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All Journal Jurnal Ilmu Komunikasi Komunikator Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal ASPIKOM Lontar : Jurnal Ilmu Komunikasi IKAT : The Indonesian Journal of Southeast Asian Studies Jurnal Riset Komunikasi Politicon : Jurnal Ilmu Politik Tuturlogi: Journal of Southeast Asian Communication Jurnal Media dan Komunikasi Indonesia I-Pop: International Journal of Indonesian Popular Culture and Communication

Purwaningtyas, Mashita Phitaloka Fandia

Departemen Ilmu Komunikasi - Universitas Gadjah Mada

Author-ID : 2544198

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Preferensi Informasi dan Perilaku Bermedia Warganet di Akun Instagram Media Informasi Selebritas Prajarto, Ph.D, Prof. YA Nunung; Tania, S.IP., M.A., Syaifa; Purwaningtyas, S.IP., M.A., Mashita Phitaloka Fandia
Jurnal ILMU KOMUNIKASI Vol 16, No 2 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

The use of social media as a source of information is undeniably important. As it can be used to disseminate specific information, numbers of informational based accounts emerge in various topics, including Instagram accounts which specifically bring out celebrity news as their main information. Using a social informatics perspective approach, this paper aims to capture netizen behavior related to their media habit in accessing it. The results show these accounts emerge as the primary source of information about infotainment issues. However, netizens are unwilling to leave any digital trace related to their activities during accessing these accounts.

Media Digital dalam Komunikasi Pemasaran Pariwisata: Efektivitas Sistem Informasi Kanal Pemesanan Daring Prajarto, Y. A. Nunung; Purwaningtyas, Mashita Phitaloka Fandia
Jurnal ILMU KOMUNIKASI Vol 18, No 1 (2021)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Penggunaan kanal pemesanan daring sebagai bagian dari strategi komunikasi pemasaran banyak diimplementasikan oleh pegiat bisnis perhotelan. Namun demikian, sejauhini belum ada model evaluasi yang dikembangkan untuk menelaah efektivitas penggunaan kanal pemesanan daring. Penelitian ini berupaya mengembangkan model evaluasi yang berangkat darimodel ICTRT dengan target untuk menemukan model evaluasi yang sesuai dengan perspektif kajian komunikasi tanpa meninggalkan konteks sosiokulturalÂ masyarakat Indonesia. Metode yangdipakai adalah studi kasus, sehingga mengakomodir kebutuhan peneliti dalam melakukan evaluasi terhadap praktik komunikasi pemasaran pariwisata digital melalui kanal pemesanan daring secarakomprehensif.

PEMUDA, DIASPORA DAN PENGGUNAAN MEDIA BARU DALAM GERAKAN SOSIAL SABANGMERAUKE Syaifa Tania; Massageng Widagdhaprasana; Mashita Phitaloka Fandia Purwaningtyas; Maulin Niam
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 6, No 2 (2019): September 2019
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Kajian tentang diaspora saat ini menjadi semakin populer dikarenakan mulai diperhatikannya komunitas diaspora dalam peranannya untuk pembangunan negara atau bangsa di lokasi mereka berada. Di Indonesia, diaspora tidak hanya didominasi oleh generasi-generasi tua akan tetapi para komunitas pemuda diaspora sebagai generasi penerus bangsa mulai mengambil peranan dalam membangun Indonesia salah satunya di bidang pendidikan. SabangMerauke merupakan sebuah organisasi sosial yang dibentuk karena kegelisahan mereka terhadap pendidikan toleransi yang terjadi di Indonesia. SabangMerauke dibentuk oleh tiga pemuda Indonesia yang memiliki pengalaman hidup di lingkungan multikultural yang rawan akan konflik karena banyaknya perbedaan. Tumbuhnya gerakan sosial seperti SabangMerauke yang dipelopori oleh pemuda diaspora di Indonesia juga didukung dengan perkembangan media baru di Indonesia. Dukungan kemajuan teknologi informasi dan komunikasi berbasis internet terhadap media baru menjadikan media-media ini menjadi sumber informasi alternative dalam melakukan gerakan sosialnya di ruang-ruang maya. Penelitian ini bertujuan untuk mengeksplorasi hubungan antara pemuda, diaspora dan penggunaan media baru dalam gerakan sosial yang dilakukan oleh SabangMerauke. Metode penelitian kualitatif digunakan dalam penelitian ini untuk mendapatkan data yang medalam melalui studi pustaka, observasi online dan wawancara dengan salah satu pendiri SabangMerauke. SabangMerauke melakukan optimalisasi gerakannya dengan melakukan aktivitas offline dan online untuk menjaga kesinambungan gerakan sosialnya.

