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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Sains Student Research
Kurniawan Kurniawan
Siliwangi University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Power of Shopee Live Streaming on Z Generation Purchasing Decisions Sri Hardianti Sartika; Kurniawan Kurniawan
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 2 (2023): Co-Value : Jurnal Ekonomi, Koperasi, & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i2.3876

Abstract

The focus of the research is to determine the power of live streaming carried out by shops selling on Shopee on product purchasing decisions by Generation Z. Quantitative methods using survey data collection techniques are used to explain this phenomenon. The instrument used was 15 question items consisting of 9 items about live streaming variables and six items about purchasing decisions, then packaged in a Google Form questionnaire and distributed via social media. The sample in this study consisted of 185 respondents aged 13 – 26 years (generation Z). The data obtained was then analyzed using descriptive and differential statistics to determine the relationship between variables. Statistical data analysis using SPSS version 25. The results show that Shopee Live Streaming contributes 62% to Z Generation Purchasing Decisions. So it provides information that live streaming activities can attract consumers to buy, the seller's products can reach a wider market, educate consumers directly about the products offered by the seller, and increase immediate feedback.
PENGARUH MOTIVASI BELAJAR DAN STATUS SOSIAL EKONOMI ORANG TUA TERHADAP MINAT MELANJUTKAN PENDIDIKAN KE PERGURUAN TINGGI Sri Siti Nuraini; Ai Nur Solihat; Kurniawan Kurniawan
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1759

Abstract

This research was motivated by the low interest of students in continuing their education to tertiary institutions, this can be seen from the student graduation data over a 5 year period obtained from the school. This research aims to determine the influence of learning motivation and parents' socio-economic status on interest in continuing their education to higher education. This research is quantitative research using a survey method with an ex post facto design. The population of this study were all 89 class XII students. The sampling technique was saturated samples. Data was obtained from distributing questionnaires. The research results show that learning motivation influences interest in continuing education to college. Parents' socio-economic status influences interest in continuing education in college. Then, learning motivation and parents' socio-economic status together influence interest in continuing their education to college. The conclusion of this research is that learning motivation and parents' socio-economic status influence interest in continuing their education to college.
Co-Authors Ai Nur Solihat Sri Hardianti Sartika Sri Siti Nuraini