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PENGUATAN KELEMBAGAAN POKDARWIS DALAM MERINTIS DESA WISATA MELALUI PENCIPTAAN IDENTITAS DAN KAPABILITAS PERENCANAAN ORGANISASI Haniek Listyorini; Sapto Supriyanto; Pranoto Hadi Prayitno; Gana Wuntu; Mochamad Miswanto Gunawan
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Rintisan Desa Wisata yang dikelola oleh organisasi masyarakat Pokdarwis diidentifikasi memiliki masalah minimnya kapabilitas pengelolaan kelembagaan. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat kelembagaan pokdarwis melalui pembuatan identitas dan peningkatan kapabilitas perencanan organisasi. Empat metode diterapkan untuk melaksanakan kegiatan yaitu sosialisasi tata kelola pokdarwis, FGD pembuatan nama, logo, penyusunan visi dan misi, serta simulasi dan pendampingan lapangan untuk menyusun strategi dan program kegiatan. Pengabdian masyarakat ini menghasilkan identitas organisasi berupa nama dan logo pokdarwis, dokumen Rencana Strategis (RENSTRA) terkait visi, misi, strategi serta program kegiatan yang akan dilakukan 5 tahun ke depan. Monitoring dan evaluasi dilakukan selama dan setelah kegiatan. Hasil evaluasi menunjukan 90% anggota Pokdarwis menyatakan sangat penting untuk memiliki identitas dan rencana strategis. Untuk tindak lanjut kegiatan pengabdian akan difokuskan untuk meningkatkan keterlibatan masyarakat dan implementasi program. Hasil pengabdian ini diharapkan memiliki implikasi pada penggunaan identitas bagi seluruh aspek pemasaran dan pelaksanaan program kegiatan yang telah disusun guna mencapai visi menjadi destinasi tujuan utama. Abstract: Tourism Village inititation managed by Tourism Awareness Group (Pokdarwis) was identified as having problems with the lack of institutional management capabilities, so this community service activity aims to strengthen the institutional through the creation of organizational identity and improvement in their planning capability. Four methods were implemented to execute several activities. Namely socialization of pokdarwis governance, FGD to create the organization’s name, logo, vission and missions, as well as simulation and field assistance to develop strategies and activity programs. This community service produced name and logo for pokdarwis identity, also a strategic plan document (RENSTRA) that will guide the organization direction for the next 5 years. Monitoring and evaluation were carried out during and after the activity. The evaluation results showed that 90% of Pokdarwis members stated that it is very important to have an identity and a strategic plan. Therefore, further assistance will be focused on increasing local community engagement and programs implementation. The resuls of this community service is expected to have implication for the use of organization’s identity for any marketing campaign and programs implementation that have been proposed to support the achievement of the vision to be the main village tourism destination.

PENGUATAN MATERI CLEANLINESS, HEALTH, SAFETY, ENVIRONMENT SUSTAINABILITY (CHSE) BAGI SUMBER DAYA MANUSIA DI DESA WISATA DOPLANG Aurilia Triani Aryaningtyas; Renny Aprilliyani; Mochamad Miswanto Gunawan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 3 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i3.10620

ABSTRAKSetelah beberapa waktu berjuang melawan pandemi, akhirnya kehidupan ekonomi mulai bangkit dan berbagai jenis kegiatan mulai bergeliat termasuk pariwisata. Namun di protokol kesehatan menjadi sangat penting untuk diperhatikan. Dalam era new normal, dalam pengembangannya menjadi desa wisata, desa Doplang perlu menyiapkan sumber daya manusianya (SDM) untuk dapat menerapkan protokol kesehatan yang baik dalam pelayanan kepada wisatawan. Masih lemahnya kesadaran masyarakat menjadi kendala dalam hal ini, sehingga perlu penguatan materi terkait CHSE (Clean, Health, Safety, and Environmental Sustainability) yang merupakan program dari Kemenparekraf untuk mendorong kegiatan pariwisata sehat dan aman. Berdasarkan hal tersebut maka tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memberikan sosialisasi dalam rangka menyiapkan sumber daya manusia pariwisata yang mampu mengimplementasikan protokol kesehatan dengan baik dan benar. Metode yang digunakan meliputi FGD (focus group discussion), dan sosialisasi. Hasil menunjukkan 100% peserta kegiatan menyatakan adanya peningkatan pemahaman dan siap untuk menerapkan CHSE di desa Doplang. Kata kunci: penguatan; materi CHSE; sumber daya manusia. ABSTRACTAfter struggling with the pandemic for some time, finally economic life began to rise and various types of activities began to take place, including tourism. However, the health protocol is very important to pay attention to. In the new normal era, in its development into a tourist village, Doplang village needs to prepare its human resources (HR) to be able to implement good health protocols in service to tourists. The lack of public awareness is an obstacle in this regard, so it is necessary to strengthen materials related to CHSE (Clean, Health, Safety, and Environmental Sustainability) which is a program from the Ministry of Tourism and Creative Economy to encourage healthy and safe tourism activities. Based on this, the purpose of this community service activity is to provide socialization in order to prepare tourism human resources who are able to implement health protocols properly and correctly. The methods used include FGD (focus group discussion), and socialization. The results showed that 100% of the activity participants indicated an increase in understanding and were ready to implement CHSE in Doplang village. Keywords: strengthening; CHSE materials; human resources.

