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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Oh Zi Jian
Kolej Vokasional Batu Lanchang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.92 KB) | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
A Study on Successful Brand Promotion Strategy of Coway Padmalini Singh; Divya S; Lim Chee Shan; Daisy Mui Hung Kee; Lee Zhen Wei; Hong Chin Yee; Mao Xinyu; Nuruldiana Binti Jamry; Oh Zi Jian; Nor Ramadhani Binti Arsathali; Nurul Erni Athirah Binti Kamaruzzaman
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.52 KB) | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
The Impact of Workplace Stress on Employee Productivity: A Study at FamilyMart Malaysia Oh Zi Jian; Nur Alia Natasya Binti Zulkifli; Nur Alia Syafiqah Binti Salim; Nur Aliah Safia Binti Zakie; Nur Alya Amani Binti Mohamad Zawawi; Harshita Gupta; Priyanshi Ramani; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4643

Abstract

This study examines the impact of workplace stress on employee productivity among frontline employees at FamilyMart Malaysia, a rapidly expanding convenience-store chain operating in a high-demand retail environment. Despite extensive research on workplace stress, empirical evidence within Malaysia’s convenience-store sector remains limited. Using a quantitative cross-sectional design, data were collected from 57 current and former FamilyMart employees through an online survey. The findings reveal that workplace stress, particularly workload pressure and customer-related demands, significantly reduces employee productivity by impairing concentration, motivation, and task accuracy. Regression analysis confirms that workplace stress is a significant predictor of reduced productivity, while emotional exhaustion plays a mediating role in this relationship. The study highlights workload pressure as the most dominant stressor affecting performance. These findings underscore the importance of implementing effective staffing strategies, supportive work practices, and employee well-being initiatives to enhance productivity and sustain service quality in fast-paced retail operations.
The Double-Edged Sword of Influencer Marketing: Insights from Skincare and Makeup Brands Oh Zi Jian; Nur Batrisyia Mohd Yussri; Nur Dhia Batrisyia Rohisam; Nur Awatif Yusra; Nur Ariana Shaffrina Mohd Shahrir; Yashika Bhardwaj; Muhammad Hussain Siraj Ud Din; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4644

Abstract

Influencer marketing has become a dominant promotional strategy in the skincare and makeup industry. Study shown that influencer marketing relies on the psychological effect of social proof, whereby individuals tend to imitate some behavior or preference in individuals with whom they can identify (Revinzky et al., 2025). c However, questions remain, does the investment truly pay off? While a viral post can boost brand visibility, attract new customers, and increase profits, influencer campaigns also carry risks, including controversies, financial losses, and potential damage to brand reputation. This study examines the effects of influencer marketing by analyzing how influencer credibility, perceived authenticity, customer trust, perceived negative and brand image. This findings highlight the double-edged nature of influencer marketing where convenience-driven engagement must be balanced with authenticity to maintain customer trust. Data were obtained from 160 respondents and examined to evaluate the proposed hypothesis
Assessing Customer Trust, Satisfaction, and Loyalty in the Malaysian Ice Cream and Milk Tea Industry Hala Najwan; Oh ZI Jian; Wen Kai Goh; Yong Teng Foo; Fatimah Az Zahraa` Azali; Xi Gao; Arya Tripathi; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3504

Abstract

This study investigates customer satisfaction, trust, and loyalty within Malaysia's ice cream and milk tea industry, focusing on Mixue Ice Cream Tea. While previous research has predominantly examined how factors such as taste, perceived price, and service quality impact customer satisfaction, this study aims to bridge the gap by exploring the transition from customer loyalty to brand loyalty and its subsequent effect on brand competitiveness. Utilizing a quantitative approach, online surveys were administered to milk tea consumers across Malaysia. The analysis reveals that customer satisfaction and customer loyalty have a positive association, supporting Hypothesis H1, while customer trust significantly influences customer loyalty, confirming Hypothesis H2. However, the analysis rejects Hypotheses H4 and H5, indicating no substantial positive association between customer satisfaction and trust with brand loyalty. Notably, customer loyalty shows a strong positive relationship with brand loyalty, thus supporting Hypothesis H3. These findings contribute to the existing literature by detailing how customer satisfaction and trust evolve into strong brand loyalty and provide strategic recommendations to enhance Mixue Ice Cream Tea's competitiveness in the FB sector
A Study on Successful Brand Promotion Strategy of Coway Padmalini Singh; Divya S; Lim Chee Shan; Daisy Mui Hung Kee; Lee Zhen Wei; Hong Chin Yee; Mao Xinyu; Nuruldiana Binti Jamry; Oh Zi Jian; Nor Ramadhani Binti Arsathali; Nurul Erni Athirah Binti Kamaruzzaman
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
Co-Authors A.A. Gde Satia Utama Arya Tripathi Daisy Mui Hung Kee Daisy Mui Hung Kee Divya S Fatimah Az Zahraa` Azali Hala Najwan Harshita Gupta Hong Chin Yee Lee Zhen Wei Lim Chee Shan Mao Xinyu Muhammad Hussain Siraj Ud Din Nofel Andriawan Nor Ramadhani Binti Arsathali Nur Alia Natasya Binti Zulkifli Nur Alia Syafiqah Binti Salim Nur Aliah Safia Binti Zakie Nur Alya Amani Binti Mohamad Zawawi Nur Ariana Shaffrina Mohd Shahrir Nur Awatif Yusra Nur Batrisyia Mohd Yussri Nur Dhia Batrisyia Rohisam Nur Syawaltul Aisyah Binti Mohamad Hussa Nurul Erni Athirah Binti Kamaruzzaman Nuruldiana Binti Jamry Padmalini Singh Priyanshi Ramani Ramizah Fatimah Binti Al-Rifae Wafiq Bin Hasly Wan Nurin Afrina Binti Wan Musa Wen Kai Goh Xi Gao Yashika Bhardwaj Yong Teng Foo