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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Cakrawala : Jurnal Humaniora Bina Sarana Informatika Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Master Manajemen Global Leadership Organizational Research in Management

Isnurrini Hidayat Susilowati

Unknown Affiliation

Author-ID : 2540429

Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences

Published : 10 Documents Claim Missing Document

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Articles

Pelatihan Membuat Media Promosi Sederhana dengan Aplikasi Canva di Yayasan Desa Hijau Ety Nurhayaty; Eigis Yani Pramularso; Ratnawaty Marginingsih; Isnurrini Hidayat Susilowati
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2022): Februari 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Saat ini di era yang serba digital media promosi sering dibagi kedalam dua bagian yaitu media online dan offline. Media promosi online, biasanya dengan menggunakan media sosial, market place dan lain-lain, sedangkan untuk promosi secara offline bisa menggunakan salah satu atau gabungan dari media pamplet, spanduk, brosur dan lain-lain. Namun apapun media yang dipilih, tetap harus memiliki desain yang baik, unik dan mudah diingat oleh masyarakat agar mereka tergerak untuk melakukan apa yang disampaikan tersebut. Pengenalan media promosi sekaligus pelatihan ini diterapkan pada mitra pengabdian masyarakat di Yayasan Desa Hijau yaitu sebuah yayasan yang bergerak di bidang sosial kemasyarakatan, yang kegiatannya banyak berhubungan dengan masyarakat baik sebagai donatur dan penerima. Setelah dilakukan pemetaan masalah, bahwa saat ini yayasan dalam melaksanakan program banyak menggunakan jasa orang lain untuk mendesain media promosi, padahal kegiatan yang dilaksanakan kadang lebih dari satu dan dalam waktu yag berdekatan, sehingga dana yang dihabiskan untuk jasa desain lumayan besar maka pada akhirnya disepakatilah pada pengabdian masyarakat kali ini melakukan pelatihan membuat media promosi dengan aplikasi canva, sebagai aplikasi yang relatif mudah d pahami, murah dan bisa dilakukan melalui handphone peserta yang berbasis android. Kegiatan Pengabdian Masyarakat ini dilakukan dengan metode ceramah, demonstrasi dan pratikum. Hasil dari kegiatan ini peserta dapat menerima pengetahuan dan dapat menggunakan aplikasi Canva.

Pengaruh Harga Terhadap Keputusan Pembelian Di Apotik MAMA Kota Depok Isnurrini Hidayat Susilowati; Sarah Camelia Utari
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 1 (2022): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Each company always strives to maintain its customers in order to be able to follow competition between companies that are getting tighter. Customers are expected to continue making purchases. Prices are important, every price set by the company will result in the level of demand for the product to be different. The price specified by the company is exact and according to the purchasing power of consumers, the selection of consumers on a particular product will be imposed on the product. In this case also applies to product pricing sold at Depok Mama Pharmacy on purchasing decisions. In this study using a quantitative method with a questionnaire that was distributed to the customer of the Depok City Mama Pharmacy as a data retrieval and data processing tool used was SPSS 22. The results showed the price variables and purchasing decisions on the Depok City Mama Pharmacy had a very strong positive relationship and a positive price variable

Penilaian Kinerja Keuangan Pemerintah Daerah Kota Bogor Periode Tahun 2012 - 2016 Isnurrini Hidayat Susilowati; Julia Retnowulan; Wiwik Widiyanti
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

One of the form of authorities that has been given by the goverment in order to fulfill the autonomous region for managing the areais the financial aspect. The purpose of the performance measurement of the goverment is to improve the goverment’s performance itself, allocate the resources that we have, and make some decisions to realize public accountabilities. The form of performance measurements for the goverment is done by conducting a financial analysis of The regional Expenditure Budget (APBD) that has been established and implemented before. The type of research that has been conducted by the researcher is quantitative descriptive. The result of studi indicate financial perfoemance of the city goverment of Bogor is good. It means that the average amount of PAD Bogor from 2012- 2016 is 26,96 % which is compared with the total regional incomes.The effectiveness of Bogor’s regional financial management could happen because it uses an effetive relationship pattern on average above 100%. The ratio of direct expenditure to total expenditure in Bogor from2012 – 2014 experienced the highest increase, the highest ratio is happened in 2014 54,21%. The PAD growth ratio shows a positive result despite of showing a sharp decline in 2016 of 8,61%.

