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PENGARUH CUSTOMER EXPERIENCES TERHADAP REVISIT INTENTION DENGAN MEDIASI LEARNING IN MUSEUM DAN VISITOR SATISFACTION DI MUSEUM WAYANG Intan Audrey Indira Dewi; Dwinita Laksmidewi
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Revitalization of the museum in various cities in Indonesia by the government, including in Jakarta, aims to increase visits. To support this objective, museum needs to do the proper marketing strategies, one through experiential marketing approach.This study aims to reveal the effect of the customer experience on revisit intention with learning in museum and visitor satisfaction as mediation, from the perspective of museum visitors. This research was conducted at Museum Wayang, Jakarta. The result showed that customer experience in terms of five dimensions namely, sense, feel, think, act, and relate have positive effect on revisit intention through learning in museum and visitor satisfaction as mediating variables.

PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Dwinita Laksmidewi
Jurnal Manajemen Vol 11 No 2 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture.

PENGARUH DAYA TARIK PERASAAN BERSALAH DALAM PESAN DONASI TERHADAP PERILAKU DONASI KONSUMEN Dwinita Laksmidewi; Reinandus Aditya Gunawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i1.002

Perilaku konsumen mendonasikan barang atau uang untuk amal saat ini telah banyak berubah. Perlu daya tarik kreatif dalam pesan donasi agar program amal lebih berhasil. Penelitian ini bertujuan untuk mengkaji apakah perasaan bersalah dalam pesan donasi dapat mempengaruhi intensi donasi konsumen. Penelitian dilakukan dengan metode eksperimen, dengan partisipan konsumen milenial muda. Hasil Studi 1 menunjukkan bahwa perasaan bersalah berpengaruh signifikan terhadap intensi berdonasi, dimediasi oleh perceived consumer effectiveness. Diterapkan pada pesan donasi, hasil Studi 2 memperlihatkan bahwa pesan donasi yang menggunakan daya tarik perasaan bersalah menimbulkan empati dan rasa tanggungjawab yang berpengaruh signifikan pada intensi berdonasi, dan dimediasi oleh perasaan bersalah.

PENGARUH CUSTOMER EXPERIENCES TERHADAP REVISIT INTENTION DENGAN MEDIASI LEARNING IN MUSEUM DAN VISITOR SATISFACTION DI MUSEUM WAYANG Intan Audrey Indira Dewi; Dwinita Laksmidewi
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Revitalization of the museum in various cities in Indonesia by the government, including in Jakarta, aims to increase visits. To support this objective, museum needs to do the proper marketing strategies, one through experiential marketing approach.This study aims to reveal the effect of the customer experience on revisit intention with learning in museum and visitor satisfaction as mediation, from the perspective of museum visitors. This research was conducted at Museum Wayang, Jakarta. The result showed that customer experience in terms of five dimensions namely, sense, feel, think, act, and relate have positive effect on revisit intention through learning in museum and visitor satisfaction as mediating variables.

PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Dwinita Laksmidewi
Jurnal Manajemen Vol 11 No 2 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture.

PELATIHAN PERSIAPAN ORANG TUA MURID SD KATOLIK NUSA MELATI JAKARTA TIMUR DALAM MENGHADAPI SEKOLAH ONLINE DI ERA NEW NORMAL Yohanes Arianto Budi Nugroho; Dwinita Laksmidewi; Yasintha Soelasih; Sumani Sumani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i3.840-846

Kasus positif COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah sebagai provinsi paling terpapar virus corona di Indonesia. Sampai tanggal 23 Januari 2021, Indonesia telah melaporkan 977.474 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Selama masa pandemi ini, Kemendikbud menerapkan belajar dari rumah, di akhir Maret 2020. Pembelajaran daring, serta merta menyadarkan kita akan potensi luar biasa internet yang belum dimanfaatkan sepenuhnya dalam berbagai bidang, termasuk bidang pendidikan. Tanpa batas ruang dan waktu, kegiatan pendidikan bisa dilakukan kapanpun dan dimanapun. Terlebih lagi, di era dimana belum ada kepastian kapan pandemi ini akan berakhir, sehingga pembelajaran daring adalah kebutuhan mutlak yang harus dipenuhi oleh seluruh masyarakat Indonesia. Namun, dibalik setiap sisi positif suatu hal, pastilah tersimpan sisi negatif, atau setidaknya kemungkinan buruk yang bisa saja terjadi. Oleh karena itu, Orang tua perlu diberikan pelatihan mengenai bagaimana cara orang tua ikut berpartisipasi dalam pendidikan karakter siswa usia SD, supaya bisa mendidik siswa menjadi generasi muda yang pintar dan memiliki karakter yang kuat. Dalam rangka memberi pelatihan bagi orang tua untuk mempersiapkan mereka dalam menghadapi sekolah daring di era new normal, maka Fakultas Ekonomi dan Bisnis Unika Atma Jaya bekerja sama dengan SD Katolik Nusa Melati Jakarta Timur untuk memberikan pelatihan bagi orang tua siswa SD.

Faktor yang Mendorong Intensi untuk Melanjutkan Penggunaan Dompet Digital: Studi Pada Pengguna di Pulau Jawa Mario Budirahardjo; Dwinita Laksmidewi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.444

The tight competition in the e-wallet market and the rapid growth in the number of users in Indonesia require e-wallet companies to retain their users. This study aims to analyze the direct and indirect effects perceived security, trust in mobile payment, perceived usefulness, perceived enjoyment, user interface on user’s continuance intention to use e-wallet. The type of data in this research is primary data, with an online survey method using google form, and the sample technique is purposive sampling, involving 350 respondents who live in Java and for the last 1 month have used one of the GoPay, OVO, DANA, or ShopeePay. Data analysis using Structural Equation Model. The results show that perceived security, trust in mobile payments, user interface can not directly affect the user's continuance intention to use e-wallet. Meanwhile, perceived usefulness and perceived enjoyment have direct effect on continuance intention to use. The results of the indirect effect proved that satisfaction can mediate the influence of trust in mobile payment, perceived usefulness, perceived enjoyment, user interface on user’s continuance intention to use e-wallet. However, satisfaction was not able to mediate the effect of user's perceived security on continuance intention to use. Keywords: perceived usability, perceived security, trust in mobile payment, satisfaction, continuance intention to use

Does The Consumers Materialism Affect Their Green Behavior? Dwinita Laksmidewi
Journal of The Community Development in Asia Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are the most consumptive. This study investigates their materialism effect on their adaptation to green values, their involvement in environmental sustainability, and the behavior of buying green products. The research was conducted using a survey method on 312 millennial respondents in Jakarta, Indonesia. The research model was processed using PLS-SEM. The results show that the respondents have moderate-level materialism. Consumer materialism has a significant effect on the green value adopted, which significantly affects green behavior. Materialism and green values also significantly affect their involvement in environmental issues. Materialism has no significant direct effect on green behavior and does not directly affect the involvement of environmental issues. However, the effect of materialism on green behavior is mediated by green values. The main finding of this research is that moderate-level materialism of millennial consumers increases the value of environmental care and encourages their desire to buy environmentally friendly products. This finding suggests that using green products might help consumers express themselves as knowledgeable people and signify their success.

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