Trust in Corporate Image and Its Impact on Customers' Loyalty Mochamad Miswanto Gunawan; Tutik Tutik; Krisnawati Setyaningrum Nugraheni; Ray Octafian
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i2.270

Customer loyalty plays an important role in Industrial production and service. This banking industry is an industry based on the principle of trust (agent of trust), so it is necessary to create an image first so that prospective customers grow trust in our company first. The phenomenon that occurs in the field today seems to be starting to show a decline in customers due to several current economic conditions, customers who often use credit are starting to decline but prefer to switch to savings products even though the credit process is easy and fast, competing with commercial banks. Research objectives (1) to analyze the effect of corporate ability image and corporate social responsibility image on trust; (2) Analyzing the influence of corporate ability image and corporate social responsibility image on loyalty; (3) Analyzing the influence of corporate ability image and corporate social responsibility image on loyalty through trust; (4) Analyzing the effect of trust on loyalty. The research method is descriptive quantitative method. The sampling method used in this study is Accidental Sampling, which is a sampling technique carried out by appointing anyone or by chance provided that they have used a product from a BPR. Corporate ability image has a positive and significant impact on customer trust. Corporate Social Responsibility Image has a positive and significant influence on customer trust. Corporate Ability Image affects customer loyalty through trust. Corporate Social Responsibility Image affects customer loyalty through trust affects customer loyalty. Trust has a significant influence on customer loyalty.

How The Image of The Company and The Value of The Customer Affect Satisfaction Octafian, Ray; Mochamad Miswanto Gunawan; Krisnawati Setyaningrum Nugraheni; Septiana Raihan Saputri
Brilliant International Journal Of Management And Tourism Vol 2 No 2 (2022): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.551

A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis In accordance with the results of the discussion there are several things that can be concluded in accordance with the objectives of this study there is a positive influence of corporate image variable on customer satisfaction, the better the corporate image that is formed with the existing suitability it will form customer satisfaction. There is a positive influence of the customer value variable on customer satisfaction, the more customers benefit from the programs offered, the more customer satisfaction increases. The customer value variable is the variable that has the biggest influence on customer satisfaction, so it needs special attention for management to improve customer satisfaction.

Pengaruh Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Tamu Di Eden Daily International Food Semarang Ahmad Mansur; Aletta Dewi Maria; Mochamad Miswanto Gunawan
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 8 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v8i2.921

Penelitian ini dilakukan di Eden Daily International Food Semarang, untuk mengetahui pengaruh produk, harga, kualitas pelayanan, dan kepuasan tamu. Data penelitian diperoleh melalui kuesioner dan sampel yang digunakan dalam penelitian ini adalah 87 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna untuk kepuasan pengelola dan tamu. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen model tes, uji hipotesis, namun sebelum tes dilakukan terlebih dahulu uji validitas dan uji reliabilitas. Hasil analisis regresi menunjukkan bahwa peningkatan produk, harga, dan kualitas pelayanan akan diikuti dengan peningkatan kepuasan tamu, begitupun sebaliknya. Hasil uji analisis regresi menunjukkan bahwa nilai F signifikan, dengan penentuan nilai korelasi adjusted R2 sebesar 0,855. Hal ini menginformasikan bahwa kepuasan tamu dipengaruhi oleh produk, harga, dan kualitas pelayanan dengan persentase 85,5%. Hal ini menunjukkan bahwa untuk meningkatkan kepuasan tamu perlu dilakukan peningkatan produk, harga, dan kualitas pelayanan.

How The Image of The Company and The Value of The Customer Affect Satisfaction Octafian, Ray; Mochamad Miswanto Gunawan; Krisnawati Setyaningrum Nugraheni; Septiana Raihan Saputri
Brilliant International Journal Of Management And Tourism Vol. 2 No. 2 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.551

A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis In accordance with the results of the discussion there are several things that can be concluded in accordance with the objectives of this study there is a positive influence of corporate image variable on customer satisfaction, the better the corporate image that is formed with the existing suitability it will form customer satisfaction. There is a positive influence of the customer value variable on customer satisfaction, the more customers benefit from the programs offered, the more customer satisfaction increases. The customer value variable is the variable that has the biggest influence on customer satisfaction, so it needs special attention for management to improve customer satisfaction.

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