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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Bionature
Rudi Prasetyo Ardi
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Immunology & microbiology Social Sciences Other

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PERANAN PARIWISATA DALAM PENINGKATAN PENDAPATAN MASYARAKAT DI KELURAHAN RANDUACIR Samtono, Samtono; Rudi Prasetyo Ardi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.105 KB) | DOI: 10.56910/sewagati.v1i3.173

Abstract

Potensi Kota Salatiga sebagai rintisan daerah wisata mulai digaungkan belakangan. Hal tersebut dikarenakan salatiga terletak pada jalur transportasi regional utama Jawa Tengah yaitu antara Kota Semarang dan Kota Surakarta, dimana daerah tersebut sedang berkembang, terutama Kota Semarang yang menjadi kawasan andalan bagi daerah sekitarnya. Potensi keunggulan daya tarik, ekonomi kreatif dan juga potensi SDM dalam pengemasan diperlukannya beberapa tahapan pendampingan untuk mencapai pengembangan pariwisata bersinergi dengan beberapa stakeholder untuk pariwisata berkelanjutan.
Analisa Komunikasi Word of Mouth Dalam Mendukung Pemanfaatan Media Digital Berbasis Kepuasan Pengunjung Rudi Prasetyo Ardi; Shandra Widiyanti
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.664

Abstract

Word-of-Mouth (WOM) communication plays a vital role in shaping the perception of tourism destinations and significantly influences tourists' decision-making processes. This is particularly true for Generation Z, a demographic cohort characterized by their high digital literacy, constant connectivity, and strong preference for authentic and unique experiences. Generation Z travelers tend to rely heavily on WOM, both traditional and digital (e-WOM), when selecting travel destinations, as they value peer recommendations over conventional advertising. One of the destinations that has gained popularity among this generation is Pantai Indah Kapuk (PIK), a rapidly developing coastal area known for its vibrant atmosphere, modern attractions, and aesthetic appeal suitable for social media sharing.This study aims to examine the impact of WOM communication on the satisfaction and overall tourism experience of Generation Z visitors at PIK. The research adopts a quantitative approach using survey methods to collect data from Generation Z tourists who have visited PIK. Variables measured include the source and credibility of WOM, the influence of WOM on decision-making, perceived value, satisfaction, and the quality of the tourism experience.The findings are expected to provide insights into how WOM shapes tourist behavior, enhances destination satisfaction, and contributes to memorable tourism experiences among Generation Z. Furthermore, the study aims to offer recommendations for destination marketers and tourism stakeholders to effectively leverage WOM as a strategic tool in promoting destinations and engaging young travelers in meaningful ways.
Optimalisasi Pengawetan Kurma Tomat Menjadi Serbuk Ekstrak Minuman Guna Meningkatkan Daya Simpan Pangan Nabati Ahmad Mansur; Rudi Prasetyo Ardi; Nina Mistriani
Bionature Vol. 23 No. 2 (2022): Oktober 2022
Publisher : Jurusan Biologi Universitas Negeri Makassar

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Abstract

This research was conducted with a quantitative approach and aims to determine which tomato dates will be used as a basic ingredient in the manufacture of extract drinks. The use of this tomato analyzes the tolerance level of tomatoes to exposure to sugar derivatives (glucose and lactose) on shelf life as processed vegetable foods. Analyzing the antioxidant levels of tomato date extract based on storage time. Analyzing the effect of storage time on the organoleptic quality of tomato date extract. Analyzing the tolerance level of tomato date extract to exposure to sugar derivatives (glucose and lactose) and their impact on organoleptic quality. The results showed that the comparison of tomato date extract powder with various treatments had an effect on the parameters tested, including increasing antioxidants and reducing microbial levels and was also favored by research respondents when organoleptic testing was carried out. It can be concluded that the storage time of tomato date extract powder will increase antioxidant levels and will make the total microbial activity relatively decreased.
Event Management and Image Building: Analyzing Affective, Cognitive, and Overall Images in Indonesia’s Cultural Industry Rudi Prasetyo Ardi
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.887

Abstract

The culture produced in the cultural industry has shifted from merely possessing artistic value to prioritizing economic value. One strategic element that can be utilized to support the development of the cultural industry is the organization of events. Event management plays a strategic role in the cultural industry, ensuring the successful transformation of cultural ideas into real experiences that have economic value while strengthening social meaning. Cultural events often serve as platforms to showcase local cultural heritage, traditions, and creativity to a wider audience, both domestically and internationally. This study examines the influence of the event on enhancing perceptions of the cultural sector using a quantitative methodology. The sample used in this study was 70 respondents. Data collection was carried out by asking respondents to complete a questionnaire relating to their experience attending the cultural event and their assessment of the image as a cultural tourism destination. SPSS was used to examine the information collected from the questionnaire. The results show that the Event variable has a significant influence on the Cognitive Image (CK), Affective Image (CA), and Overall Image (CO) of the destination. The t-test shows that the relationship between Event and the three image dimensions has a p-value <0.05, which indicates a strong and significant influence. Events designed with informative, emotional, and interactive aspects in mind will significantly contribute to the formation of the overall image. In a practical context, the implication is that event organizers need to ensure the quality of the holistic experience to continuously strengthen the overall image.
Co-Authors Ahmad Mansur Buchori Buchori Dedy Utomo Idah Kusuma Dewi Nina Mistriani Samtono . Shandra Widiyanti Syaiful Bakhri Wahyono, Edi