Motivasi Kerja Terhadap Kinerja Karyawan pada PT Dagsap Endure Eatore Jakarta Selatan Julia Retnowulan; Isnurrini Hidayat Susilowati; Wiwik Widiyanti
Cakrawala - Jurnal Humaniora Vol 19, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Human resources is one important factor for the progress of a company, one of the aspects that affect the achievement of human resources that have high performance is the motivation of work. The purpose of this study to determine the effect of work motivation on employee performance at PT Dagsap Endura Eatore Jakarta. The author uses the method of observation, questionnaires, study documentation. The author distributed questionnaires to 56 respondents by using Likert scale. Data analysis technique using correlation coefficient, determination, regression equation, then writer process the data by using SPSS version 22. Based on calculation of correlation coefficient obtained equal to 0,750 which mean, there is strong relation between work motivation to employee performance at PT Dagsap Endura Eatore Jakarta. From result of calculation of coefficient of determination obtained result of equal to 0,563 or 56% and the rest 44% influenced by other factors like compensation, promotion, training, and seen from regression equation formed Y = 14,774 + 0,650X this indicate that without work motivation employee performance of 14,774 units and if the motivation to work increased 1 unit it will increase the employee performance of 0.650 units.

PENGARUH DISIPLIN KERJA TERHADAP MOTIVASI KARYAWAN PADA PT TRISENTOSA ADHIRAJASA JAKARTA Rosento Rst; Mohamad Amas Lahat; Isnurrini Hidayat Susilowati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 4 (2019): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja terhadap motivasi karyawan pada PT Trisentosa Adhirajasa Jakarta. Penelitian ini adalah deskriptif kuantitatif dan metode yang digunakan dalam penelitian ini adalah observasi, kuesioner, wawancara, dan studi pustaka. Sampel yang digunakan adalah sampel jenuh, dengan jumlah responden 30 orang, dengan tingkat kesalahan 5%. Dalam penelitian ini digunakan perhitungan uji koefisien korelasi, uji determinasi, dan uji persamaan regresi, dengan bantuan SPSS versi 20. Pada perhitungan koefisien korelasi didapatkan hasil sebesar 0,693 yang berarti disiplin kerja terhadap motivasi pegawai memiliki hubungan kuat. Perhitungan uji koefisien determinasi didapatkan hasil sebesar 48,0% yang berarti pengaruh disiplin kerja terhadap motivasi pegawai, sedangkan sisanya sebesar 52,0% yang dipengaruhi oleh faktor lain. Untuk hasil uji persamaan regresi didapakan sebesar Y = 18,224 + 0,598X itu berarti setiap kenaikan satuan Disiplin Kerja meningkat sekitar 0,598.

Pengaruh Pengembangan Karir dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan pada PT. Upods Karya Indonesia Jakarta Yolanda Safitri; Isnurrini Hidayat Susilowati
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.477

PT Upods Karya Indonesia is a vape manufacturer in Indonesia whose mission is to provide smokers with the opportunity to enjoy the benefits of vaping as a low-risk tobacco delivery device. This study aims to see the effect of career development and work motivation on employee job satisfaction partially and simultaneously. This study uses quantitative research methods. The sampling method uses Saturated Sampling. The sample used in the study was 62 respondents. Data collection metods in research are observation, interview, and literature study methods. The data used in this study is primary data which is data obtained directly from respondents by distributing questionnaires. The results of the T test show that the Career Development variable has a positive and significant effect on Employee Job Satisfaction. And Work Motivation Variables have a positive and significant effect on Job Satisfaction. The results of the F Test show that the Career Development and Work Motivation variables have a positive and significant effect on Employee Job Satisfaction at PT Upods Karya Indonesia.

Pengaruh ROA dan ROE terhadap Pertumbuhan Laba pada Perusahaan Food dan Beverage yang Tercatat pada Bursa Efek Indonesia Periode 2019-2023 Adinda Natasya Valerina Setiawan; Isnurrini Hidayat Susilowati
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3236

This research aims to explain the partial and simultaneous influence of ROA and ROE variables on Profit Growth in Food and Beverage Companies Listed on the Indonesian Stock Exchange for the 2019 - 2023 Period. This type of research is quantitative research because it is related to numbers and statistics to test variables. and hypothesis. Data processing used the SPSS version 25 program, researchers carried out several tests including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, t test, F test, multiple linear regression analysis and coefficient of determination test. The research sample used in the research must have predetermined criteria, the number of companies used as a research sample is 14 companies in the 2019 - 2023 period. which is greater than 0.05 so that ROA partially has no significant effect on Earnings Growth, the significance value obtained is 0.023 which is smaller than 0.05 ROE partially has a significant effect on Earnings Growth, and ROA and ROE simultaneously affect Earnings Growth.