Preferensi Informasi dan Perilaku Bermedia Warganet di Akun Instagram Media Informasi Selebritas Prof. YA Nunung Prajarto, Ph.D; Syaifa Tania, S.IP., M.A.; Mashita Phitaloka Fandia Purwaningtyas, S.IP., M.A.
Jurnal ILMU KOMUNIKASI Vol. 16 No. 2 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Media Digital dalam Komunikasi Pemasaran Pariwisata: Efektivitas Sistem Informasi Kanal Pemesanan Daring Y. A. Nunung Prajarto; Mashita Phitaloka Fandia Purwaningtyas
Jurnal ILMU KOMUNIKASI Vol. 18 No. 1 (2021)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Penggunaan kanal pemesanan daring sebagai bagian dari strategi komunikasi pemasaran banyak diimplementasikan oleh pegiat bisnis perhotelan. Namun demikian, sejauhini belum ada model evaluasi yang dikembangkan untuk menelaah efektivitas penggunaan kanal pemesanan daring. Penelitian ini berupaya mengembangkan model evaluasi yang berangkat darimodel ICTRT dengan target untuk menemukan model evaluasi yang sesuai dengan perspektif kajian komunikasi tanpa meninggalkan konteks sosiokultural masyarakat Indonesia. Metode yangdipakai adalah studi kasus, sehingga mengakomodir kebutuhan peneliti dalam melakukan evaluasi terhadap praktik komunikasi pemasaran pariwisata digital melalui kanal pemesanan daring secarakomprehensif.

Indonesian Women’s Activism in Social Media: A Virtual Ethnography Study in the Instagram Mashita Phitaloka Fandia Purwaningtyas
Jurnal ILMU KOMUNIKASI Vol. 18 No. 2 (2021)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Instagram is widely used to create accounts for women’s activism. Some of thoseaccounts are managed by Indonesian, such as @indonesiafeminis, @perempuanbergerak, @womensmarchjkt, @perempuanberkisah.id, and @lawanpatriarki. They disseminate informationand knowledge on feminism, women empowerment, and gender equality among Indonesian youth.The research aims to analyze how the movements occur through Instagram and portrayals ofperspective on women empowerment. This research is conducted with the virtual ethnographymethod. This study finds that the movement of women’s activism accounts in social media platformsis deconstructed towards the common view of women empowerment and gender equality.

Ketidakpercayaan dan Eskapisme Kaum Muda Menghadapi Paparan Informasi Covid-19 Mashita Phitaloka Fandia Purwaningtyas
ETTISAL : Journal of Communication Vol 5, No 2 (2020): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v5i2.5068

AbstrakSelama masa pandemi virus COVID-19, media sosial dipenuhi dengan pemberitaan dan informasi tidak hanya seputar virus tersebut saja, melainkan juga kehidupan manusia yang mulai berubah menyertai upaya pencegahan penyebaran virus. Pada tataran ini, kaum muda sebagai generasi digital native yang merupakan pengguna media sosial turut menjadi audiens dalam paparan berita dan informasi terkait topik COVID-19. Oleh karena itu, riset ini tidak hanya mengkaji bagaimana proses paparan informasi yang terjadi, melainkan juga menganalisis persepsi dan dampak yang ditimbulkan oleh proses pemaparan tersebut. Adapun riset ini menerapkan metode etnografi virtual sebagai metode utama dan metode etnografi baru sebagai metode pendukung. Dalam riset ini, ditemukan bahwa dalam terpaan wacana COVID-19 di media sosial, kaum muda cenderung mengalami dua kondisi. Pertama, munculnya ketidakpercayaan, baik terhadap akun tertentu yang menayangkan informasi COVID-19 maupun Pemerintah. Kedua, paparan yang ada di media sosial membuat mereka mencari eskapisme dalam bentuk kegiatan lain di luar media sosial. Pada akhirnya, proses seleksi informasi dilakukan oleh kaum muda dalam menghadapi paparan informasi terkait COVID-19 di media sosial. AbstractDuring the time of COVID-19 pandemic, the social media world has been filled with news and information regarding whether the virus or the changes in human life in the effort to prevent the spread of the virus. At this stage, youth as the generation of digital natives, has become the main audiences who got exposed by news and information of COVID-19. Therefore, this research aims not only to study how the exposure takes place, but also to analyse the perception and impact caused by the process of exposure. This research was conducted by applying virtual ethnography as the main method and new ethnography as supporting method. In this research, we found that within the exposure of COVID-19 discourses in social media, Indonesian youth tends to experience two conditions. First, the emergence of distrust, towards whether certain media institution or the Government itself. Second, the social media exposure leads them to seek for escapism in form of activities outside the social media. In the end, selection information process is conducted by youth

