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All Journal Pro Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Informatika Dinamika Journal : Pengabdian Masyarakat Jurnal Pengabdian Mitra Masyarakat (JPMM) eJEBA Journal of International Islamic Business Studies
Muliasari Pinilih
Universitas Amikom Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Other

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Analisis Dampak Estetika Situs Web, Aksesibilitas, Keamanan, dan Kecerdasan Buatan Terhadap Keputusan Pembelian di Era Digital Anisa Nur Andina; Muliasari Pinilih
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 2 (2026): July-December 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.2.19949

Abstract

The shift in consumer behavior from offline to online shopping requires sellers to consider several aspects for consumer comfort and an engaging experience. Consumers can easily navigate from one marketplace to another. Some aspects of consumer concern are website aesthetics, accessibility, security, and artificial intelligence support. Therefore, this study aims to analyze the influence of website aesthetics, accessibility, security, and artificial intelligence support on purchasing decisions. This study distributed questionnaires to 100 Purwokerto residents, and the data were analyzed using t-test and F-test approaches. The results showed that website aesthetics and accessibility did not influence purchasing decisions. However, security and artificial intelligence did influence purchasing decisions.
Co-Authors Andina, Anisa Nur ANISA NUR ANDINA Gustin Setyaningsih Hesti Widianti Intan Shaferi, Intan Luzy Oktaviany Melia Dianingrum Prasetyo, Agung Rizki Wahyudi Septi Fajarwati Yusmedi Nurfaizal