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All Journal Advances in Global Economics and Business Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific

A.A. Gde Satia Utama

Universitas Airlangga

Author-ID : 2521868

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 10 Documents Claim Missing Document

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Articles

Factors Influencing Consumer Behaviour: A Case of McDonald’s A.A. Gde Satia Utama; Navaneetha Kumar; Sam Jing Wen; Daisy Mui Hung Kee; Tan Min Er; Tan Pei Xin; Yeoh Jun Yuan; Mohideen Hasifa A; Vaishnavi Yadav; Rajesh Kumar Nair; Wulan Ruhiyyih Khanum; Kshitij Shukla; Varsha Ganatra
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to examine the elements that affect the behaviour of consumer in the fast-food industry (McDonald’s). It also aims to investigate how McDonald’s responds to alter environment and consumer behaviour. The effective recommendation will give after carried out the research. This is relevant to research on such topic as obesity and other health associated problems that currently facing have attracted public attention. As a global fast-food company, McDonald’s has a strong vision of being the best fast-service dining experience in the world fast-food industry. Being the best means offering superior value of product and service in good quantity and quality so that every consumer satisfied with McDonald’s. McDonald’s believe that job satisfaction and motivation are one of the contributing factors to consumer behaviour of McDonald’s. A quantitative approach was adopted and self-administered questionnaire survey was distributed to collect data from the consumer.

A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers Rajesh Kumar Nair; Varsha Ganatra; Ooi Tian Xiang; Daisy Mui Hung Kee; Ooi Pei Ying; Teh Jing Xuan; Tan Sia Ling; Priyanka Sebastian; Uma Warrier; Amol Sanjay Karkare; Rupesh Sinha; Dian Pratama; A.A. Gde Satia Utama; Vinay Mehta
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.

Factors Influencing Customers’ Purchasing Behavior and Satisfaction in Pizza Hut Kok Ban Teoh; Miguel Cordova; Nana Nur Hasanah; A.A. Gde Satia Utama; Ainin Syazana; Daisy Mui Hung Kee; Alif Azrul; Amirul Raziq; Bing Lin Ang
Advances in Global Economics and Business Journal Vol. 2 No. 1 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Fast food restaurants are prominent in many countries and they emphasize factors that can influence their customers’ purchasing behavior and boost their satisfaction of dining in and ordering online from their restaurants. The purpose of this study is to identify the factors that are influencing customers’ purchasing behavior and satisfaction in Pizza Hut to provide useful advice to the business to assist the management in planning their strategies. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. The participants in the survey totaled 106 Pizza Hut customers from Malaysia and Indonesia. The results of this study were Pizza Hut customers’ behavior is influenced by cultural factors, environmental and family factors, promotional and marketing factors, promotional price factors, and lifestyle factors while customers’ satisfaction is influenced by the variety of menu options, availability of payment methods, ease of navigation on the website, the service quality and other factors. They are helpful for the company to implement strategies to grasp customers’ attention and improve its performance.

Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.

The Performance of Foodpanda During The Pandemic: A Study of Consumers' Perspective Azimah Shazeeda Suleiman; Daisy Mui Hung Kee; Asraaf Mohmed Azmi; Da Wei Chan; Jhing Hoong Aw; Wulan Ruhiyyih Khanum; A.A. Gde Satia Utama
Journal of the Community Development in Asia (JCDA) Vol 4, No 3 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Foodpanda is a food delivery service widely known among Malaysians for ordering food and groceries. Due to the pandemic outbreak, the usage of Foodpanda apps has rapidly increased. The objective of the study is to identify the performance of Foodpanda during the pandemic and if Foodpanda is the favorite food delivery service. A total of 150 Foodpanda customers participated in the survey. Results indicated that Foodpanda is ranked as the most favorite food delivery service in Malaysia. The results also indicated that customer satisfaction and loyalty are the key elements of the better performance of Foodpanda. The recommendation is presented.

Thai Airways Restructuring Plan to Avert Bankruptcy Rupesh Sinha; Navaneetha Kumar; Chinmay Gandre; Rajesh Kumar Nair; Finn Alessandrino; Daisy Mui Hung Kee; Jullia Deol; Khairunraihani Mohd Samuddin; Nor Asyiqin Rosmadi; Rif’atul Muna; A.A. Gde Satia Utama
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.

Influences of Advertisement on Buying Behaviour A.A. Gde Satia Utama; Rajesh Kumar Nair; Wan En Cheng; Daisy Mui Hung Kee; ZeXian Chen; Min Ru Cheng; ZiHang Cheng; Shruti Talesara
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.

