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All Journal Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Permatasari, Alfia Rahma
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Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Komodifikasi Empati: Eksplorasi Fenomena ‘Ngemis dan Nyawer’ Online di Media Sosial TikTok Cakrawala, Jatayu Bias; Permatasari, Alfia Rahma; Khoirunnisa, Wahida Okta; Elsyifa, Avisena Kemal; Purwaningtyas, Mashita Phitaloka Fandia
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 26 No 1 (2024): Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Publisher : BPSDM Kominfo & Prodi Ilmu Komunikasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/iptekkom.26.1.2024.1-14

Abstract

The development of social media has created an opportunity for the perpetuation of poverty exploitation in which is mediated through social platforms, for instance, aid that was once given directly is now conveyed through digital features, as seen in one of TikTok’s functionalities, thus giving rise to the emergence of a novel form of commodification, known as “empathy commodification”. This research aims to examine the process of empathy commodification and understand the public’s responses to the phenomenon of online “ngemis dan nyawer” on the TikTok social media platform. Subsequently, strategies will be formulated to mitigate poverty exploitation in the media. The research employs a mixed-method approach with sociocultural approach and interpretative paradigm. Data is collected through content analysis, surveys, in-depth interviews, and literature studies. The research findings indicate that the process of empathy commodification on TikTok occurs through the live streaming feature, with audience empathy being commodified through economic-value gifts. Strategies to reduce poverty exploitation in the media can be achieved by social media campaigns
Co-Authors Cakrawala, Jatayu Bias Elsyifa, Avisena Kemal Khoirunnisa, Wahida Okta Purwaningtyas, Mashita Phitaloka Fandia