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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JICSA SEIKO : Journal of Management & Business Journal on Education YUME : Journal of Management Jurnal Ekonomika Enrichment : Journal of Management Innovative: Journal Of Social Science Research Jurnal Bisnis dan Kewirausahaan
Muhammad Syafii A. Basalamah
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH LINGKUNGAN INDUSTRI TERHADAP KINERJA PEMASARAN DI KOTA MAKASSAR Ratna Dewi; Muhammad Syafii A.Basalamah; Nurhayati Azis
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i1.3816

Abstract

This research is the influence of the Industrial Environment on marketing performance in MSMEs. The purpose of this study is 1) To simultaneously examine the industrial environment for MSME/catering marketing in Makassar City, 2). Analyze the industry environment partially on marketing performance in MSMEs/catering. This study used a sample of 35 MSMEs / caterers in Makassar City. Data collection using questionnaires and interviews. Descriptive data analysis methods and multiple regression analysis models The results showed that the Industry variables together have a significant influence on the marketing performance of MSMEs/Catering in Makassar. Competition between competitors has a significant influence on marketing performance. The potential entry of new competitors contributes significantly or cynically affects marketing performance Significant value shows that the variable relationship of supplier bargaining power to the marketing performance of catering MSMEs is positive. The results of the study stated that consumer bargaining power directly affects the performance of MSME/Catering Marketing. Consumer bargaining power with indicators contributes significantly to the marketing performance of MSMEs/catering in Makssar City
Co-Authors Ajmal As'ad Ajmal As’ad Amir Mahmud Andi Faisal Bahari Asdar Djamereng Bahar Sinring Hastuti Mulang Imaduddin Imaduddin Jufriadi Jufriadi Mursalim Mursalim Musliha Shaleh Musliha Shaleh Nurhayati Azis Nurliah. R Ratna Dewi Suzanna Rosario Sinaga