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All Journal PERFORMA : Media Ilmiah Teknik Industri Agroindustrial Technology Journal Sebelas Maret Business Review Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of International Conference Proceedings Journal of Energy, Materials, & Manufacturing Technology
Khoirul Hidayat
Trunojoyo University
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering

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Journal : Sebelas Maret Business Review

 1 
What is the Best Strategy to Develop Creative Industry in Indonesia? Muhammad Adhi Prasnowo; Gusti Adriansyah; Khoirul Hidayat
Sebelas Maret Business Review Vol 3, No 2 (2018): December 2018
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v3i2.13410

Abstract

Small and Medium Enterprises (SMEs) have an important role and strategic for economic growth. This is because at the time of the economic crisis in Indonesia, SMEs are the economic sectors which have the most excellent durability. Wedoro Village in Sidoarjo city, Indonesia, is famous for the footwear creative industry especially slippers and shoes. A wide variety of slippers and shoes with different types available. Stores and outlets are widespread across the village. Wedoro region has been known as one of the predecessors of creative industries in the field of footwear. Currently the industrial centres of creative footwear is experiencing a decline in sales compared with its heyday in 2001-2006 years ago. This research aims to design a development strategy of the creative industry centre in Wedoro by using SWOT analysis and grand strategy. The results of this study indicate that the cause of the decline in sales is a flood of Chinese products, rising raw material prices, and the lack of innovation in product design. Hence, creative industry in Indonesia especially in Wedoro Village might need a guidance from the government in developing innovation in product design and marketing. It is therefore expected that the existence of a creative industry in Wedoro can grow and create occupations especially for local residents and also increase the revenue of the Sidoarjo city.
Improving Service of Quality using Quality Function Deployment Ratna Ekasari; Nurul Aziza; M Adhi Prasnowo; Khoirul Hidayat
Sebelas Maret Business Review Vol 4, No 2 (2019): December 2019
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v4i2.13412

Abstract

AdiTeknik is one of the garages in Sidoarjo, East Java, Indonesia, engaged in repairing services industry tools. This garage recently has problems in attracting customers. Prior studies suggest that one of the things that affect the number of customers is customer satisfaction. After listening to complaints from several consumers, consumers said that they are less satisfied with the quality of the garage. This phenomenon become the trigger for us to investigate the customer satisfaction especially on the AdiTeknik garage. One method that can be used to help companies to improve the quality according to customer point of view is Quality Function Deployment (QFD). We find that there are twelve attributes of the desires and needs of consumers to improve the quality of garage service of AdiTeknik. Those are the quality of repair, cleanliness and neatness of the garage, complete facilities for customer, employee performance, repair results in accordance with demand, timeliness of completion, the ability to analyze problems, clarity fees and the completion time, warranty repair results, employee friendliness, ease of contacting a workshop, and a willingness to give feedback.
Co-Authors Anang Siswanto Elva Nafisa Nurwadhika Gusti Adriansyah Jainuril Efendi M Adhi Prasnowo Mohammad Yaskun Muhammad Adhi Prasnowo Mu’tamar, Mohammad Fuad Fauzul Nurul Aziza Raden Faridz Ratna Ekasari