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Fahleti, Widya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENERAPAN MANAJEMEN SUPPLY CHAIN MAKANAN BEKU (FROZEN FOOD) PADA CV. MANDALA ABADI SEJAHTERA DI DESA LOA JANAN ULU Nur Fitri, Kholifah; Fahleti, Widya; Akhmadiansyah
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8196

Abstract

This research is entitled Application of Supply Chain on CV. Mandala Abadi Sejahtera in Loa Janan Ulu Village aims to find out and describe the implementation of supply chain management in the frozen food business CV. Mandala Abadi Sejahtera which is effective and efficient and to find out and describe supply chain management in the frozen food business CV. Mandala Abadi Sejahtera in Loa Janan. The research used by researchers used qualitative descriptive methods. This type of qualitative descriptive research is a recording procedure to describe or describe the condition of a subject, and qualitative descriptive research. By conducting observations and interviews obtained, the CV frozen food supply chain. Mandala Abadi Sejahtera involves at least 5 main actors, namely suppliers, producers, distributors, retailers and final consumers. The supply chain system has not been implemented perfectly. And find out what problems there are, such as an inadequate refrigerator. In this case the supply chain still uses a conventional system in the sense of creating close ties with its suppliers. CV. Mandala Abadi Sejahtera does not have its own logistics department. Usually they deliver the products they market themselves to one agent or customer to another. Business scale and cost constraints are common reasons for UMKM not to have their own logistics department. For the efficiency that CV wants to achieve. Mandala Abadi Sejahtera is still not optimal because they do not implement supply chain management as a whole. Supply Chain Management is run by the CV business
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KULA KOPI Misniasari, Nia; Fahleti, Widya; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82106

Abstract

The study entitled The Influence of Service Quality and Promotion on Purchasing Decisions at Kula Kopi aims to determine the influence of service quality on purchasing decisions, the influence of promotion on purchasing decisions and the influence of service quality and promotion on purchasing decisions at Kula Kopi. This study uses two independent variables, namely service quality and promotion and one dependent variable, namely purchasing decisions. The data in this study were collected by distributing questionnaires to 138 consumers at Kula Kopi as research samples. The sampling technique used was purposive sampling. The data analysis method used was quantitative analysis, namely validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis test consisting of t-test and F-test. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t-test, it is known that the service quality variable has a significant effect on purchasing decisions, the promotion variable also has a significant effect on purchasing decisions. In the F test, it was found that service quality and promotion had a joint influence on purchasing decisions. Keywords: Service quality, promotion and purchasing decisions
Co-Authors Akhmadiansyah Misniasari, Nia Nur Fitri, Kholifah Septira Dewi