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PERANAN PARIWISATA DALAM PENINGKATAN PENDAPATAN MASYARAKAT DI KELURAHAN RANDUACIR Samtono, Samtono; Rudi Prasetyo Ardi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.105 KB) | DOI: 10.56910/sewagati.v1i3.173

Abstract

Potensi Kota Salatiga sebagai rintisan daerah wisata mulai digaungkan belakangan. Hal tersebut dikarenakan salatiga terletak pada jalur transportasi regional utama Jawa Tengah yaitu antara Kota Semarang dan Kota Surakarta, dimana daerah tersebut sedang berkembang, terutama Kota Semarang yang menjadi kawasan andalan bagi daerah sekitarnya. Potensi keunggulan daya tarik, ekonomi kreatif dan juga potensi SDM dalam pengemasan diperlukannya beberapa tahapan pendampingan untuk mencapai pengembangan pariwisata bersinergi dengan beberapa stakeholder untuk pariwisata berkelanjutan.
Analisa Komunikasi Word of Mouth Dalam Mendukung Pemanfaatan Media Digital Berbasis Kepuasan Pengunjung Rudi Prasetyo Ardi; Shandra Widiyanti
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.664

Abstract

Word-of-Mouth (WOM) communication plays a vital role in shaping the perception of tourism destinations and significantly influences tourists' decision-making processes. This is particularly true for Generation Z, a demographic cohort characterized by their high digital literacy, constant connectivity, and strong preference for authentic and unique experiences. Generation Z travelers tend to rely heavily on WOM, both traditional and digital (e-WOM), when selecting travel destinations, as they value peer recommendations over conventional advertising. One of the destinations that has gained popularity among this generation is Pantai Indah Kapuk (PIK), a rapidly developing coastal area known for its vibrant atmosphere, modern attractions, and aesthetic appeal suitable for social media sharing.This study aims to examine the impact of WOM communication on the satisfaction and overall tourism experience of Generation Z visitors at PIK. The research adopts a quantitative approach using survey methods to collect data from Generation Z tourists who have visited PIK. Variables measured include the source and credibility of WOM, the influence of WOM on decision-making, perceived value, satisfaction, and the quality of the tourism experience.The findings are expected to provide insights into how WOM shapes tourist behavior, enhances destination satisfaction, and contributes to memorable tourism experiences among Generation Z. Furthermore, the study aims to offer recommendations for destination marketers and tourism stakeholders to effectively leverage WOM as a strategic tool in promoting destinations and engaging young travelers in meaningful ways.
Optimalisasi Pengawetan Kurma Tomat Menjadi Serbuk Ekstrak Minuman Guna Meningkatkan Daya Simpan Pangan Nabati Ahmad Mansur; Rudi Prasetyo Ardi; Nina Mistriani
Bionature Vol. 23 No. 2 (2022): Oktober 2022
Publisher : Jurusan Biologi Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with a quantitative approach and aims to determine which tomato dates will be used as a basic ingredient in the manufacture of extract drinks. The use of this tomato analyzes the tolerance level of tomatoes to exposure to sugar derivatives (glucose and lactose) on shelf life as processed vegetable foods. Analyzing the antioxidant levels of tomato date extract based on storage time. Analyzing the effect of storage time on the organoleptic quality of tomato date extract. Analyzing the tolerance level of tomato date extract to exposure to sugar derivatives (glucose and lactose) and their impact on organoleptic quality. The results showed that the comparison of tomato date extract powder with various treatments had an effect on the parameters tested, including increasing antioxidants and reducing microbial levels and was also favored by research respondents when organoleptic testing was carried out. It can be concluded that the storage time of tomato date extract powder will increase antioxidant levels and will make the total microbial activity relatively decreased.
Event Management and Image Building: Analyzing Affective, Cognitive, and Overall Images in Indonesia’s Cultural Industry Rudi Prasetyo Ardi
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.887

Abstract

The culture produced in the cultural industry has shifted from merely possessing artistic value to prioritizing economic value. One strategic element that can be utilized to support the development of the cultural industry is the organization of events. Event management plays a strategic role in the cultural industry, ensuring the successful transformation of cultural ideas into real experiences that have economic value while strengthening social meaning. Cultural events often serve as platforms to showcase local cultural heritage, traditions, and creativity to a wider audience, both domestically and internationally. This study examines the influence of the event on enhancing perceptions of the cultural sector using a quantitative methodology. The sample used in this study was 70 respondents. Data collection was carried out by asking respondents to complete a questionnaire relating to their experience attending the cultural event and their assessment of the image as a cultural tourism destination. SPSS was used to examine the information collected from the questionnaire. The results show that the Event variable has a significant influence on the Cognitive Image (CK), Affective Image (CA), and Overall Image (CO) of the destination. The t-test shows that the relationship between Event and the three image dimensions has a p-value <0.05, which indicates a strong and significant influence. Events designed with informative, emotional, and interactive aspects in mind will significantly contribute to the formation of the overall image. In a practical context, the implication is that event organizers need to ensure the quality of the holistic experience to continuously strengthen the overall image.
The Relationship Between Inventory Management Practices, Inventory Efficiency, and Supply Chain Information on the Business Performance of Indonesian MSMEs Bryan Aubrey; Cindy Patricia; Glent Febrian; Gregorius Bagas Yogiswara; Yenny Suvena; Rudi Prasetyo Ardi
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY (CALL FOR PAPERS)
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.256

