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ANALISIS RASIO PROFITABILITAS PADA USAHA KERAMBA JARING APUNG BAPAK DONI DI KAMPUNG BARU Saher, Sayid; Inggriani, Yosi; Dewi, Septira
I-Con Media مجلد 6 عدد 1 (2023): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM6172

Abstract

The importance of knowing the value of the company will be able to give a positive signal. The value can be measured which is profitability. The research method used is descriptive research with a quantitative approach. The data used are primary data and secondary data. Data analysis uses profitability ratios, namely Net Profit Margin (NPM), Turnover Of Operating Assets (TOA), Return On Equity (ROE), and Return On Investment (ROI). From mr. Doni's floating net cage business in Kampung Baru, the results of the analysis were obtained as follows: (1) The Net Profit Margin obtained in 2021 has decreased. (2) The value of Turnover of Operating Assets (TOA) obtained in 2020 was 1.78 times while in 2021 it was 2.02 times. (3) Return On Equity (ROE) obtained 0.81% to 0.77%. (4) Return On Investment (ROI) obtained in 2020 was 0.76% while in 2021 it was 0.64%.
A PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP NIAT BELI SMARTPHONE BEKAS PADA KONTER HANDPHONE SARANG REPAIR DI KOTA BANGUN Zali, M. ROZALI; Fahleti, Widya Hana; Dewi, Septira
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72142

Abstract

The demand for information that is very fast and easy makes producers engaged in the field of communication make innovations by creating or developing practical communication tools, one of which is creating cellular phones. At this time, the sale of used smartphones has become a fairly large market and continues to grow. Many consumers choose used smartphones as a more affordable alternative compared to buying new products. The purpose of this study is to find out and examine how to manage price perceptions, product quality, and trust to build Intention to Buy Used Smartphones at Sarang Repair Mobile Counters in Kota Bangun. The research data was collected through a questionnaire. The samples studied were 50 respondents. The analytical method used in this study uses Multiple Linear Regression Analysis with hypothesis testing, namely the f-test and t-test.The results of this study indicate that (1) price perception, product quality, and trust have a simultaneous effect on the intention to purchase used smartphones at Sarang Repair  phone counter in Kota Bangun, and this has been accepted and proven to be true. (2) price perception, product quality, and trust have a partial effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true. And, (3) trust has the most dominant effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true.
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA OUTLET SELALU TEH DI TELUK DALAM Novira Rahayu Putri; Dewi, Septira; Johansyah
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8194

Abstract

Penelitian ini berjudul Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan, pengaruh harga terhadap kepuasan pelanggan dan pengaruh lokasi terhadap kepuasan pelanggan pada gerai always tea teluk dalam. Penelitian ini menggunakan 3 variabel bebas yaitu kualitas pelayanan, harga dan lokasi serta satu variabel terikat yaitu kepuasan pelanggan. Data dalam penelitian ini dikumpulkan melalui penyebaran kuesioner kepada 105 konsumen yang membeli atau mengonsumsi selalu teh sebagai sampel penelitian. Teknik pengambilan sampel yang digunakan adalah sampling tidak disengaja. Metode analisis data yang digunakan adalah analisis kuantitatif yaitu uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas dan uji heteroskedastisitas, analisis regresi linier berganda, uji hipotesis yang terdiri dari uji t, uji f dan R2. Berdasarkan analisis data diperoleh hasil bahwa indikator dalam penelitian ini valid dan reliabel. Pada uji asumsi klasik, data berdistribusi normal, tidak terjadi heteroskedastisitas dan multikolinearitas. Pada uji hipotesis pada uji t diketahui variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Pada uji F diketahui variabel kualitas pelayanan, harga dan lokasi secara simultan berpengaruh terhadap kepuasan pelanggan. Pada uji R2 diketahui besarnya pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan sebesar 77,1%. sedangkan sisanya sebesar 22,9% dipengaruhi oleh faktor lain di luar penelitian ini.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KULA KOPI Misniasari, Nia; Fahleti, Widya; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82106

