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Ummu Radiyah
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Pelatihan Dasar Ms.Power Point dalam Peningkatan Kreatifitas Presentasi bagi Staf dan Pengajar TKQ-TPQ Kecamatan Tanjung Priok Jakarta Utara Ummu Radiyah; Mulyani, Astriana; Sidik; Budiawan, Imam
JURNAL ABDIMAS DOSMA (JAD) Vol. 2 No. 2 (2023): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v2i2.28

Abstract

The staff and teachers of TKQ/TPQ Kec. Tanjung Priok in their work activities is not proficient in using technology or applications that make work easier. The problems experienced include not being able to make creative presentation material. Based on the problems experienced by TKQ/TPQ staff and teachers in Tanjung Priok District, basic Ms. Power Point training was carried out to help find solutions to the problems they faced. Ms. Power Point basic training is held to make it easier for staff and teachers to be more able to use and apply technology in the work activities carried out. Ms. Power Point training can also help prepare creative and interesting presentation materials so that teaching and learning activities become dynamic and material can be conveyed by attracting the interest and attention of students and can be timely in disseminating teaching materials. The service method consists of survey stages, training, and evaluation stages. The results of the service show that the TKQ/TPQ staff and teachers, kec. Tanjung Priok can make presentation materials or teaching media that are effective and interesting.
Pelatihan Pemasaran Digital bagi PKK RW 13 Cipinang Melayu: Strategi Optimalisasi Media Sosial dan Marketplace untuk Peningkatan Daya Saing Ika Kurniawati; Ummu Radiyah; Astriana Mulyani
Dedikasi:Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal Dedikasi
Publisher : Universitas Jayabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/dedikasi.v6i1.426

Abstract

Media sosial merupakan media daring dimana para penggunanya dapat berpartisipasi, berbagi, dan menciptakan berbagai konten tanpa dibatasi ruang dan waktu. Pemanfaatan media sosial sebagai sarana promosi dan branding menjadi salah satu strategi penting dalam meningkatkan daya saing, termasuk bagi kelompok masyarakat seperti PKK RW 13 Cipinang Melayu, Jakarta Timur. Komunitas ini belum secara optimal menggunakan media sosial dan marketplace sebagai media promosi produk dan kegiatan mereka. Oleh karena itu, dilakukan kegiatan pelatihan pemasaran digital yang berfokus pada peningkatan kualitas konten dan pemanfaatan aplikasi Canva. Kegiatan ini mencakup pemberian materi mengenai literasi digital, strategi promosi melalui media sosial dan marketplace, serta praktik langsung pembuatan desain konten promosi menggunakan Canva. Berdasarkan hasil evaluasi, peserta menunjukkan tingkat kepuasan yang tinggi terhadap kegiatan, terutama pada aspek peningkatan keterampilan dan manfaat kegiatan dengan nilai rata-rata antara 3,7 hingga 4,1 pada skala 5. Pelatihan ini terbukti mampu meningkatkan pemahaman, motivasi, dan kepercayaan diri peserta dalam membuat materi promosi digital yang menarik dan profesional. Kegiatan ini memberikan dampak positif terhadap peningkatan kompetensi literasi digital serta kemampuan pemasaran produk lokal, sehingga mendukung penguatan daya saing dan kemandirian ekonomi komunitas PKK RW 13 Cipinang Melayu. Keywords: canva; digital marketing; personal branding; social media; training.
Co-Authors Anton Anton Arifin Nugroho Astriana Mulyani Astriana Mulyani Cucu Ika Agustyaningrum Esron Rikardo Nainggolan Gata, Windu Ika Kurniawati Ika Kurniawati Imam Budiawan Jordy Lasmana Putra Mawadatul Maulidah Misbahul Munir Mohammad Nadhir Muhammad Dwison Alizah Muhammad Qomarudin Mulyani, Astriana Nurlaili Anisah Rendi Adriandi Ridan Nurfalah Rino Indra Muhammad Sidik Sidik Sidik Sidik Susafa'ati Susafa'ati Vergina Maria Josefina Renwarin Vivit Marcelina