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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Min Ru Cheng
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influences of Advertisement on Buying Behaviour A.A. Gde Satia Utama; Rajesh Kumar Nair; Wan En Cheng; Daisy Mui Hung Kee; ZeXian Chen; Min Ru Cheng; ZiHang Cheng; Shruti Talesara
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.955 KB) | DOI: 10.32535/ijafap.v4i3.1202

Abstract

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.
Co-Authors A.A. Gde Satia Utama Daisy Mui Hung Kee Rajesh Kumar Nair Shruti Talesara Wan En Cheng ZeXian Chen ZiHang Cheng