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EFEKTIVITAS KOMUNIKASIAPARAT DESA DALAM MEWUJUDKAN PEMBANGUNAN DI DESA CIKARET BOGOR Banowo, Emilianshah; Utama, Dani Chandra
UG Journal Vol 7, No 8 (2013)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk mengetahui sejauh mana efektivitas komunikasiaparat desa dalam mewujudkan pembangunan di desa Cikaret Bogor. Metodepenelitian yang digunakan adalah Kuantitaif. Teknik sampling untuk menentukansampel dari populasi tersebut adalah quota. Pengumpulan data denyan melakukanpembagian kuesioner dan wawancara dengan tokoh formal dan informal desaCikaret. Data yang diperoleh melalui wawancara, penyebaran kuesioner dan datadokumenter aiinterpretasikan guna dianalisis denyan menyyunakan teknikdeskriptif kuantitatif. Hasil penelitian menunjukkan bahwa nilai rata-ratakeseluruhan kategori sebesar o,6Hg, yang berarti bahwa secara keseluruhan apayany telah dilakukan oleh aparat telurahan Cikaret memany efektif.

PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KOTA BEKASI Dani Chandra Utama; Roynaldi Arista; Fitriyanto Fitriyanto; Agung Raharjo
Jurnal Mitra Manajemen Vol 3 No 7 (2019): Jurnal Mitra Manajemen Edisi Juli
Publisher : Kresna Bina Insan Prima

Penelitian ini bertujuan untuk menganalisis dampak inovasi dan harga pada keputusan pembelian. Penelitian ini dilakukan di tempat yang berbeda untuk mendapatkan berbagai responden. Sampel adalah pemilik kendaraan sepeda motor Honda di Bekasi yang berjumlah 150 responden. Teknik analisis regresi yang digunakan untuk menganalisis dampak inovasi dan harga keputusan pembelian adalah dengan menggunakan SPSS (Paket Statistik untuk Ilmu Sosial). Analisis menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian, setiap kenaikan satu unit pada variabel inovasi produk akan diikuti oleh peningkatan keputusan pembelian 0,401 unit. Analisis juga menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian, setiap penyesuaian unit baik keterjangkauan harga, kesesuaian harga kualitas produk, daya saing harga, dan kesesuaian harga dengan manfaat akan mempengaruhi keputusan pembelian Honda. sepeda motor untuk 0538 unit. Ini menunjukkan bahwa produk inovasi yang dibuat oleh Honda dan Harga yang ditetapkan mempengaruhi 46,6% dari keputusan konsumen dalam membeli sepeda motor Honda di Bekasi

Persepsi E-Commerce Shopee terhadap Tingkat Daya Beli pada Pelanggan yang Berprofesi sebagai Karyawan Dani Chandra Utama; Arif Rahman; Fajri Ariandi; Roynaldi Arista
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v4i4.176

Buyers who work as employees are customers who are sales targets. This study aims to analyze the perceptions of customers who work as employees of E-Commerce Shopee. This analysis becomes a reference in identifying the level of purchasing power on the influence of price, promotion and quality of service. The data studied is the purchase intention of employees of PT Caterpillar Indonesia Batam. This study uses a quantitative descriptive method. The sampling technique was purposive sampling, namely 50 Shopee users as an employee online shopping platform. The results of this study show that based on the t test, price perceptions have a positive and insignificant effect on purchase intention, and based on the t test, promotion and service quality have a positive and significant effect on purchase intention. Based on the calculated t value for the price perception variable (X1) is 3.167, with a sig value of 0.146, the Promotion variable (X2) is 3.175 with a sig value of 0.325, the Service Quality variable (X3) is 0.225 with a sig value of 0.757. These results indicate that the perceived price, promotion, and service quality variables have a positive and partially significant effect on the purchase intention variable. The value of the regression equation test is 0.762, 0.780 and 0.678 which means that the relationship between perceptions of price, promotion, and service quality with employee performance is positive and significant. While the test results of the coefficient of determination, namely employee buying interest of 0.686 or 68.6%, are influenced by perceived price, promotion and service quality factors, while the rest are influenced by other factors.

Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda di Kota Bekasi Utama, Dani Chandra
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 17, No 1 (2019): MARET 2019
Publisher : www.bsi.ac.id

This study aimed to analyze the impact of innovation and price on purchase decisions. The research was carried out at different places to get a full range of respondents. The sample was the owner of the vehicle Honda motorcycle in Bekasi totaling 150 respondents. Regression analysis techniques were used to analyze the impact of innovation and price of the purchasing decision is by using SPSS (Statistical Package for the Social Sciences). The analysis showed that the product innovation and significant positive effect on purchasing decisions, each increase of one unit in the variable product innovation will be followed by an increase of 0.401 unit purchasing decisions. The analysis also showed that prices positive and significant influence on purchasing decisions, any adjustment of the unit either affordability of the price, the suitability of the price of the product quality, price competitiveness, and suitability prices with benefits will influence the purchase decision of Honda motorcycles for 0538 unit. This shows that the innovation products made by Honda and Prices set affects 46.6% of the consumer decision in purchasing undergo a Honda motorcycle in Bekasi.

Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Grabbike Di Kabupaten Bogor Roynaldi Arista; Arif Rahman; Fajri Ariandi; Warsono Warsono; Dani Chandra Utama
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11228

Pusat ekonomi Indonesia saat ini berada di Jakarta, Bogor, Depok, Tangerang, dan Bekasi, yang mengalami pertumbuhan penduduk yang tinggi. Untuk mendukung aktivitas dengan mobilitas tinggi, diperlukan transportasi yang baik. Salah satu opsi transportasi yang efektif dan efisien adalah ojek online yang dapat mengantarkan langsung ke tempat kerja. Era pemanfaatan internet untuk membangun aplikasi pemesanan ojek online mengubah ojek berbasis lokal menjadi berbasis internet melalui aplikasi smartphone. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan Grabike di Kabupaten Bogor. Sampel dalam penelitian ini adalah 150 responden yang diambil menggunakan teknik Simple Random Sampling. Pengumpulan data menggunakan kuesioner atau angket. Uji prasyarat analisis meliputi uji normalitas, uji linearitas, dan uji multikolinearitas. Metode analisis data menggunakan regresi linear berganda. Pengujian data dilakukan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan persepsi harga memiliki pengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, dan promosi dan kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F, persepsi harga, promosi, dan kualitas layanan secara bersama-sama memiliki pengaruh signifikan terhadap kepuasan konsumen terhadap layanan ojek online Grabbike di Kabupaten Bogor. Berdasarkan hasil analisis regresi berganda, pengaruh persepsi harga, promosi, dan kualitas layanan terhadap kepuasan pelanggan hanya sebesar 65%, sedangkan 35% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.

Persepsi E-Commerce Shopee terhadap Tingkat Daya Beli pada Pelanggan yang Berprofesi sebagai Karyawan Utama, Dani Chandra; Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Buyers who work as employees are customers who are sales targets. This study aims to analyze the perceptions of customers who work as employees of E-Commerce Shopee. This analysis becomes a reference in identifying the level of purchasing power on the influence of price, promotion and quality of service. The data studied is the purchase intention of employees of PT Caterpillar Indonesia Batam. This study uses a quantitative descriptive method. The sampling technique was purposive sampling, namely 50 Shopee users as an employee online shopping platform. The results of this study show that based on the t test, price perceptions have a positive and insignificant effect on purchase intention, and based on the t test, promotion and service quality have a positive and significant effect on purchase intention. Based on the calculated t value for the price perception variable (X1) is 3.167, with a sig value of 0.146, the Promotion variable (X2) is 3.175 with a sig value of 0.325, the Service Quality variable (X3) is 0.225 with a sig value of 0.757. These results indicate that the perceived price, promotion, and service quality variables have a positive and partially significant effect on the purchase intention variable. The value of the regression equation test is 0.762, 0.780 and 0.678 which means that the relationship between perceptions of price, promotion, and service quality with employee performance is positive and significant. While the test results of the coefficient of determination, namely employee buying interest of 0.686 or 68.6%, are influenced by perceived price, promotion and service quality factors, while the rest are influenced by other factors.

