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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Socius: Social Sciences Research Journal GLOBAL: Jurnal Lentera BITEP Jurnal Manajemen dan Administrasi Antartika J-CEKI
Fajri Ariandi
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Predatory Pricing Dan Strategi Promosi Agresif Pada E-Commerce Terhadap Penurunan Omset Penjualan Pasar Konvensional Nurfauzia, Risma; Ariandi, Fajri
GLOBAL: Jurnal Lentera BITEP Vol. 2 No. 06 (2024): Desember
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v2i05.536

Abstract

Penelitian ini mendalami dampak pengaruh predatory pricing dan strategi promosi agresif dalam ranah e-commerce terhadap penurunan omset penjualan pasar konvensional. Latar belakang penelitian menggarisbawahi transformasi dalam pola konsumen yang beralih ke platform online, memicu peningkatan persaingan usaha. Tujuan penelitian adalah untuk menganalisis konsekuensi dari praktik predatory pricing dan strategi promosi agresif terhadap omset penjualan pasar konvensional. Metodologi penelitian ini mencakup survei terhadap pelaku bisnis e-commerce dan pasar konvensional, serta analisis terkait omset penjualan. Pengumpulan data akan melibatkan wawancara, kuesioner, dan dokumentasi. Analisis hasil dilakukan melalui pendekatan kuantitatif. Diharapkan penelitian ini akan menghasilkan pemahaman yang lebih mendalam tentang dampak predatory pricing dan strategi promosi agresif pada penurunan omset penjualan pasar konvensional. Implikasi temuan ini dapat membantu pengambil kebijakan, pelaku bisnis, dan akademisi untuk mengembangkan strategi yang lebih adaptif dalam menghadapi dinamika persaingan usaha saat ini. Hasil diperoleh dari pengujian T menunjukkan bahwa predatory pricing dan strategi promosi agresif masing-masing berpengaruh terhadap penurunan omset penjualan pasar konvensional. Selain itu, hasil pengujian F menunjukkan bahwa predatory pricing dan strategi promosi agresif memiliki pengaruh secara bersamaan terhadap penurunan omset penjualan pasar konvensional.
Pengaruh Beban Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai Ditjen Binalavotas Kementerian Ketenagakerjaan Nugrahaeni, Ajeng Putri; Ariandi, Fajri
Jurnal Manajemen dan Administrasi Antartika Vol. 2 No. 3 (2025): Juli
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v2i3.605

Abstract

Penelitian ini bertujuan untuk menguji: (1) Pengaruh beban kerja terhadap kinerja pegawai (2) Pengaruh lingkungan kerja terhadap kinerja pegawai (3) Pengaruh beban kerja dan lingkungan kerja secara bersamaan terhadap kinerja pegawai. Penelitian ini menggunakan metode kuantitatif statistik dan populasi dalam penelitian ini adalah pegawai Ditjen Binalavotas Kementerian Ketenagakerjaan pada tahun 2024 sebanyak 50 orang. Teknik pengambilan sampel dalam penelitian ini adalah sampel jenuh. Metode pengumpulan data dilakukan dilakukan melalui kuesioner yang disebarkan kepada 50 pegawai Ditjen Binalavotas Kementerian Ketenagakerjaan pada tahun 2024. Kemudian data tersebut diolah menggunakan SPSS versi 27. Hasil penelitian yang diperoleh adalah melalui uji koefisien determinasi, variabel X1 (Beban Kerja) berpengaruh sebesar 42,7% terhadap Y (Kinerja), variabel X2 (Lingkungan Kerja) berpengaruh sebesar 47,3% terhadap Y (Kinerja), serta X1 (Beban Kerja) dan X2 (Lingkungan Kerja) secara bersama-sama berpengaruh sebesar 57% terhadap Y (Kinerja).   This research was conducted to test the problem formulation: (1) Does workload affect the performance of employees at the Directorate General of Civil Service, Ministry of Manpower? (2) Does the work environment influence the performance of employees at the Directorate General of Civil Service, Ministry of Manpower? (3) Do workload and work environment simultaneously influence the performance of employees at the Directorate General of Civil Service, Ministry of Manpower? This research uses quantitative statistical methods and the population in this research is 50 employees of the Directorate General of Public Relations of the Ministry of Manpower in 2024. The sampling technique in this research is a saturated sample. The data collection method was carried out through a questionnaire which was distributed to 50 employees of the Directorate General of Civil Service at the Ministry of Manpower in 2024. Then the data was processed using SPSS version 27. The research results obtained were through the coefficient of determination test, variable X1 (Workload) had an effect of 42.7% on Y (Performance), variable 2 (Work Environtment) had an effect of 47,3% on Y (Performance), then X1 (Workload) and X2 (Work Environment) together have an effect of 57% on Y (Performance).  
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pelanggan Produk Skincare Pada Marketplace Shopee Di Depok Fajri Ariandi; Arif Rahman; Roynaldi Arista; Dani Chandra Utama
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5633

