Garuda - Garba Rujukan Digital

Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen pada Pasar Swadaya Pamulang 2 di Tangerang Selatan Ardhi Febriansyah; Ari Ardiana Sapari; Herfando Herfando; M. Zakka; Sewaka Sewaka
Jurnal Ilmiah PERKUSI Vol 2, No 3 (2022): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v2i3.23901

Penelitian ini bertujuan untuk mengetahui pengaruh lokasi dan kualitas pelayanan terhadap keputusan pembelian pada Pasar Swadaya Pamulang 2 di Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini lokasi berpengaruh signifikan terhadap keputusan pembelian sebesar 39,4%, uji hipotesis diperoleh t hitung > t tabel atau (7,824 > 1,986). Kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian sebesar 39,3%, uji hipotesis diperoleh t hitung > t tabel atau (7,805 > 1,986). Lokasi dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 11,014 + 0,361X1 + 0,374X2 dan kontribusi pengaruh sebesar 49,5%, uji hipotesis diperoleh F hitung > F tabel atau (45,534 > 2,700).

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Routine Coffee & Eatery di Tangerang Selatan Syifa Puspa Pertiwi; Kiki Rizki Amelia; Wahyu Adiningsih; Sewaka Sewaka; Katry Anggraini
Jurnal Ilmiah PERKUSI Vol 2, No 4 (2022): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v2i4.25286

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian pada Routine Coffee & Eatery di Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 36,7%, uji hipotesis diperoleh t hitung > t tabel atau (7,863 > 1,984). Kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian sebesar 48,6%, uji hipotesis diperoleh t hitung > t tabel atau (9,634 > 1,984). Promosi dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 9,236 + 0,290X1 + 0,492X2 dan kontribusi pengaruh sebesar 55,5%, uji hipotesis diperoleh F hitung > F tabel atau (60,578 > 2,700).

Sosialisasi Literasi Digital Komunikasi pada Siswa SD di Yayasan Sahabat Yatim, Bintaro-Tangerang Selatan (212-222) Katry Anggraini; Sewaka Sewaka
Jurnal Pengabdian Sosial Vol 3, No 2 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v3i2.32134

Kemajuan di bidang teknologi adalah suatu keniscayaan yang tidak bisa kita hindari. Kemajuan teknologi ini sangat membantu siswa mencari dan mendapatkan ilmu dengan cepat dan Belajar pun bisa dilaksanakan di mana saja dan kapan saja dengan bantuan alat komunikasi yang canggih. Tetapi di samping manfaat yang bisa diperoleh dari penggunaannya, muncul pula dampak negatif seperti munculnya rasa malas untuk melakukan aktifitas sosial dan menyebabkan turunnya daya konsentrasi terutama disaat belajar yang tak sedikit membuat anak menjadi tertekan serta terpisah dari lingkungan sosialnya. Komunikasi bukan sekedar penerusan informasi dari suatu sumber kepada publik, ia lebih mudah dipahami sebagai penciptaan kembali gagasan–gagasan informasi oleh publik jika diberikan petunjuk dengan simbol, slogan, atau tema pokok. Kesimpulannya bahwa komunikasi adalah hubungan antar manusia dalam rangka mencapai saling pengertian (mutual understanding). Sosialisasi Pengabdian kepada Masyarakat (PKM) ini memberikan edukasi untuk menerapkan literasi digital dapat membuat masyarakat jauh lebih bijak dalam menggunakan serta mengakses teknologi. Dalam bidang teknologi, khususnya informasi dan komunikasi, literasi digital berkaitan dengan kemampuan penggunanya. Kemampuan untuk menggunakan teknologi sebijak mungkin demi menciptakan interaksi dan komunikasi yang positif. Edukasi ini untuk kecakapan pengguna dalam literasi digital mencakup kemampuan untuk menemukan, mengerjakan, mengevaluasi, menggunakan, membuat serta memanfaatkannya dengan bijak, cerdas, cermat serta tepat sesuai kegunaannya. Untuk mencapai tujuan kegiatan ini digunakan metode simulasi pada video yang ditayangkan dengan cara memberi penjelasan tentang materi literasi digital komunikasi melalui tanya jawab, serta penyelesaian dari permasalahan yang dihadapi dalam kehidupan sehari-hari.Kata kunci: sosialisasi, literasi digital, komunikasi, dan siswa