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pelanggan Produk Skincare Pada Marketplace Shopee Di Depok Fajri Ariandi; Arif Rahman; Roynaldi Arista; Dani Chandra Utama
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5633

This research aims to examine the influence of product quality and price on skincare customers' purchasing decisions at the Shopee market place in Depok. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for skincare consumers in Depok. The sample was taken using a purposive sampling method of 120 respondents. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this research show that based on the t test, product quality and price have a positive influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of the F Test, product quality and price together have a significant influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of multiple regression analysis, product quality and price influence skincare customers' purchasing decisions at the Shopee market place in Depok only by 72% while the remaining 28% is influenced by other variables not examined in this research.

PENGARUH KUALITAS PRODUK, LIFESTYLE DAN DIGITALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA MARKETPLACE SHOPEE DI JAKARTA Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono, Warsono
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1710

The millennial generation in Indonesia today is not only keeping up-to-date with technology, but also with fashion and skincare products. Besides gadgets and fashion, skincare is one of the most sought-after products by the younger generation. This is because it is relatively easy to find and obtain affordable, high-quality skincare products on marketplaces and e-commerce platforms like Shopee. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, and digitalization on purchasing decisions. The research method used was a quantitative approach with accidental sampling, and a sample size of 150 respondents. The results indicate that the variables of product quality, lifestyle, and digitalization have a positive and significant influence on consumer purchasing decisions, both simultaneously and partially.

Pengaruh Pengawasan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Direktorat Bina Kelembagaan Pelatihan Vokasi Kementerian Ketenagakerjaan Hamzah, Muhammad; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.176

Employee performance is an important factor in achieving organizational goals, which is influenced by the effectiveness of supervision and the level of work discipline. This study aims to examine the influence of supervision and work discipline on the performance of employees of the Directorate of Vocational Training Institutional Development of the Ministry of Manpower, both partially and simultaneously. The research method uses a quantitative approach with a survey method, involving 61 respondents who filled out a questionnaire. Data were analyzed using multiple linear regression with the help of SPSS version 26. The results showed that the supervision variable had a partial significant effect on employee performance, with a tcal value of 6.142 > a table of 1.671 and a significance of 0.000 < 0.05, so the first hypothesis (H1) was accepted. The work discipline variable also had a partial significant effect on employee performance, with a tcal value of 4.488 > a ttable of 1.671 and a significance of 0.000 < 0.05, so that the second hypothesis (H2) was accepted. Simultaneously, supervision and work discipline had a significant effect on employee performance, with a calculation value of 75.132 > a factor of 3.15 and a significance of 0.000 < 0.05, so that the third hypothesis (H3) was accepted. The R² value of 0.722 indicates that supervision and work discipline are able to explain 72.2% of the variation in employee performance, while the remaining 27.8% is influenced by other factors outside of this study.

Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Bank Syariah Indonesia Di Jakarta Studi Kasus Bank Syariah Indonesia KC Mh Thamrin Hamdani, Anas; Lahat, Mohammad Amas; Utama, Dani Chandra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.187

This study aims to explain the partial and simultaneous influence between the variables of work discipline and work motivation on employee performance at Bank Syariah Indonesia KC Mh Thamrin. This type of research is quantitative research because it is related to numbers and statistics to test variables and hypotheses. Data processing uses the SPSS version 26 program, The population in this study amounted to 33 employees who are employees of Bank Syariah Indonesia KC Mh Thamrin. The researcher conducted several tests including multiple linear regression analysis, classical assumption tests, hypothesis tests and determination coefficient tests. With the sampling technique used, namely saturated samples. The results of the T-test show that work discipline and work motivation have a significant effect on employee performance with a significant value of 0.001 and 0.004 Ftable 3.32

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