Abstract

This research aims to examine the influence of product quality and price on skincare customers' purchasing decisions at the Shopee market place in Depok. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for skincare consumers in Depok. The sample was taken using a purposive sampling method of 120 respondents. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this research show that based on the t test, product quality and price have a positive influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of the F Test, product quality and price together have a significant influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of multiple regression analysis, product quality and price influence skincare customers' purchasing decisions at the Shopee market place in Depok only by 72% while the remaining 28% is influenced by other variables not examined in this research.
PENGARUH KUALITAS PRODUK, LIFESTYLE DAN DIGITALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA MARKETPLACE SHOPEE DI JAKARTA Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono, Warsono
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1710

Abstract

The millennial generation in Indonesia today is not only keeping up-to-date with technology, but also with fashion and skincare products. Besides gadgets and fashion, skincare is one of the most sought-after products by the younger generation. This is because it is relatively easy to find and obtain affordable, high-quality skincare products on marketplaces and e-commerce platforms like Shopee. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, and digitalization on purchasing decisions. The research method used was a quantitative approach with accidental sampling, and a sample size of 150 respondents. The results indicate that the variables of product quality, lifestyle, and digitalization have a positive and significant influence on consumer purchasing decisions, both simultaneously and partially.
Pengaruh Supervisi dari Pimpinan dan Komunikasi Internal Organisasi Terhadap Kepuasan Kerja Karyawan Kinderfield Highfield School Bekasi Waliman, Sholeh; Ariandi, Fajri; Fitra, Safrezi
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16964882

Abstract

Supervision from leaders and internal organizational communication are important factors that can influence the level of employee job satisfaction. In an effort to increase job satisfaction, a supportive work environment is needed, where efficient supervision and communication are the keys to success. This study aims to analyze the influence of supervision from leaders and internal organizational communication on employee job satisfaction at Kinderfield Highfield School Bekasi. This research method uses a quantitative approach with a saturated sampling technique. The data collection technique was carried out by distributing questionnaires to 97 respondents. Data processing was carried out using the Statistical Product and Service Solution (SPSS) version 25 program. The results of the study indicate that partially the Supervision variable from Leaders (X1) has an influence on Employee Job Satisfaction (Y), and the Internal Organizational Communication variable (X2) has an influence on Employee Job Satisfaction (Y). Simultaneously, Supervision from Leaders (X1) and Internal Organizational Communication (X2) have influence on Employee Job Satisfaction (Y).
Pengaruh Promosi dan Brand Awareness Terhadap Kemantapan Keputusan Menjadi Nasabah Bank BJB Kantor Cabang Rawamangun Fitria, Alvina Detalindhan; Ariandi, Fajri; Fitra, Safrezi
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17100156

Abstract

The development of the banking industry requires every bank to improve its marketing strategies in order to attract and retain customers. One of the challenges faced by Bank BJB Rawamangun Branch is how promotion and brand awareness can influence prospective customers’ confidence in making the decision to become part of Bank BJB Rawamangun’s services. This study aims to obtain empirical evidence regarding the influence of promotion and brand awareness on the confidence of decision-making to become a customer of Bank BJB Rawamangun Branch. The research population consists of new and prospective customers, with a sample size of 100 respondents determined through purposive sampling using the Slovin formula. Data analysis was conducted using SPSS Version 25 through multiple linear regression, including validity tests, reliability tests, classical assumption tests, as well as t-tests, F-tests, and the coefficient of determination. The results show that promotion has a positive and significant effect (sig 0.02; t-count 2.277 t-table 1.98552), as does brand awareness (sig 0.01; t-count 4.328 t-table 1.98552). The simultaneous test resulted in F-count 51.937 F-table 3.09 with sig 0.000, indicating that both variables have a significant joint effect. The R² value of 0.517 indicates that promotion and brand awareness explain 51% of the variation in customer decision-making, while the remaining 49% is influenced by other factors outside the research model.
The Effect of Influencer Credibility and User Reviews on Skincare Purchase Decisions: Evidence from Shopee Users in Bogor Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1776