Pengaruh Pelatihan dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT. Andika Rajawali Indoserpis Kota Depok Sheviana Zulfa Awaliya; Isnurrini Hidayat Susilowati
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.388

This research aims to see the effect of training and work motivation on employee performance partially and simultaneously. The sample taken for data collection was the entire population in the company, namely 66 respondents. This research is quantitative research by testing hypotheses using SPSS 25. The results of the t test research (partial) on the training variable show t count 3.235 ≥ t table 1.669 and a significant value of 0.002 ≤ 0.05, meaning that the training variable partially and significantly influences employee performance in PT Andika Rajawali Indoserpis Depok City. The results of the t test research (partial) on the work motivation variable show that the t count is 4,599 ≥ t table 1,669 and the significant value is 0.000 ≤ 0.05, meaning that the work motivation variable partially and significantly influences employee performance at PT Andika Rajawali Indoserpis, Depok City. Based on the SPSS 25 output results, the results of the F test research (simultaneous) show that the calculated F value is 43.124 ≥ F table 3.14 and the significant value is 0.000 ≤ 0.05. So it can be concluded that training (X1) and work motivation (X2) together have a significant effect on employee performance (Y).

Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian Rumah pada PT Harmony Land Group di Kota Depok Annisa Agistya; Isnurrini Hidayat Susilowati
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3066

Competition in the property industry requires development companies to implement the right marketing strategy to attract consumer interest. Effective promotion and strategic location selection are important factors in influencing home buying decisions. This study aims to determine how much influence promotion and location have, both partially and simultaneously, on house purchase decisions at PT Harmony Land Group in Depok City. The research method used is a quantitative approach with purposive sampling technique on 63 respondents. Data collection was carried out through questionnaires, observations, and literature studies, and analyzed using SPSS version 25 through validity, reliability, classical assumption, multiple linear regression, t test, and F test tests. The results showed that promotion has a significant effect on purchasing decisions (sig. 0.000 < 0.05; t count 6.231 > t table 2.00030), as well as location (sig. 0.028 < 0.05; t count 2.252 > t table 2.00030). Simultaneously, promotion and location have a significant effect on purchasing decisions with a calculated F value of 25.949> F table 2.39 and a significance of 0.000 <0.05. This finding confirms that optimal promotion and strategic location can increase house purchase decisions.

Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Sabana Fried Chicken Jatimakmur Bekasi Muhammad Khafi; Isnurrini Hidayat Susilowati
MAMEN: Jurnal Manajemen Vol. 2 No. 4 (2023): Oktober 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i4.2514

the effect of price and service quality on customer satisfaction at Sabana Fried Chicken Jatimakmur Bekasi, the method used in this study is a quantitative method and data collection techniques for documentation studies, in addition to data processing using the SPSS application. The instrument used to collect data is a questionnaire. This research was conducted by direct research to Sabana Fried Chicken outlets Jatimakmur in April – May 2023. Respondents in the study were Sabana Fried Chicken Jatimakmur Bekasi consumers, totaling 90 people. And distributing questionnaires with each variable, namely variable X1 price, X2 service quality, and Y consumer satisfaction. Quantitative analysis consists of testing the instrument (validity and reliability of the instrument). Multiple regression analysis, classical assumption test, t test (Persial) and f test (simultaneous) The results of this study are in line with those conducted by Natasha Hosang, 2019. It can be said that the price and service quality variables simultaneously (simultaneously) have a significant effect on Variable Consumer Satisfaction at Sabana Fried Chicken Jatimakmur Bekasi.

Co-Authors Adinda Natasya Valerina Setiawan Annisa Agistya Eigis Yani Pramularso Julia Retnowulan Mohamad Amas Lahat Muhammad Khafi Nurhayaty, Ety Ratnawaty Marginingsih Rosento Sarah Camelia Utari Sheviana Zulfa Awaliya Wiwik Widiyanti Yolanda Safitri

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