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This Author published in this journals
All Journal Advances in Global Economics and Business Journal Asia Pacific Journal of Management and Education
Miguel Cordova
Pontificia Universidad Católica del Perú
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Factors Influencing Customers’ Purchasing Behavior and Satisfaction in Pizza Hut Kok Ban Teoh; Miguel Cordova; Nana Nur Hasanah; A.A. Gde Satia Utama; Ainin Syazana; Daisy Mui Hung Kee; Alif Azrul; Amirul Raziq; Bing Lin Ang
Advances in Global Economics and Business Journal Vol. 2 No. 1 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Fast food restaurants are prominent in many countries and they emphasize factors that can influence their customers’ purchasing behavior and boost their satisfaction of dining in and ordering online from their restaurants. The purpose of this study is to identify the factors that are influencing customers’ purchasing behavior and satisfaction in Pizza Hut to provide useful advice to the business to assist the management in planning their strategies. The research was conducted through primary data sources such as surveys and secondary data sources such as website research. The participants in the survey totaled 106 Pizza Hut customers from Malaysia and Indonesia. The results of this study were Pizza Hut customers’ behavior is influenced by cultural factors, environmental and family factors, promotional and marketing factors, promotional price factors, and lifestyle factors while customers’ satisfaction is influenced by the variety of menu options, availability of payment methods, ease of navigation on the website, the service quality and other factors. They are helpful for the company to implement strategies to grasp customers’ attention and improve its performance.
Factors Affecting Job Stress Among Employees in Bin Chen Parts Private Limited Company Kok Ban Teoh; Miguel Cordova; Yi Hong Ng; Gim Seng Lee; Jin Feng Choy; Daisy Mui Hung Kee; Ruen Chye Ng; Delon Wern Jian Ang; Song Han Low; Yong Hong Wan; Sushma R G; Uma Warrier
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1051

Abstract

There is a high level of stress faced by employees of Bin Chen Parts Private Limited Company. The research was conducted to examine the factors causing job stress in workplace. There are 36 respondents from Bin Chen Parts Private Limited Company collected in the present research by using quantitative measurements. Google form was selected to use in this research. The collected data from the research were adopted to verify the hypotheses of the research. The results show that there is a significant positive relationship between job demands and job stress. Conversely, the relationship between job resources and job stress is relatively negative. The results of the research will be finalized precisely and sent to Bin Chen Parts Private Limited Company to enhance the work-life in the company. The employers of the company are able to aware of the factors affecting job stress among employees in their company.
Co-Authors A.A. Gde Satia Utama Ainin Syazana Alif Azrul Amirul Raziq Bing Lin Ang Daisy Mui Hung Kee Delon Wern Jian Ang Gim Seng Lee Jin Feng Choy Kok Ban Teoh Nana Nur Hasanah Ruen Chye Ng Song Han Low Sushma R G Uma Warrier Yi Hong Ng Yong Hong Wan