Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia

Oh Zi Jian (Kolej Vokasional Batu Lanchang)
A.A. Gde Satia Utama (Universitas Airlangga)
Wan Nurin Afrina Binti Wan Musa (Kolej Vokasional Batu Lanchang)
Wafiq Bin Hasly (Kolej Vokasional Batu Lanchang)
Ramizah Fatimah Binti Al-Rifae (Kolej Vokasional Batu Lanchang)
Nur Syawaltul Aisyah Binti Mohamad Hussa (Kolej Vokasional Batu Lanchang)
Nofel Andriawan (Universitas Airlangga)

International Journal of Applied Business and International Management
Vol 6, No 2 (2021): August 2021

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.