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Pengaruh Live Promote E-Commerce, Pemberian Diskon dan Implusive Buying Terhadap Pengelolaan Keuangan Mahasiswa Fidyah Jayatri; Dwi Yanuarindah Putri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/116kzp13

Abstract

E-commerce has transformed consumer purchasing behavior by providing convenient online shopping features, including live promote and discount offers that attract consumers, particularly university students. These features may encourage impulsive buying and affect students’ financial management despite their knowledge of financial principles. This study aims to examine the influence of live promote e-commerce, discount offerings, and impulsive buying on the financial management of students in the Economic Education Study Program at STKIP PGRI Lumajang. A quantitative approach was employed using multiple linear regression analysis. The population consisted of 519 students, with a sample of 130 respondents selected for the study. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression, the coefficient of determination, and hypothesis testing with SPSS version 22. The findings reveal that live promote e-commerce, discount offerings, and impulsive buying each have a positive and significant influence on students’ financial management. Furthermore, these three variables simultaneously have a positive and significant effect on financial management. The study concludes that e-commerce marketing features and consumer behavior are important factors associated with students’ financial management. Therefore, higher education institutions should strengthen financial literacy programs to encourage responsible financial decision-making and improve students’ financial management skills.
ANALISIS LITERASI DIGITAL DALAM MEMANFAATKAN DIGITAL PAYMENT PELAKU USAHA di DESA PENGGUNG KIDUL ROWOKANGKUNG LUMAJANG Diko Agustino; Fidyah Jayatri; Dwi Yanuarindah Putri
Probisnis Vol 19, No 2 (2026): Agustus 2026
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/probisnis.v19i2.3423

Abstract

The digital technology development has transformed transaction systems, particularly in business activities that require digital literacy to make optimal use of digital payment applications. However, observations in Penggung Kidul Village reveal that many business owners still face several challenges, such as limited understanding of how to use the applications, changes to the application systems, and a lack of understanding regarding digital transaction security. This study aims to describe the level of digital literacy among business owners in utilizing digital payments and to explain how they apply these tools in their business activities in Penggung Kidul Village, Rowokangkung, Lumajang. This study employs a qualitative approach with a narrative methodology. The informants for this study include business owners, business customers, and the local hamlet head. Data collected by through observation, in-depth interviews, and documentation. Data analysis involved reduction, display, and verification. Data validity was assessed through tests of credibility, transferability, dependability, and confirmability. This research has showed first business owners have a fairly good level of digital literacy, as evidenced by their ability to access devices and networks, operate applications, understand transaction information, utilize digital communication media, and implement digital security measures. Second, the use of digital payments has facilitated transactions, expedited service delivery, and improved business efficiency, although it is still hampered by an unstable internet connection. This study recommends that STKIP PGRI Lumajang continue to improve the quality of its educational services by strengthening adaptive learning to mitigate digital financial risks. Other researchers hopefully expand upon this study by incorporating additional variables that can foster digital literacy among business owners, such as family environment, access to information technology, and educational attainment.
PERAN PENDIDIKAN EKONOMI KELUARGA DALAM MEMBENTUK POLA KONSUMSI PADA ANAK (Studi Pada Siswa Mts. Wahid Hasyim) Dimas Adi Pratama; Dwi Yanuarindah Putri; Triwilujeng Ayuningtyas
Probisnis Vol 19, No 2 (2026): Agustus 2026
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/probisnis.v19i2.3428

Abstract

Pendidikan ekonomi keluarga merupakan proses penanaman nilai, pengetahuan, dan kebiasaan dalam mengelola keuangan oleh orang tua untuk membentuk perilaku ekonomi anak yang rasional. Penelitian bertujuan untuk mendeskripsikan bentuk pendidikan ekonomi keluarga, pola konsumsi siswa, serta peran pendidikan ekonomi keluarga dalam membentuk pola konsumsi siswa. Penelitian menggunakan metode kualitatif dengan desain studi kasus. Informan terdiri 30 informan, data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian data antara lain reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan bahwa pendidikan ekonomi keluarga diterapkan melalui pembiasaan hidup hemat, pemberian uang saku sesuai kebutuhan, pembiasaan menabung, keteladanan orang tua, serta komunikasi mengenai pengelolaan keuangan. Siswa yang memperoleh pendidikan ekonomi keluarga secara optimal cenderung mampu membedakan kebutuhan dan keinginan, mengelola uang saku secara bijaksana, serta mengambil keputusan konsumsi yang rasional. Sebaliknya, siswa yang kurang memperoleh pendidikan ekonomi keluarga lebih mudah dipengaruhi lingkungan, tren, dan media sosial sehingga berperilaku lebih konsumtif. Dengan demikian, pendidikan ekonomi keluarga berperan penting dalam membentuk pola konsumsi siswa yang lebih rasional, bertanggung jawab, dan sesuai dengan kebutuhan. Penelitian selanjutnya disarankan memperluas lokasi penelitian, menambah variasi karakteristik informan, serta mengembkan faktor-faktor yang berpotensi memengaruhi pola konsumsi siswa agar diperoleh temuan yang lebih komprehensif dan mendalam.
PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN KARIR MAHASISWA TINGKAT AKHIR STKIP PGRI LUMAJANG Satriyo Tegar Wicaksono; Dwi Yanuarindah Putri; Naily Rizqi Amaliyah
Probisnis Vol 19, No 2 (2026): Agustus 2026
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/probisnis.v19i2.3415