Abstract

This study aims to analyze the effect of Inventory Management Practices, Inventory Efficiency (Inventory Leanness), and Supply Chain Information on the Business Performance of MSMEs in Indonesia. This study employs a quantitative approach using explanatory research design. Data were collected through an online questionnaire distributed to 73 MSME owners across different regions in Indonesia using purposive sampling. The research instrument was developed based on established indicators for each variable and measured using a Likert scale. Data analysis was conducted using SPSS, including validity and reliability tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test to examine both simultaneous and partial effects among variables. The results indicate that Inventory Management Practices, Inventory Efficiency, and Supply Chain Information simultaneously have a significant effect on MSME Business Performance. The coefficient of determination (R²) value of 0.612 suggests that 61.2% of the variation in business performance can be explained by the three independent variables. However, partial testing reveals that Inventory Management Practices do not have a statistically significant effect on Business Performance (p = 0.076), despite showing a positive relationship. In contrast, Inventory Efficiency (p = 0.009) and Supply Chain Information (p = 0.001) have a significant and positive effect on Business Performance. These findings suggest that the ability of MSMEs to maintain lean and efficient inventory levels, along with fast, clear, and transparent supply chain information flow, contributes more substantially to business performance improvement than inventory management practices when implemented independently.
Peran Teknologi Wearable dalam Meningkatkan Performa Atlet: The Role of Wearable Technology in Improving Athletic Performance Rendi Vinsensius; George Damario; Raphael Irawan; Rafa Ardian Tresnatriadi; Rudi Prasetyo Ardi
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026 -In Progress
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.9803

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia olahraga, khususnya melalui pemanfaatan teknologi wearable sebagai alat pemantauan performa atlet. Penelitian ini bertujuan untuk menganalisis pengaruh intensitas latihan, kualitas pemulihan, dan beban latihan terhadap kinerja atletik dengan menggunakan data yang diperoleh dari wearable technology. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda terhadap 65 atlet Program Semarang Emas (PSE) dari berbagai cabang olahraga. Variabel independen dalam penelitian ini meliputi intensitas latihan, kualitas pemulihan, dan beban latihan, sedangkan variabel dependen adalah kinerja atletik. Hasil analisis menunjukkan bahwa secara parsial maupun simultan, ketiga variabel independen tidak memiliki pengaruh yang signifikan terhadap kinerja atletik. Nilai koefisien determinasi yang sangat rendah mengindikasikan bahwa kinerja atletik lebih banyak dipengaruhi oleh faktor lain di luar variabel yang diteliti, seperti kondisi mental, teknik bermain, nutrisi, dan strategi pelatihan. Meskipun demikian, teknologi wearable tetap memiliki peran penting sebagai sistem pendukung keputusan berbasis data dalam pengelolaan latihan atlet, khususnya untuk pemantauan kondisi fisiologis dan pencegahan risiko kelelahan serta cedera.
Kepuasan Penonton dan Faktor-Faktor yang Mempengaruhinya dalam Acara Olahraga Skala Menengah: Studi Kasus Turnamen Basket DBL Jogja: Spectator Satisfaction and Its Determinants in Medium-Scale Sports Events: A Case of DBL Jogja Basketball Tournament Salsa Putri Aulia; Tiurma Langit Biru; Alfonsus Nathanael; Nicholas Evan Haryono; Nina Nadia Ustadiyanto; Rudi Prasetyo Ardi
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026 -In Progress
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.9992

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan penonton (spectator satisfaction) serta faktor-faktor penentunya pada acara olahraga berskala menengah, dengan studi kasus DBL Jogja Basketball Tournament. Kepuasan penonton dipandang sebagai indikator penting keberhasilan dan keberlanjutan sebuah sport event. Penelitian ini menggunakan pendekatan kuantitatif melalui survei kuesioner daring terhadap minimal 65 responden yang pernah menghadiri DBL Jogja. Variabel independen yang diteliti meliputi event quality, atmosphere and crowd experience, dan service quality, sedangkan variabel dependen adalah spectator satisfaction. Data dianalisis menggunakan regresi berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh signifikan terhadap kepuasan penonton dengan nilai koefisien determinasi sebesar 64,3 persen. Di antara ketiganya, atmosphere and crowd experience menjadi faktor paling dominan. Temuan ini menegaskan pentingnya pengalaman emosional, kualitas penyelenggaraan, dan pelayanan dalam menciptakan kepuasan penonton serta meningkatkan loyalitas pada event olahraga berskala menengah.