Negotiating Sexuality: Indonesian Female Audience towards Pornographic Media Content Mashita Phitaloka Fandia Purwaningtyas; Cheryl Kanza Athallia Wibowo
IKAT: The Indonesian Journal of Southeast Asian Studies Vol 5, No 2 (2022): January
Publisher : Center for Southeast Asian Social Studies (CESASS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ikat.v5i2.70077

As one topic deemed controversial in Indonesia, pornography is mainly discussed for its effect on teenagers as it is explicitly segmented for adult audiences. Nevertheless, it remains problematized when it comes to female audiences as sexual desires only belong to men according to the normativity of Indonesian society. This condition stereotypes female as not a “good woman” if they happened to watch porn. Engaging with the theory of pornography as sexual empowerment for women and applying new ethnographic method, this paper examines how Indonesian female audiences perceive pornographic media content and how it impacts their sexuality as a woman who lives in Indonesian patriarchal society. The study finds that women, on one side, are highly aware that they, too, have sexual desires just the same as their male counterparts. On the other side, they are also highly concerned about how people around them judge women who like sex or watch porn in particular; hence, it affects their sexual expression in their daily life. Furthermore, watching porn has made them negotiate their sexuality as women to try to make sense of their sexual fantasy and reality.

The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth Mashita Phitaloka Fandia Purwaningtyas; Desti Ayu Alicya
Jurnal Media dan Komunikasi Indonesia Vol 1, No 2 (2020): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.58459

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.

The Extended Self: Youth’s Identity in the Music Consumption of Indonesian Spotify Users Khairunnisa Rahmasari; Mashita Phitaloka Fandia Purwaningtyas
Jurnal Riset Komunikasi Vol 5 No 2 (2022): Agustus 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i2.548

The music streaming service provider app, Spotify, accommodates users to customize their music consumption to suit their needs. Not only for listening to music, but Spotify also allows users to show off their musical tastes through other social media channels. The process of music consumption in Spotify becomes a tool of identity construction as well as distinguishing individuals by their social circle, and makes individuals feel that they are part of a particular group. This study examined the process of constructing user’s identity through music consumption on Spotify, where there is a process of extended self into the social media sphere. This research was conducted with virtual ethnographic method towards Indonesian Spotify users. The results indicated that informants used music consumption in Spotify as a way to construct an extended self in the digital space, primarily through ownership of Spotify profiles and music preferences.

Co-Authors Alhuda, Muhammad Ahsan Aurora, Kezia Cakrawala, Jatayu Bias Cheryl Kanza Athallia Wibowo Damar Rizky Nuranda Desti Ayu Alicya Dian Arymami Elsyifa, Avisena Kemal Estavita Chantik Pembayun Islahuddyn, Riski Khairunnisa Rahmasari Khoirunnisa, Wahida Okta Maharani, Syakira N. Massageng Widagdhaprasana Maulin Niam Nanda, Elvira Chandra Dewi Ari Oktara, Tabina Azalia Permatasari, Alfia Rahma Prajarto, Ph.D, Prof. YA Nunung Prajarto, Y. A. Nunung Prajarto, YA Nunung Puspandara, Viridhian Mangsah Putri, Ayu Aishya Sasmito, Anggit Nur Setyawan, Stefanus Fajar Tania, Syaifa Tarigan, Alma Alysha Br Wibowo, Isac Cristopher Widihastuty, Louisa Diandra Wijaya, Ina Yosia Yasinta, Jasmine Rizky El

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