Abstract

The study entitled The Influence of Service Quality and Promotion on Purchasing Decisions at Kula Kopi aims to determine the influence of service quality on purchasing decisions, the influence of promotion on purchasing decisions and the influence of service quality and promotion on purchasing decisions at Kula Kopi. This study uses two independent variables, namely service quality and promotion and one dependent variable, namely purchasing decisions. The data in this study were collected by distributing questionnaires to 138 consumers at Kula Kopi as research samples. The sampling technique used was purposive sampling. The data analysis method used was quantitative analysis, namely validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis test consisting of t-test and F-test. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t-test, it is known that the service quality variable has a significant effect on purchasing decisions, the promotion variable also has a significant effect on purchasing decisions. In the F test, it was found that service quality and promotion had a joint influence on purchasing decisions. Keywords: Service quality, promotion and purchasing decisions
STRATEGI PENINGKATAN DAYA TARIK PRODUK PADA INDUSTRI MAKANAN (Studi Kasus Kerupuk Beras Ibu Lilis di Tenggarong) Kurnia Warni, Dea; Noorhya Akhmar Ramadhan Putri, Eva; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82117

Abstract

The purpose of this study was to determine and assess the condition of Mrs. Lilis Rice Crackers Business in Tenggarong from the position of strengths, weaknesses, opportunities and threats and to find out the right strategy to be applied to Mrs. Lilis Rice Crackers Business in Tenggarong. This study uses quantitative data obtained from questionnaire data. The number of research samples was 100 people with the method of taking random sampling. The analysis tool uses SWOT analysis. Based on the SWOT matrix, it is obtained that the current position / strategy of Mrs. Lilis' Rice Crackers Business in Tenggarong is a stabilization / turn around strategy located in quadrant III, meaning that the company faces enormous market opportunities, but on the other hand Mrs. Lilis' Rice Crackers Business faces several internal weaknesses. The focus of the strategy that must be applied in this condition is to minimize the company's internal problems so that it can seize better market opportunities. Alternative strategies that can be carried out by Mrs. Lilis Rice Crackers Business in Tenggarong by looking at its position, namely the WO (weaknesses - opportunities) combination are as follows a. promotion using social media, b. adding stock variations of product results, c. expanding the distribution network with delivery services, d. Increasing business capital with low-interest bank loans, dan e. increase product shelf life
ANALISIS HARGA POKOK PRODUKSI NOVY HEADLAMP CUSTOM PADA PASAR KOTA TENGGARONG Puspita Sari, Eka; Dewi, Septira; Aryani, Farida
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82118

Abstract

This research aims to analyze the cost of production (HPP) of Novy Headlamp Custom products marketed in Teenggarong City. The method used in this research is quantitative by collecting primary and secondary data. Primary data was obtained through direct interviews with business owners and observations of production processes in the field, while secondary data was obtained from financial reports and relevant production documents. The cost components analyzed include raw material costs, labor costs, and production overhead costs. The research results show that raw material costs are the largest component in the COGS structure, followed by direct labor costs and overhead costs. Based on the analysis carried out, the HPP per unit for the Novy Headlamp Custom is Rp. 500,000. The selling price is then determined by considering the desired profit margin and market conditions in Tenggarong City. By knowing the HPP in detail, Novy Headlamp Custom can determine a pricing strategy that is more effective and competitive in the local market. The study also provides recommendations for improving production efficiency and reducing costs without compromising product quality. It is hoped that this analysis can become a reference for other small and medium businesses in managing their HPP.
Co-Authors Fahleti, Widya Fahleti, Widya Hana Farida Aryani Hana Fahleti, Widya Inggriani, Yosi Johansyah Kurnia Warni, Dea Misniasari, Nia Noorhaya. A.R.P, Eva Noorhya Akhmar Ramadhan Putri, Eva Novira Rahayu Putri Puspita Sari, Eka Saher, Sayid saputra, Soni Zali, M. ROZALI