PENGGUNAAN MEDIA KOMUNIKASI DIGITAL DALAM MEMPROMOSIKAN BRAND IMAGE DI YAYASAN PANTI ASUHAN YATIM PIATU DAN DHUAFA MAKTABUL AITAM TANGERANG Katry Anggraini; Sewaka Sewaka; Firman Amir
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28200

ABSTRACT In the last decade, digital communication media has been frequently used by marketers in addition to selling products, as well as building brands. Digital marketing that is carried out by many companies or organizations turns out to have a big impact in increasing brand awareness of the products or services they sell. In carrying out a digital marketing strategy, it is required to be creative in marketing products. It is intended that the products being marketed can be easily remembered by the market. Advances in information technology that are all digital like now, where communication is done online. The content of the message is very important. The more message content an organization or company has, the easier it will be for someone to find products or services offered by the organization or company. Effective message content is valuable, relevant and optimal message content that is published consistently across platforms. To create or formulate an effective message, marketers need to understand several things, namely the message must combine the core brand, values, and principles of the whole company or organization, the message must be aligned with the fundamental goals, and the message needs to be adapted to the target audience and the channels or media used. . Social media is one of the digital communication media that has a large number of active users in Indonesia. In addition, currently social media is also used as a medium of online marketing communication. Through digital communication media, online businesses can easily market their products by uploading photos or videos about the products or services being sold. Utilizing digital communication media, business people can strengthen their brand image to the public. Community Service (PKM) is carried out by providing counseling so that information can be channeled to foundation staff and from several Community Service results (PKM) related to education on the use of digital communication media in terms of promoting brand image. The results obtained in this extension education are technology-based marketing techniques by utilizing digital communication media. Digital communication media is an effective marketing tool because social media is a means of communication that is widely used by society today. Keywords: Digital Communication Media, Promotion, and Brand Image

Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Nurmin Arianto; Sewaka Sewaka; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).

Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Nurmin Arianto; Sewaka Sewaka; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

The aim of this study is to examine the impact of promotion, company image, service quality, and location on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur. Using a quantitative method, the study employed Slovin's formula for sampling, resulting in 110 respondents. Data analysis included validity and reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis testing. The findings reveal that promotion, company image, service quality, and location each have a significant influence on customer satisfaction, with determination coefficients of 29.8%, 33.3%, 32.1%, and 27.5% respectively, all passing the t-test (t count > t table). Simultaneously, these factors significantly affect customer satisfaction, as evidenced by the regression equation Y = 12.186 + 0.117X1 + 0.271X2 + 0.141X3 + 0.043X4, with a determination coefficient of 39.6% and F count > F table (18.839 > 3.080). The remaining 60.4% is attributed to other factors not examined in this study. In conclusion, promotion, company image, service quality, and location collectively have a significant impact on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur.

Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Nurmin Arianto; Sewaka Sewaka; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

The aim of this study is to examine the impact of promotion, company image, service quality, and location on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur. Using a quantitative method, the study employed Slovin's formula for sampling, resulting in 110 respondents. Data analysis included validity and reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis testing. The findings reveal that promotion, company image, service quality, and location each have a significant influence on customer satisfaction, with determination coefficients of 29.8%, 33.3%, 32.1%, and 27.5% respectively, all passing the t-test (t count > t table). Simultaneously, these factors significantly affect customer satisfaction, as evidenced by the regression equation Y = 12.186 + 0.117X1 + 0.271X2 + 0.141X3 + 0.043X4, with a determination coefficient of 39.6% and F count > F table (18.839 > 3.080). The remaining 60.4% is attributed to other factors not examined in this study. In conclusion, promotion, company image, service quality, and location collectively have a significant impact on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur.

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