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All Journal GANEC SWARA DEVOTE: Jurnal Pengabdian Masyarakat Global
SYAHRUL SYAHRUL
Dosen Sekolah Tinggi Ilmu Ekonomi 45 Mataram
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PENGARUH KINERJA STRATEGI PRODUK, HARGA, PROMOSI, LOKASI, PROCESS, PEOPLE, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMBELIAN DODOL ANEKA BUAH PADA UD. EDELWEIS I GUSTI AGUNG DIDIT EKA PERMADI; LUH UTAMI; SYAHRUL SYAHRUL; MOHAMMAD ADE SAKBANI; ROMI DWIKI HILMI; I DEWA GEDE SUARTHA
GANEC SWARA Vol 17, No 2 (2023): Juni 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i2.453

Abstract

The purpose of this study was to analyze the effect of the performance of product strategy, price, promotion, location, process, people, and physical evidence simultaneously and partially on the purchasing decision of various fruit dodol at UD. Edelweiss in Selat Village, Narmada District, West Lombok Regency and the most dominant variable influencing the decision to buy various fruit dodol at UD. Edelweis in Selat Village, Narmada District, West Lombok Regency. This research is associative research. The sampling method in this study was non-probability sampling using saturated sampling techniques. Data collection techniques in this study were interviews and questionnaires. Data collection tool used is a questionnaire. The collected data were analyzed using Multiple Linear Regression Analysis. The conclusion obtained is that the performance of product strategy, price, promotion, location, process, people, and physical evidence has a significant positive effect simultaneously and partially on the decision to buy various fruit dodol at UD. Edelweiss in Selat Village, Narmada District, West Lombok Regency and location has the most dominant influence on the decision to purchase various fruit dodol at UD. Edelweis in Selat Village, Narmada District, West Lombok Regency.
PENGELOLAAN BISNIS DALAM MENGEMBANGKAN EKONOMI KREATIF PADA SANTRI YAYASAN PONDOK PESANTREN YATIM DAN DUAFA “NURUL HIKMAH” DESA LANGKO KECAMATAN LINGSAR Asri Oktiani; Faezal Faezal; Syahrul Syahrul; Sri Maryanti; Rizki Maulana Raharja; Moh. Ali Yahya Irawan
Devote : Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1932

Abstract

Islamic boarding schools are educational institutions that provide teaching with the main study being Islamic religious knowledge. Islamic boarding schools are expected to be able to develop their students to be able to live independently and creatively through entrepreneurship. Managing a good business is an effort to train students to respond to the challenges and developments of the times be able to be independent with the supplies they have and be able to create jobs. This activity aims to change the mindset of how to manage business well to develop a creative economy within the Nurul Hikmah Langko Islamic boarding school environment which is a partner in community service activities. The target of this activity is students who are also studying at SMKS Islam Nurul Hikmah grades 11 and 12. The results of this activity show a change in mindset and understanding of business management and innovation towards creative and innovative businesses with the ultimate goal of developing a creative economy in the Pondok environment Nurul Hikmah Islamic boarding school in particular.
Co-Authors Anang Risky Anugrah Hakiky Asri Oktiani Faezal Faezal Herry Syafhariawan I DEWA GEDE SUARTHA I GUSTI AGUNG DIDIT EKA PERMADI LUH UTAMI Moh. Ali Yahya Irawan MOHAMMAD ADE SAKBANI Rizki Maulana Raharja Roli Apriyansyah ROMI DWIKI HILMI Salsabila Fitriani Sri Maryanti