Abstract

This study examines the influence of influencer credibility and trust in user reviews on skincare purchasing decisions via social media. Addressing a gap in prior research that largely focuses on general consumer goods, it highlights the skincare sector’s unique characteristics of high involvement, personal preference, and perceived risk. Influencer credibility dimensions include expertise, honesty, sincerity, and engagement, while trust in user reviews is measured through the impact of positive/negative feedback and the credibility of information on product ingredients and long-term effects. Using a quantitative survey with purposive sampling, questionnaires were distributed to frequent skincare buyers on social media. Data were analyzed through multiple regression. Results indicate that influencer expertise and honesty significantly boost purchasing decisions, with engagement fostering trust indirectly. Positive user reviews emphasizing product ingredients and long-term effects also significantly influence decisions, underscoring the value of credible peer content. Findings align with previous studies on the role of credibility and trust in online purchasing but stress the skincare industry’s reliance on transparency and product efficacy. Practically, marketers should collaborate with knowledgeable influencers, ensure transparent communication, and encourage detailed user reviews. Future research should consider moderators like brand loyalty, price sensitivity, and perceived safety.
Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Grabbike Di Kabupaten Bogor Arista, Roynaldi; Rahman, Arif; Ariandi, Fajri; Warsono, Warsono; Utama, Dani Chandra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11228

Abstract

Pusat ekonomi Indonesia saat ini berada di Jakarta, Bogor, Depok, Tangerang, dan Bekasi, yang mengalami pertumbuhan penduduk yang tinggi. Untuk mendukung aktivitas dengan mobilitas tinggi, diperlukan transportasi yang baik. Salah satu opsi transportasi yang efektif dan efisien adalah ojek online yang dapat mengantarkan langsung ke tempat kerja. Era pemanfaatan internet untuk membangun aplikasi pemesanan ojek online mengubah ojek berbasis lokal menjadi berbasis internet melalui aplikasi smartphone. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan Grabike di Kabupaten Bogor. Sampel dalam penelitian ini adalah 150 responden yang diambil menggunakan teknik Simple Random Sampling. Pengumpulan data menggunakan kuesioner atau angket. Uji prasyarat analisis meliputi uji normalitas, uji linearitas, dan uji multikolinearitas. Metode analisis data menggunakan regresi linear berganda. Pengujian data dilakukan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan persepsi harga memiliki pengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, dan promosi dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F, persepsi harga, promosi, dan kualitas layanan secara bersama-sama memiliki pengaruh signifikan terhadap kepuasan konsumen terhadap layanan ojek online Grabbike di Kabupaten Bogor. Berdasarkan hasil analisis regresi berganda, pengaruh persepsi harga, promosi, dan kualitas layanan terhadap kepuasan pelanggan hanya sebesar 65%, sedangkan 35% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Ukuran Perusahaan, Leverage Dan Profitabilitas Terhadap Nilai Perusahaan Yulianti, Amaliyah; Ariandi, Fajri
Jurnal Manajemen dan Administrasi Antartika Vol. 1 No. 2 (2024): April 2024
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v1i2.421

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Ukuran Perusahaan, Leverage dan Profitabilitas terhadap Nilai Perusahaan pada Perusahaan yang terdaftar di Bursa Efek Indonesia SubSektor Makanan dan Minuman. Penelitian ini merupakan jenis penelitian kuantitatif statistik. Jenis data yang digunakan adalah data sekunder yang diperoleh dari www.idx.co.id dan website Perusahaan. Sampel penelitian ini ditentukan dengan menggunakan metode purposive sampling dan diperoleh ukurn sampel sebanyak 14 perusahaan yang terdaftar di Bursa Efek Indonesia periode 2018-2022. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil uji statistik menunjukkan bahwa variabel ukuran Perusahaan dan leverage tidak memiliki pengaruh signifikan terhadap nilai perusahaan, sedangkan profitabilitas berpengaruh signifikan terhadap nilai perusahaan.   This study aims to determine the effect of size firm, leverage and profitability on company value in companies listed on the Indonesian Stock Exchange in the Food and Beverages sub-sector. This research is a type of statistical quantitative research. The type of data used is secondary data obtained from www.idx.co.id and the company’s website. The sample for this study was determined using the purposive sampling method and obtained a sample size of 14 company listed on the Indonesia Stock Exchange for the perioed 2018-2022. The data analysis method use this study is multiple linear regression analysis. Statistical test result show that firm size and leverage don’t have a significant effect on firm value, while profitability has a significant effect on firm value.
Co-Authors Arif Rahman Arif Rahman Arista, Roynaldi Dani Chandra Utama Eulin Karlina Fitria, Alvina Detalindhan Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Muhidin, Idris Nugrahaeni, Ajeng Putri Nur Octaviani Nurfauzia, Risma Rini Martiwi Safrezi Fitra Siti Dedeh Humaeroh Syafuddin Syafuddin Tuty Mutiah Waliman, Sholeh Warsono Warsono Warsono Yulianti, Amaliyah