Amaliyah Desy Putri Ayu Nurvita Sari Devi Nur Mayang Sari Dian Eka Kusumawati Eka Puspita Sari Maaidah Faiqotul Himma, Faiqotul Fatichatur Rachmaniyah Fatichatur Rachmaniyah Handariyatul Maimunah Hasmah Hasmah Have Zulkarnaen Ismawati Ismawati Istiqomah, Istiqomah Ita Aristia Sa'ida Khoirul Umam Laila Arisandra, Martha Latif Maulana Latif, Nashrudin M. Donny Saputra Martha Laila Arisandra, Martha Laila Maulidia Putri, Ihza Zamzara Mochammad Al Musadieq Moh. Ali Wafa Moh. Azus Shony Azar Moh. Azus Shony Azar N i’ma turroviah Nafahatus Sahariyah Nawari Nawari Novi Darmayanti Novi Darmayanti Nur Faidzin Nur Vinda Eka Sholikhatus Nurul Fauziyah Putri, Windy Anissa Amilia Rachmaniyah, Fatichatur Rahajaan, Thomas Evi Viktor Ridho Bagus Setiawan Rifky Ardhana Kisno Saputra Rizal bahary, Achmad Rosyid, Muhammad Sahri Sahri Shinta Maharani Trivena Suhariyanto Suhariyanto Suryadi, I Gede Iwan Syaiful Amin Ardiansyah Umar Nimran Wahyu Ginanjar A.S Wulansari, Kristin