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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Oh Zi Jian
Kolej Vokasional Batu Lanchang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : International Journal of Applied Business and International Management

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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.92 KB) | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Co-Authors A.A. Gde Satia Utama Daisy Mui Hung Kee Divya S Hong Chin Yee Lee Zhen Wei Lim Chee Shan Mao Xinyu Nofel Andriawan Nor Ramadhani Binti Arsathali Nur Syawaltul Aisyah Binti Mohamad Hussa Nurul Erni Athirah Binti Kamaruzzaman Nuruldiana Binti Jamry Padmalini Singh Ramizah Fatimah Binti Al-Rifae Wafiq Bin Hasly Wan Nurin Afrina Binti Wan Musa