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This Author published in this journals
All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Oh Zi Jian
Kolej Vokasional Batu Lanchang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.92 KB) | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
A Study on Successful Brand Promotion Strategy of Coway Padmalini Singh; Divya S; Lim Chee Shan; Daisy Mui Hung Kee; Lee Zhen Wei; Hong Chin Yee; Mao Xinyu; Nuruldiana Binti Jamry; Oh Zi Jian; Nor Ramadhani Binti Arsathali; Nurul Erni Athirah Binti Kamaruzzaman
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.52 KB) | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Co-Authors A.A. Gde Satia Utama Daisy Mui Hung Kee Divya S Hong Chin Yee Lee Zhen Wei Lim Chee Shan Mao Xinyu Nofel Andriawan Nor Ramadhani Binti Arsathali Nur Syawaltul Aisyah Binti Mohamad Hussa Nurul Erni Athirah Binti Kamaruzzaman Nuruldiana Binti Jamry Padmalini Singh Ramizah Fatimah Binti Al-Rifae Wafiq Bin Hasly Wan Nurin Afrina Binti Wan Musa