Abstract

Pemilihan karir merupakan hal penting bagi mahasiswa tingkat akhir sebagai penentu masa depan setelah menyelesaikan pendidikan. Pengambilan keputusan terkait pemilihan karir akan menentukan kepuasan kerja, kestabilan keuangan hingga kesejahteraan jangka panjang. Penelitian ini bertujuan untuk menggali informasi terkait pengambilan keputusan mahasiswa pendidikan ekonomi dalam pemilihan karir, melanjutkan sesuai latar belakang pendidikannya sebagai guru atau pada bidang lain. Jenis penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan fenomologi. Terdapat 8 informan dalam penelitian ini yaitu mahasiswa tingkat akhir pendidikan ekonomi di STKIP PGRI Lumajang.  Pemilihan subjek dilakukan dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan tiga teknik utama yaitu: wawancara mendalam, observasi, dan dokumentasi. Proses analisis menggunakan tiga tahapan: reduksi data, penyajian data, penarikan kesimpulan. Keabsahan data di uji melalui uji kredibilitas, uji transferbilitas, uji dependabilitas, dan konfirmabilitas. Hasil penelitian menunjukan bahwa mahasiswa telah bersikap rasional serta didasari oleh evaluasi matang dalam menentukan karir mereka, dengan mempertimbangkan minat, kemampuan, serta kesejahteraan jangka panjang. Proses pengambilan keputusan mahasiswa menekankan pada keselarasan antara kepribadian, minat, serta realita dunia kerja professiona, mengintegrasikan pemahaman diri dengan kebutuhan pasar kerjal. Penelitian selanjutnya diharapkan dapat dikembangkan dengan menambahkan variabel pertimbangan ketersediaan lapangan pekerjaan dan tingkat pendapatan terhadap pengambilan keputusan dalam menentukan karir mahasiswa tingkat akhir.
HUBUNGAN PENDIDIKAN EKONOMI DAN PENGELOLAAN UANG SAKU DENGAN PERILAKU KONSUMSI SISWA MTS WAHID HASYIM KUNIR Denis Wiranti; Fidyah Jayatri; Dwi Yanuarindah Putri
Probisnis Vol 19, No 2 (2026): Agustus 2026
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/probisnis.v19i2.3422

Abstract

Students’ consumption behavior isone of the key aspects that reflects their ability to meet their needs rationally. However, findings from field observations indicate that there are still students at MTS Wahid Hasyim Sukosari, Lumajang, who exhibit consumptive behavior, lack the ability to manage their allowance, and have not yet optimally applied the economic values they have learned from their families. This study aims to analyze the relationship between family financial education and the management of allowance as well as consumption patterns behavior of students at MTs Wahid Hasyim Sukosari Kunir. This study used a descriptive quantitative approach with correlational analysis. The research involved a population of 162 students, from which 115 respondents were selected through a random sampling technique. The data were obtained through observations, questionnaires, and documentation. The data analysis was conducted using multiple correlation analysis after fulfilling the requirements of normality and linearity tests. The results indicate that, first, family economic education has a weak relationship with students’ consumption behavior. Second, pocket money management has a moderate relationship with students’ consumption behavior. Third, family economic education and allowance management simultaneously have a moderate relationship with students’ consumption behavior. These findings suggest that family economic education and allowance management are associated with students’ consumption behavior, with allowance management showing a stronger association than family economic education. The recommendation for future research is that researchers analyze other factors related to consumption behavior, such as digital literacy, peer influence, and economic literacy.