Impact of COVID-19 on the Sales Trend of E-commerce In Malaysia Eugene Gan Hing Jian; Dong Ru Han; Du Guan Ting; Efa Afzan Bt Mohd Kamal Bahri; Mariajose Ruiz Atencio; A.A. Gde Satia Utama; James Perez-Moronnb
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 2 (2022): June Edition of International Journal of Accounting Finance in Asia Pasific
Publisher : AIBPM Publisher

On March 2020, the Coronavirus pandemic spread globally, and the tendencies have been profoundly altered. This pandemic also made doing business extremely tough. As international borders tighten, people around the world are forced to stay in their home and shops are closed, businesses are now facing new challenges and difficulties. Many businesses are facing closure either temporarily or permanently, leaving workers with months of financial burden and anxieties. Consumer behaviour was forced to alter on a massive scale. People in isolation or under lockdown cannot go about their daily lives because local businesses have been ordered to close for safety reasons. This paper investigates the current e-commerce trends in this Covid-19 pandemic, as well as how e-commerce advancements may affect customer behaviour in the future and the growth of e-commerce due to Covid-19. E-commerce has become a substitute in this pandemic and e-retailers must provide quality products that usually customers buy in physical stores traditionally. Keywords: Covid-19, E-Commerce, Pandemic, Sales Trend, E-Retailer

A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period A.A. Gde Satia Utama; Monica Verma; Jing Yi Ng; Daisy Mui Hung Kee; Chun Shuen Nga; Nik Nadia Izzati; Yu Xuan Ng; Fadhilah Khoiruwnia
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

During the pandemic period, people nowadays have two shopping choices, either online or shopping at physical stores. The research was conducted to investigate the impact of the rising of E-commerce during the pandemic period against Tesco consumer purchasing behavior. Three hypotheses are carried out to determine the direction of this research. This research was conducted by having a survey with 100 eligible respondents. Descriptive analysis, regression analysis, and other tests were summarized to determine the relationships of the three hypothesis. The findings indicate that social need, convenience, and business performance have a simultaneous effect on consumer purchasing behavior. Consumer purchasing behavior was statistically associated with convenience and business performance.

Effective Marketing Strategies of McDonaldâ€™s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

The purpose of this study is to examine the effective marketing strategies of McDonaldâ€™s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.

Co-Authors Adinda Dessy Indriana Safitri Ainin Syazana Ajay Massand Alif Azrul Amirul Raziq Amol Sanjay Karkare Asraaf Mohmed Azmi Azimah Shazeeda Suleiman Bing Lin Ang Chai Yeong Jin Chinmay Gandre Chong Chiew Ling Chun Shuen Nga Da Wei Chan Daisy Mui Hung Kee Dong Ru Han Du Guan Ting Efa Afzan Bt Mohd Kamal Bahri Eugene Gan Hing Jian Fadhilah Khoiruwnia Finn Alessandrino Hafizh Sasining Ramadhan Irene Saw Ai Ling James Perez-Moronnb Jhing Hoong Aw Jhonathan Whiryawan Jing Yi Ng Jullia Deol Khairunraihani Mohd Samuddin Kok Ban Teoh Kshitij Shukla Liang Mei Qi Liem Gai Sin Liem Gai Sin Lim Hooi Sien Lim Sin Chen Madhu Ashok Pandey Mariajose Ruiz Atencio Miguel Cordova Min Ru Cheng Mohideen Hasifa A Monica Verma Nana Nur Hasanah Navaneetha Kumar Navaneetha Kumar Ng Pui Yan Nik Nadia Izzati Nofel Andriawan Nor Asyiqin Rosmadi Nur Syawaltul Aisyah Binti Mohamad Hussa Oh Zi Jian Ooi Pei Ying Ooi Tian Xiang Phuan Mun Zhin Pratama, Dian Priyanka Sebastian Puran Puran Purvika Pawar Rajesh Kumar Nair Ramizah Fatimah Binti Al-Rifae Rif’atul Muna Rudresh Pandey Rupesh Sinha Rupesh Sinha Sahil Verma Sam Jing Wen Shruti Talesara Shweta Pandey Tan Hui Min Tan Jia Tien Tan Min Er Tan Pei Xin Tan Sia Ling Teh Jing Xuan Uma Warrier Vaishnavi Yadav Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Vinay Mehta Wafiq Bin Hasly Wan En Cheng Wan Nurin Afrina Binti Wan Musa Wong Sin Yue Wulan Ruhiyyih Khanum Yalla Satya Sai Venkata Sri Harsha Yeoh Jun Yuan Yip Jia Hui Yu Xuan Ng ZeXian Chen ZiHang Cheng

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