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All Journal SENTRALISASI JURNAL MANAJEMEN DAN BISNIS INDONESIA SWARNA SWARNA: Jurnal Pengabdian Kepada Masyarakat
Herry Syafhariawan
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : SENTRALISASI

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The Effect of Pester Power Variables on Parents' Decision to Buy Ice Cream Brand Walls at Alfamart Sriwijaya - Mataram Asri Oktiani; I Gusti Putu Bagus Suastina; Herry Syafhariawan
SENTRALISASI Vol. 11 No. 2 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i2.1610

Abstract

The purpose of this study was to determine whether pester power which consists of peer influence variables, emotional pestering, persuasive pestering on parents' decisions to buy ice cream walls. Data collection was obtained from questionnaires distributed to 101 respondents obtained by the accidental sampling method. Respondents are parents of children aged 3-9 years who purchase ice cream walls from October to December 2021. This study is quantitative and uses SPSS 23 to process primary data obtained from respondents' answers. From the results of the study, it was found that all variables in the study had a significant influence on parents' decisions both simultaneously and partially and the Emotional Pestering variable became the dominant variable.
Co-Authors Anang Risky Anugrah Hakiky Asri Oktiani Bagus Tri Suandana Faezal, Faezal I Gusti Putu Bagus Suastina I Gusti Putu Bagus Suastina I wayan Nuada Ilham Khalid Muhammad Faezal Netrawati, I Gusti Ayu Oka Salsabila Fitriani Suharti Suharti SYAHRUL SYAHRUL Syarifah Massuki Fitri