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All Journal JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) TEKNOLOGI : Jurnal Ilmiah dan Teknologi Journal of Artificial Intelligence and Innovative Applications (JOAIIA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Efektif PENGABDIAN SOSIAL Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Manajemen & Pendidikan
Sewaka Sewaka
Universitas Pamulang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Transportation Other

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Sosialisasi Literasi Digital Komunikasi pada Siswa SD di Yayasan Sahabat Yatim, Bintaro-Tangerang Selatan (212-222) Katry Anggraini; Sewaka Sewaka
Jurnal Pengabdian Sosial Vol 3, No 2 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v3i2.32134

Abstract

Kemajuan di bidang teknologi adalah suatu keniscayaan yang tidak bisa kita hindari. Kemajuan teknologi ini sangat membantu siswa mencari dan mendapatkan ilmu dengan cepat dan Belajar pun bisa dilaksanakan di mana saja dan kapan saja dengan bantuan alat komunikasi yang canggih. Tetapi di samping manfaat yang bisa diperoleh dari penggunaannya, muncul pula dampak negatif seperti munculnya rasa malas untuk melakukan aktifitas sosial dan menyebabkan turunnya daya konsentrasi terutama disaat belajar yang tak sedikit membuat anak menjadi tertekan serta terpisah dari lingkungan sosialnya. Komunikasi bukan sekedar penerusan informasi dari suatu sumber kepada publik, ia lebih mudah dipahami sebagai penciptaan kembali gagasan–gagasan informasi oleh publik jika diberikan petunjuk dengan simbol, slogan, atau tema pokok. Kesimpulannya bahwa komunikasi adalah hubungan antar manusia dalam rangka mencapai saling pengertian (mutual understanding). Sosialisasi Pengabdian kepada Masyarakat (PKM) ini memberikan edukasi untuk menerapkan literasi digital dapat membuat masyarakat jauh lebih bijak dalam menggunakan serta mengakses teknologi. Dalam bidang teknologi, khususnya informasi dan komunikasi, literasi digital berkaitan dengan kemampuan penggunanya. Kemampuan untuk menggunakan teknologi sebijak mungkin demi menciptakan interaksi dan komunikasi yang positif. Edukasi ini untuk kecakapan pengguna dalam literasi digital mencakup kemampuan untuk menemukan, mengerjakan, mengevaluasi, menggunakan, membuat serta memanfaatkannya dengan bijak, cerdas, cermat serta tepat sesuai kegunaannya. Untuk mencapai tujuan kegiatan ini digunakan metode simulasi pada video yang ditayangkan dengan cara memberi penjelasan tentang materi literasi digital komunikasi melalui tanya jawab, serta penyelesaian dari permasalahan yang dihadapi dalam kehidupan sehari-hari.Kata kunci:  sosialisasi, literasi digital, komunikasi, dan siswa
PENGGUNAAN MEDIA KOMUNIKASI DIGITAL DALAM MEMPROMOSIKAN BRAND IMAGE DI YAYASAN PANTI ASUHAN YATIM PIATU DAN DHUAFA MAKTABUL AITAM TANGERANG Katry Anggraini; Sewaka Sewaka; Firman Amir
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28200

Abstract

ABSTRACT In the last decade, digital communication media has been frequently used by marketers in addition to selling products, as well as building brands. Digital marketing that is carried out by many companies or organizations turns out to have a big impact in increasing brand awareness of the products or services they sell. In carrying out a digital marketing strategy, it is required to be creative in marketing products. It is intended that the products being marketed can be easily remembered by the market. Advances in information technology that are all digital like now, where communication is done online. The content of the message is very important. The more message content an organization or company has, the easier it will be for someone to find products or services offered by the organization or company. Effective message content is valuable, relevant and optimal message content that is published consistently across platforms. To create or formulate an effective message, marketers need to understand several things, namely the message must combine the core brand, values, and principles of the whole company or organization, the message must be aligned with the fundamental goals, and the message needs to be adapted to the target audience and the channels or media used. . Social media is one of the digital communication media that has a large number of active users in Indonesia. In addition, currently social media is also used as a medium of online marketing communication. Through digital communication media, online businesses can easily market their products by uploading photos or videos about the products or services being sold. Utilizing digital communication media, business people can strengthen their brand image to the public. Community Service (PKM) is carried out by providing counseling so that information can be channeled to foundation staff and from several Community Service results (PKM) related to education on the use of digital communication media in terms of promoting brand image. The results obtained in this extension education are technology-based marketing techniques by utilizing digital communication media. Digital communication media is an effective marketing tool because social media is a means of communication that is widely used by society today. Keywords: Digital Communication Media, Promotion, and Brand Image
Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Nurmin Arianto; Sewaka Sewaka; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

Abstract

The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).
Co-Authors Aceng Abdul Hamid Andri Khairul Anwar Anggun Purnomo Anri Ani Ardhi Febriansyah Ari Ardiana Sapari Daud Yusuf Debora Libraini Sinaga Derita Qurbani Dimas Muhammad Thoifur Eka Retno Utari Estiningsih Estiningsih Fadhilah Hanifah Firman Amir Fredy Dwi Ibnu S. Herfando Herfando Ibrahim Bali Pamungkas Katry Anggraini Kiki Rizki Amelia M. Zakka Muhamad Cikdan Nova Wisnianingsih Nurmin Arianto Sarah Sausan Hanun Sudiman Sudiman Syabrina Fitriyani Syifa Puspa Pertiwi Vania Renata Ethelda Vita Stefanya Christina Wahyu Adiningsih Widyagustina Ismayanti Wuguh Pitono